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  • How to Use Pinterest as an Influencer

    When you become an Instagram Influencer, your initial area of expertise is, well, Instagram! But what if I told you, that an Instagram Influencer’s content is perfectly primed for Pinterest?

    Pinterest is a search engine and visual traffic generator. It is DESIGNED to get people off the Pinterest platform and to your specific piece of content.

    If we break it down, if we look at each piece of content and how can we use Pinterest to reach your clients and your end goals of affiliate sales, Instagram followers, and email subscribers, you want to promote the content that houses those products and offers. Let’s take a look at each type of content and how you can reach clients with Pinterest.

    This article may contain affiliate links, which means if you make a purchase through the link, I may get a small percentage at no additional charge to you.

    How to use Pinterest as an Instagram Influencer

    Blog Posts

    One of the easiest ways to grow your reach as an Instagram Influencer is by utilizing your blog. And Pinterst loves blogs! Plus, as an influencer, you have the good fortune of having a lot of images at your fingertips!

    Why is this important?

    In early 2020, Pinterest came out and said that research shows that users tend to engage more with content and images that are NEW to Pinterest, meaning they have not been pinned on the platform before. Because of this, they are now placing a higher priority in the search feed on content that was new and fresh.

    • New content = new URL and new image, never before pinned on Pinterest
    • Fresh content = old URL (or a URL that has been pinned on Pinterest before) and a NEW image

    So the more vertical images you have in your blog post, the more pins you will have available to pin on Pinterest for that one piece of content, providing more of the FRESH content that Pinterest likes!

    For each blog post, try to use as many vertical images of yourself as you can. This makes it VERY easy for 1) visitors to pin directly from your website to their Pinterest page and 2) it gives you the ability to add multiple pins for the same post to Pinterest.

    Break Down Your Blog Post

    Another way to increase the availability of new and fresh images for your blog posts is to break them down. For instance, if your article is titled, “Top 5 Things to do in NYC”,  then you can create pins for the post that are titled with each activity.

    For example, if activity one is “Visit the Empire State Building”, then you can create a pin image with this specific title, then create 4 more for the additional activities.

    And if you want to get EXTRA saucy, you can create MULTIPLE pin images for each tip!

    “Shop” Page on your Website

    If you’re an Instagram Influencer,, there’s a good chance you have a “favorites” page on your website, or maybe even “shop my Instagram” with pictures and links of your products. If so, this is a page you can pin directly to on Pinterest.

    1. Create a pin image with the different products on your shop/favorites page
    2. Create a pin title and description (include keywords for your image and products)
    3. Upload to Pinterest
    4. Link to your “Favorites” page
    5. Share to your most relevant boards

    Instagram Feed

    Yes, you can pin your Instagram content! For more on how you can do this, read my article on how you can grow your Instagram account with Pinterest.

    Since your Instagram feed is FULL of photos, again, it’s perfectly primed for the new and fresh pin images that Pinterest prefers!

    One of the ways I do this for clients is by opening their Instagram page on my computer and pinning straight from their account page. Downloading and using the Pinterest Chrome extension makes this super easy.

    The second way I do this is by using Tailwind. In Tailwind you can actually add your Instagram account to your Pinterest publisher page and schedule out Instagram content directly to your Pinterest!

    PRO TIP: When pinning and/or scheduling your Instagram content to Pinterest, be sure to update your caption/pin description. Since SEO and keywords are so important, you want to make sure you’re using the right words to target your audience. This ensures your pin will get found by the right people. Also, use hashtags, but generally a maximum of 5 will do the trick.

    BONUS

    When you have so many images to use, your options for pin creativity are much greater! Did you know there are 5 different pin types on Pinterest? Yep, it doesn’t have to be a single image anymore. As in Instagram Influencer, try some of these different pin types for your content (I’ve included samples links for each type!):

    As you can see, there’s no one-size-fits-all for how to use Pinterest as an Instagram Influencer….which is another reason why I love this platform so much. There’s always variety and by understanding and knowing your audience, you’ll be able to determine which way works best for you! If you want to learn more about making money on Pinterest as an Influencer, check out this post!

    If you’re an Influencer ready to scale your affiliate sales and visibility on Pinterest but no time to focus on the nitty gritty, drop me a line and let me know!

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  • How to Make Money on Pinterest as an Influencer

    Did you know that 93% of users on Pinterest use Pinterest to shop and plan for their purchases?! With 335 million people using Pinterest every month, that’s quite the audience if you’re someone who sells products. If you’re an Instagram Infulencer who’s thinking they can only use Instagram for their affiliate marketing, then think again! Today I’m sharing how to make money on Pinterest as an influencer. Let’s dive in!

    This article may contain affiliate links, which means if you make a purchase through the link, I may get a small percentage at no additional charge to you.

    How to make money on Pinterest as an Influencer

    What is affiliate and  influencer marketing?

    Affiliate marketing is when you share a product or service you love with your audience then receive a commission when they make a purchase using your link.

    Influencers are generally individuals who have large social media followings and are in turn paid by brands for promoting their products for either brand awareness OR sales. Many influencers are sharing affiliate links and influencing their audience to purchase. But not only can they share these links on Instagram, they can also do this successfully on Pinterest.

    Option 1: Pin to the “Shop” page on your website

    If you are promoting several products,, there’s a good chance you have a “favorites” page on your website, or maybe even “shop my Instagram”. If so, this is a page you can pin directly to on Pinterest!

    1. Create a pin image with the different products on your shop/favorites page
    2. Create a pin title and description (include keywords for your image and products)
    3. Upload to Pinterest
    4. Link to your “Favorites” page
    5. Share to your most relevant boards

    Tip: make sure that when someone lands on your page, you’ve made it very easy for them to purchase. Too many steps to get to the product and check out, and you’ll lose them. Research says the best conversion happens when there are less than 3 clicks for users to get to what they want.

    Option 2: Pin to blog posts containing affiliate products

    If you do have a blog, there’s a good chance you use your posts to promote your affiliate products and pinning to these blog posts is the second option you can use to make money on Pinterest.

    Every blog post should use specific keywords for the product and the audience you are aiming to target. Use your keywords in the following places:

    1. Body of the blog post
    2. Page URL
    3. Blog title
    4. Page description

    When pinning this blog post to Pinterest, use the same keywords in the following places:

    1. Pin title
    2. Pin description
    3. Text on the image (depending on the product)

    Option 3: Pinning Gift Guides

    Going back to the first paragraph, users come to Pinterest to shop! Especially during the major holidays. If you create gift guides for your audience, Pinterest is the perfect place to promote them. Think about gifts for him, gifts for her, for mom/dad, gifts for girlfriend.

    You should also break it down by the holiday and be sure to use those keywords in your description: Valentine’s day, birthday, Mother’s Day, Father’s Day, Christmas, Hanukkah, etc.

    Option 4: Pin to your Instagram Posts

    Yes, you can pin your Instagram content! For more on how you can do this, read my article on how you can grow your Instagram account with Pinterest.

    If you heavily promote your affiliate products on Instagram, then this option is for you and there are few ways to do it.

    The first way to do this is by opening your Instagram page on your computer and pinning straight from your account page. Downloading and using the Pinterest Chrome extension makes this super easy.

    The second way to do this is to use a Pinterest scheduler, like Tailwind. In Tailwind you can actually add your Instagram account to your Pinterest publisher page and schedule your Instagram content directly to your Pinterest!

    PRO TIP: When pinning and/or scheduling your Instagram content to Pinterest, be sure to update your caption/pin description. Since SEO and keywords are so important, you want to make sure you’re using the right words to target your audience. This ensures your pin will get found by the right people looking to buy!

    BONUS!

    This bonus tip comes into play when you’re promoting products in a blog post. As an influencer, you have the good fortune of having a lot of images at your finger tips! My bonus tip here is to use as many vertical images of yourself and/or your affiliate product, as you can.

    This makes it VERY easy for 1) visitors to pin directly from your website to their Pinterest page and 2) it gives you the ability to add multiple pins for the same post to Pinterest.

    Why is this important?

    In early 2020, Pinterest came out and said that research shows that users tend to engage more with content and images that are NEW to Pinterest, meaning they have not been pinned on the platform before. Because of this, they are now placing a higher priority in the search feed on content that was new and fresh.

    • New content = new URL and new image, never before pinned on Pinterest
    • Fresh content = old URL (or a URL that has been pinned on Pinterest before) and a NEW image

    So the more vertical images you have in your blog post, the more pins you will have available to pin on Pinterest for that one piece of content, providing more of the FRESH content that Pinterest likes!

    As you can see, when it comes to influencer marketing, there’s more than just Instagram! You can make money on Pinterest with your products just the same and open yourself up to an even larger audience.

    I work with a few influencers and help them gain new traffic and sales with a strategic focus on Pinterest. If you’re an Instagram Influencer looking to grow your audience through a new channel, let’s chat! Pinterest can do wonders for your website traffic. The more traffic you have, the more opportunity you have for conversions. And who doesn’t like the sound of that?!

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  • 5 Ways to Use Pinterest for Your Blog

    5 Ways to Use Pinterest for Your Blog

    So you’ve started your blog, and your hope is to eventually make money from it and turn it into a thriving online business. You’ve heard that Pinterest is all the rage, but you’re not sure how to use Pinterest for your blog. Sound familiar?

    Pinterest is a search engine and visual traffic generator. It is DESIGNED to get people off the Pinterest platform and to your specific piece of content.

    Today I’m going to share my top tips on how to use Pinterest for your blog but before we get started, there are a few things you need to ensure are set up properly in order for your account to prosper.

    This article may contain affiliate links, which means if you make a purchase through the link, I may get a small percentage at no additional charge to you.

    Account Set up Checklist – Pinterest for your blog

    Before you start promoting your blog on Pinterest, you need to ensure that your account is set up properly. Below is a quick start checklist to follow:

    1. Create a Business account – A Pinterest business account is important because it will give you access to analytics. Pinterest Analytics will show you how many people are seeing your content and also the number of people clicking through to your site
    2. Claim your website – When you claim your website on Pinterest, you will get a little check next to the URL on your profile. This lends more credibility to your site and let’s visitors know you’re legit!
    3. Enable Rich Pins – Visit the Pinterest Developerssite to learn more about Rich pins and then learn how you can validate them by adding metadata to your website
    4. Add details and create your profile page – Focus on the following areas: add profile photo, add profile name/title (your name or your blog name), add keyword rich profile description, add boards related to your niche (don’t forget the board description!)
    5. Optimize your profile with keywords – You want to do some SEO and keyword research here. For example, if you blog about home decor, you will want to use keywords related to what you are writing about and what people may be searching for, i.e. modern home decor, modern couches, modern style, etc.

    Once you have your account set up an optimized, you’re ready to use Pinterest for your blog! Let’s dive in to some tips on how to use Pinterest as a blogger.

    Create Multiple pin images that lead to a single post

    Pinterest loves NEW and FRESH images. This means when you use Pinterest for your blog, a new or fresh image should lead to 1) a new blog post never shared to Pinterest before or 2) a blog post that has been shared to Pinterest before but with a new image.

    For each blog post, try creating 5-10 pin images to increase your reach across the platform. Then, each month, check your analytics for your top performing articles and then create 2-3 more images for those.

    The more fresh new pins you have, the greater the distribution across Pinterest.

    • New pin = new URL + new image
    • Fresh pin = URL that has been shared before + new image

    PRO TIP: Create 10-20 pin templates in bulk (I love using Canva!) to make pin design quick and easy.

    Break Down Your Blog Post

    If your article is titled, “5 Ways to use Pinterest for your Blog”,  then you can create pins for that post that are titled with each tip.

    For example, if tip one is “Create Multiple pin images that lead to a single post”, then you can create a pin image with this specific title, then create 4 more for the additional tips.

    And if you want to get EXTRA saucy, you can create MULTIPLE pin images for each tip!

    Direct Traffic to your freebies, content upgrades

    If you are a blogger who is growing an email list, then this one’s for you!

    From Pinterest you want to direct your traffic to your juiciest blog posts that promote your free offer or content upgrade. The blog post should provide TONS of value, making your reader want to provide their email address for the freebie or upgrade that provides even MORE value.

    Generally, you would use an opt in form on these pages. I like to include mine in several different areas throughout the post. You can even create a “pop-up” type of opt in form for that page.

    Some content upgrade ideas include:

    • Checklist
    • Cheat sheets
    • Quick start guide

    Use Different Types of Pins

    Try creating a variation of pin types to get more eyes on your blog posts. The 5 different pin types are as follows (and I’ve included a link to each!):

    Bonus!!!

    Use Group boards and/or Tailwind

    To gain more traction on your account, try sharing your posts to relevant Pinterest Group boards and if you use Tailwind to schedule your pins, try Tailwind Tribes as well.

    Both group boards and tribes are niche specific places with multiple collaborators, sharing their similar content with other members.

    Using group boards and Tailwind Tribes can extend your reach even further and is a no brainer when you’re just starting out. When you create high quality pins with the right keywords for your audience, there is a higher likelihood that they will be seen and shared across the Pinterest platform. More impressions means more opportunity for clicks which is the main metric we’re after.

    As you can see, there’s are so many ways to use Pinterest as a blogger….which is another reason why I love this platform so much. There’s always variety and by understanding and knowing your audience, you’ll be able to determine which way works best for you!

    If you’re ready to monetize your blog through Pinterest, but are still on the fence on whether or not to hire someone, check out my article, 6 reasons to hire a Pitnerest manager, to see if you’re ready! If you ARE ready to get started, drop me a line and let me know!

    CONTINUE READING

  • 5 Steps to Getting More Traffic to Your Coaching Website

    If you’re a business coach, you’re likely creating content, and courses and ALL THE THINGS you’re supposed to be doing to generate revenue. But in order for that content to get seen, you need traffic. Eyes on your freebies, digital products and services. Eyes on your blog posts to warm them up before converting them. Visits to your coaching website.

    No traffic – no growth – no conversion.
    Yes, there are 100’s of ways to do this – you can do Lives and post videos in your group, chat in the DM’s  but what about Pinterest?
    What about utilizing a platform whose actual design is to drive traffic to your site?

    Yep. It is DESIGNED to get people off the Pinterest platform and to your specific piece of content.

    Let’s break it down with 5 steps you can take to get more traffic to your coaching website!

    5 Steps to Getting More Traffic to Your Coaching Website

    Keyword Research

    People often ask me what my number one tip is when it comes to Pinterest and it ALWAYS falls back to Pinterest SEO and keyword research. When I start working with a new Pinterest Management client, keyword research is the FIRST thing I do. Why is this? Because in order for your content to be seen and show up in pinners search results, your account needs to be optimized with the keywords that your audience is searching for.

    The best way you can do this for your coaching website is to understand your ideal client and what they would be searching for in order to find you. What problem do they have that you can solve?

    Head to the Pinterest search bar and type in the topics your ideal client would use to find you. Similar to Google, Pinterest will autofill popular searched terms related to that keyword. These are generally listed in order of popularity. Make a list of the top terms for use on your website as well as on your Pinterest page.

    Using these keywords on your website, in your blog post and across your Pinterest profile will help your content rank higher on Pinterest. The higher the ranking, the more opportunity it has to be seen and clicked on, driving the traffic we desire!

    Optimize your Account – Pinterest SEO

    There’s a reason that keyword research and profile optimization are the first steps I take when working with a new client. Profile optimization is KEY. This is not a step to be missed.

    If you’re not optimized, you’re not found.

    Consistency is key here in order to grow traffic to your coaching website. For instance, if you write about Instagram marketing, your overall account should reflect this. If your page reflects more baking recipes, your Instagram marketing content will end up ranking lower. See how that works?

    Go back to your Keyword list and use those in ALL THE PLACES! :

    • Profile title
    • Profile description
    • Board title
    • Board description
    • Pin titles
    • Pin descriptions
    • BONUS: Use these keywords on your website, blog posts and page url for an even higher ranking

    When you optimize the use of keywords across all of these areas, you increase your ranking potential which increases your chance of showing up in user searches.

    Create New and Fresh Images

    At the beginning of 2020, Pinterest announced some algorithm shifts and updates to how they would be ranking content moving forward.

    I’ve talked about this in other blog posts, but what’s important to remember here is that Pinterest is giving higher priority to content that is both NEW and FESH.

    • New = Brand new URL (content) + brand new image never before shared to Pinterest
    • Fresh = Old URL (content that has been shared to Pinterest) + brand new image

    The first priority and higher ranking will go to the NEW pins while the second priority will be with FRESH pins.

    You may be asking: can I no longer share duplicate pins on Pinterest?

    The answer is yes, but with a few stipulations. Try not to share a duplicate pin to the same board more than once in a 12 month period. If you must, then try to space them out no less than 6 months.

    Best practices

    • Create multiple pins per blog post to help meet the new and fresh guidelines
    • If sharing to multiple boards, do not share to more than 10 RELEVANT boards. Pin to the most relevant board for that piece of content first.
    • When pinning the same image to a new board, try to keep anywhere from 3-7 days between the two images going out.

    Vary your Pin Types

    Over the last few months, Pinterest has been implementing some changes. Many users have seen an increase in overall impressions when they are using a pin type that is not the standard static image.

    More impressions means more opportunity for engagements and traffic to your coaching website!

    I’ve talked about the different pin types before, but they’re definitely worth sharing again:

    Now, let’s get creative!

    Say you’re a business coach who also records a podcast. When you create your promo image for the episode on Instagram Stories, and use the audio gram snippet, why not use that on Pinterest? Because guess what? That counts as a video pin!

    One promo piece that you’re already creating, can now have a dual purpose. And we all like the sound of that.

    Bonus, video pins are getting huge distribution right now!

    Analytics

    Don’t forget about your analytics! I’m a self admitted numbers nerd so digging into a client’s analytics is one of my favorite things to do. And when read correctly, your analytics can tell you exactly what you should do next.

    My best suggestion when it comes to your analytics is to give your audience what they want. What I mean by that is review your analytics, do more of what’s working! if there’s a particular topic that your audience can’t seem to get enough of, write MORE about that topic.

    Another way to keep the popular topics circulating in the Pinterest universe is to create fresh images for the content that continually performs well. Again, giving more of what they want….just with a new image:)

     

    Focusing on these areas is key for growth. Be patient when you get started and most importantly, be consistent! Your traffic may not spike overnight, but with these strategies and a little consistency, your traffic WILL begin to grow!

    If you’re ready to send more leads to your coaching website through Pinterest, but are still on the fence on whether or not to hire someone, check out my article, 6 reasons to hire a Pitnerest manager, to see if you’re ready! If you ARE ready to get started, drop me a line and let me know!

    CONTINUE READING

  • How to Get More Blog Traffic Using Pinterest

    You’ve purchased a domain. You’ve designed your blog. You’ve even written your first post and posted it to Facebook and Instagram but yet, traffic is minimal. You hope to monetize your blog in the future, but you know that in order to do that, you need readers.

    When most of us start our blogs, it can be difficult to get the blog traffic you need in order to monetize it down the road. So where do you start and what are the best ways to grow your blog traffic? And fast?

    Yes, there are 100’s of ways to do this – you can do Lives and post videos on Facebook, but engagement on those posts last 48 hours max. What if there was a way to get consistent traffic to your blog every single day?

    What about Pinterest??

    Pinterest is a search engine and visual traffic generator. It is DESIGNED to get people off the Pinterest platform and to your specific piece of content.

    So today, I’m sharing 5 steps to take to drive more traffic to your blog!

    How to Get More Blog Traffic Using Pinterest

    1. Keyword Research

    When I start working with a new Pinterest Management client, keyword research is the FIRST thing I do. Why is this? Because in order for your content to be seen and show up in pinners search results, your account needs to be optimized with the keywords that your audience is searching for.

    When a user looks for inspiration on Pinterest, they enter a set of words into the search bar. These are the keywords. And you can actually do your keyword research right on Pinterest!

    Head to the Pinterest search bar and type in the topics you typically write about. Similar to Google, Pinterest will auto-fill popular searched terms related to that keyword. These are generally listed in order of popularity. Make a list of the top terms for use in your blog posts as well as on your Pinterest page.

    Using these keywords on your website, in your blog post and across your Pinterest profile will help your content rank higher on Pinterest. The higher the ranking, the more opportunity it has to be seen and clicked on, driving the blog traffic we desire!

    2. Optimize your Account – Pinterest SEO

    Now that you’ve done your keyword research, you’re ready to optimize your profile and do some Pinterest SEO. Just like Google, your content on Pinterest is seen by users when your content and your account is optimized with the keywords being searched for.

    Consistency is key here in order to grow your blog traffic. For instance, if you write about budget travel, your overall account should reflect this. If your page reflects more baking recipes, your travel content will end up ranking lower. So how do we do this?

    We go back to that keyword master list and use those across your profile. You want to optimize your SEO in the following places:

    • Profile title
    • Profile description
    • Board title
    • Board description (don’t forget the board description!)
    • Pin titles
    • Pin descriptions (use up to 5 hashtags in your descriptions!)

    BONUS: Use these keywords on your website, blog posts and page url for an even higher ranking

    When you optimize the use of keywords across all of these areas, you increase your ranking potential which increases your chance of showing up in user searches.

    3. Create New and Fresh Images

    At the beginning of 2020, Pinterest announced some algorithm shifts and updates to how they would be ranking content moving forward.

    In the past, many users would pin the same content with the same pin image, over and over and to multiple boards (whether they were closely relevant or not). But what Pinterest noticed, was that again and again, pinners engaged with and clicked on pins that were both NEW and FRESH more than they were engaging with the older content. So what does new and fresh even mean?

    • New = Brand new URL (content) + brand new image never before shared to Pinterest
    • Fresh = Old URL (content that has been shared to Pinterest) + brand new image

    The first priority and higher ranking will go to the NEW pins while the second priority will be with FRESH pins.

    You may be asking: can I no longer share duplicate pins on Pinterest?

    The answer is yes, but with a few stipulations. Try not to share a duplicate pin to the same board more than once in a 12 month period. If you must, then try to space them out no less than 6 months.

    Best practices

    • Create multiple pins per blog post to help meet the new and fresh guidelines
    • If sharing to multiple boards, do not share to more than 10 RELEVANT boards. Pin to the most relevant board for that piece of content first.
    • When pinning the same image to a new board, try to keep anywhere from 3-7 days between the two images going out.

    4. Tailwind Tribes and Group Boards

    To gain even more traction on your account and increase your potential for traffic, try sharing your posts to relevant Pinterest Group boards and if you use Tailwind to schedule your pins, try Tailwind Tribes as well.

    Both group boards and tribes are niche specific places with multiple collaborators, sharing their similar content with other members.

    Using group boards and Tailwind Tribes can extend your reach even further and is a no brainer when trying to increase your blog traffic. When you create high quality pins with the right keywords for your audience, there is a higher likelihood that they will be seen and shared across the Pinterest platform. More impressions means more opportunity for clicks which is the main metric we’re after.

    5. Analytics

    Don’t forget about your analytics! I’m a self admitted numbers nerd so digging into a client’s analytics is one of my favorite things to do. And when read correctly, your analytics can tell you exactly what you should do next!

    My best suggestion when it comes to your analytics is to simply do more of what’s working! I know, easier said than done, but for instance, if there’s a particular topic that is getting a lot of traffic, write MORE about that topic. Or create fresh pin images for your top performing posts and distribute them across the platform.

     

    There you have it! Five different ways you can use Pinterest to grow your blog traffic. Focusing on these areas is key for growth. Be patient and most importantly, be consistent! Your blog traffic may not spike over night, but with these strategies and a little consistency, your traffic WILL begin to grow!

    If you’re ready to grow your blog traffic through Pinterest, but are still on the fence on whether or not to hire someone, check out my article, 6 reasons to hire a Pitnerest manager, to see if you’re ready! If you ARE ready to get started, drop me a line and let me know!

    CONTINUE READING