Email List

  • Understanding The Pinterest Sales Funnel

    When my clients come to me, oftentimes, their number one goal for Pinterest is to grow their email list in order to increase sales. And being a traffic generator, Pinterest can do just that. But it’s not just about sending traffic to a blog post with a free opt-in or download. 

    Your Pinterest traffic should be connected to a proper sales funnel. One that takes your customer on a journey and consistently provides them with the next step. 

    In this post, I’m breaking down what a Pinterest sales funnel looks like and how understanding your customer journey can get you to your ultimate goal.

    Understanding the Pinterest Sales Funnel

    The Pinterest Sales Funnel

    The Pinterest sales funnel is every step your ideal customer will take from the time they find you on Pinterest until they reach your end goal (email sign up, product purchase or lead). It all starts with finding your pin and being compelled enough to click. The entire process can look like this:

    • Pin
    • Pin click
    • Blog post or landing page
    • Sign up for the freebie or content upgrade
    • Email sequence
    • Purchase or lead

    At each stop, tell them what to do next! Lastly, having a call to action at every point will help your customer take the next step and will help you achieve your goal. 

    To help you implement your own Pinterest Sales Funnel, I’ve created a step by step guide for how to get started! This free download will teach you what you need to focus on, on Pinterest to get traffic into your funnel, what your landing page should look like, tips for your welcome sequence and how to pitch your offer so that it converts! Download now for free!

    Download your free Pinterest sales funnel Roadmap

    Setting up your Pinterest Sales Funnel for Success

    Understanding your audience

    The first step in setting up your sales funnel is to understand your ideal audience. People who are searching on Pinterest are in discovery mode, which means they are searching for an answer to a problem that you or your business can help them solve. 

    When using Pinterest to generate leads into the top of your funnel, you must put the pinners needs first.

    What are they searching for? What are their interests? What are the exact words they would use to find you? Understanding this will help you to better speak to them.

    Pin Design

    Once you understand your audience and what they’re searching for, it’s time for pin design. Your pin design is key as this is ultimately the first step people will engage with you in order to enter your sales funnel. The design should be enticing and draw them in so they take the next step and click! 

    I like to do a search on Pinterest to see what pins are getting engagement within my clients’ niche. Are they loud and bright or are they muted, neutral and minimal. What’s popular for your niche? Design pins that are going to engage your audience while also keeping your branding in mind. 

    To see how understanding your audience and their pin design preference matters, click here for a client case study! P.S. I love using Canva for my pin design!

    Keywords

    Keywords are your KEY to being found on Pinterest – pun intended! 

    All kidding aside, I like to say, if you’re not optimized, you’re not found. And it’s true. Knowing what keywords to use for your pins, boards, profile and even your website, will help your content reach the home feed or search results of your ideal client. 

    I know that SEO and keyword research can be daunting. It can be as simple as thinking of what pinners will type into a search bar when looking for your content. You can search for these words by using the Pinterest or Google search bar and noting the suggested searches.

    Once you have a list of relevant Pinterest keywords and keyword phrases, use them in your Pin descriptions, pin titles, on your Pinterest profile and even your website. It all matters!

    To learn even more about Pinterest SEO and how keywords work on Pinterest, check out Everything you Need to Know about Pinterest SEO and Keywords.

    Your Blog Post or Landing Page

    This is where you start the process of converting a cold audience to a warm one. You’ve enticed them with your pin, now it’s time to really give them what they were looking for. 

    Give them as much information as possible in order to help solve the problem they were originally searching for. Help them take the next step by introducing your freebie/opt-in/content upgrade/service. 

    You want them to think your free content is so good that your paid stuff must be amazing! By convincing them of this, you’ve made their decision to convert even easier. 

    Email Sequence

    This is the step that so many business owners miss. They pin, put out great content, get people on their email list, but then the process stops. 

    This is where we go back to the beginning of the article and talk about understanding our end goal. Now that we’re in their inbox, we have a unique ability to earn that Know-Like-Trust factor. We can help them get to know us and then over the course of several emails, pitch our product or service. It is much easier to convert a warm audience as opposed to a cold one, and setting up an appropriate sequence does just that.

    Remember, people are going to Pinterest for inspiration and research. They are already in discover mode which means they want to learn about you – who you are – what makes you different and what you can teach them.

    Create your Pinterest Sales Funnel and Start Converting that Traffic!

    Creating a Pinterest marketing funnel just makes sense! Your audience is on Pinterest and the beauty of that is that they’re already in research mode. So meet them where they are and give them exactly what they’re looking for. 

     

    If you are ready to grow your email list and increase sales by implementing a sales funnel, or maybe you already have a sales funnel in place, but struggle getting traffic to your website and generating leads into the top, then check out The Pinterest Sales Funnel Roadmap! In this roadmap I show you:

    • Exactly what a sales funnel is, and more importantly what a Pinterest sales funnel is
    • Why a sales funnel is important for your business
    • What the process of creating a sales funnel actually looks like overall
    • The key things you need to focus on, on Pinterest, to get traffic to the beginning of the funnel
    • What your landing page should include
    • Tips for your email welcome sequence
    • How to pitch your offer so that it converts!

    Download now for free!

    Download your free Pinterest sales funnel Roadmap

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  • 3 Things You Need to Do to Grow Your Email List with Pinterest

    You know you need to grow your email list as a business owner but what exactly do you need to do in order to grow your list with Pinterest? This post will give you 3 actionable steps to take in order to grow you email list with Pinterest!

    3 Things You Need to Do to Grow Your Email List with Pinterest

    If you’ve spent any time in the online business world, you’ve likely heard a lot about the importance of having an email list. But if you’re a new business owner, you might be unsure of exactly how to grow your email list, or even where to start. 

    Unlike your content on Instagram or Facebook (which could go away at any given time) your email list is something you OWN. And when you grow your email list, you have your own tribe of loyal followers, ready to purchase from you at any moment.

    In a previous article I shared 3 ways you can grow your email list by using Pinterest. But today, I thought I’d back up a bit and share the 3 things you need to do to grow your email list with Pinterest….WITHOUT paid ads! 

    Let’s jump in, shall we?

     1. Create Valuable Content 

    Creating valuable content is absolutely key if you want to grow your email list. You can create 100 blog posts about your given topic but it has to provide an abundance of value if you want to convert those readers into subscribers. 

    I like to start with my ideal client and determine what kind of topics are going to attract them to my blog. What knowledge do I want them to take away from reading a particular post? And ultimately, what will convert them into subscribers?

    I like to use this checklist when creating content or blog posts:

    • It should target your ideal customer
    • Make sure it speaks to their pain points
    • It should help them solve a problem
    • Make it actionable
    • Connect it with your offer

    Value, value, value! Make them say “WOW. If her free stuff is this good, I bet her paid stuff is amazing.” 

    And by connecting it with your lead magnet (freebie opt-in) and your offer, you’re helping them go from A to Z all in one post, all while providing the juiciest bit of information you can about your given topic. So that when they reach the end of that post, they can’t wait to subscribe!

    2.  Optimize your Pinterest Account 

    “If you’re not optimized, you’re not found.” – Me

    If you want to grow your email list by utilizing Pinterest, your ideal clients have to be able to find you. And in order to find you, your profile has to be optimized with the right keywords that target your audience. Since Pinterest is a visual search engine, SEO and keyword optimization is just as important as the SEO optimization of your website.

    You need to be using targeted keywords from your niche across your profile and pins so that your ideal customer can find you. 

    To understand what keywords you should be using, ask yourself the following questions:

    • What would my ideal customer be searching for in order to find me?
    • What are the main topics I write about?

    Use the answers from those questions and search right on Pinterest to see what keywords come up. Once you know your keywords, use them in the following areas on your profile to optimize your account:

    • Profile title
    • Profile bio
    • Board titles
    • Board descriptions
    • Pin Title
    • Pin descriptions 
    • Image text of your Pin

    When you have keywords in these key areas, not only are you boosting the reach of your content, you’re also increasing the chances that your ideal customer will find you.

    3.  Pin to your landing pages and blog posts 

    Now that your Pinterest is optimized with appropriate keywords and you have created your value packed content, creating pins that lead to that content or a landing page is the final piece of the puzzle.

    In order to grow your email list with Pinterest, you need to create pins that lead to the blog posts and landing pages that have your related lead magnets. By pinning to your valuable content, you are guiding the reader to continue taking the next step:

    1. Pinterest search (by your ideal customer)
    2. Your Pin (because your profile is optimized)
    3. Amazing blog post that is everything they were looking for and more
    4. Lead Magnet or value add freebie related to the content

    If you connect all of the pieces correctly, the next logical step for them is to sign up for your freebie. And BAM, you have gained a new subscriber!

    By implementing these 3 things, you can begin to grow your email list with Pinterest! And when done correctly with a strategy behind it, you can do so on auto pilot.

    If you’re already creating amazing, valuable content, but need help with the optimization and strategy part, check out my Services to see how I can help!  

    If you’re ready to grow your email list and increase sales by connecting your sales funnel with a traffic generator like Pinterest, download my free Pinterest Sales Funnel roadmap! In this guide, you will learn how to set up your your funnel for Pinterest success, best practices for landing pages, tips for your welcome sequence and most importantly, how to pitch your offer so that it converts. Get your free copy below!

    Download your free Pinterest sales funnel Roadmap

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  • 3 Ways to Grow your Email List Using Pinterest

    3 ways to grow your email list with Pinterest, Summit Virtual Solutions. Want to grow your email list but not sure how to get started? In this post I'm sharing 3 ways you can use Pinterest to grow your email list to increase sales and revenue in your business.

    If you’ve done any research about online business marketing, you’ve likely stumbled across the importance of building an email list. It’s true! Unlike your content on Instagram or Facebook (which could go away at any given time) your email list is something you OWN. And when you grow your email list, you have your own tribe of loyal followers, ready to purchase from you at any moment. 

    But, what’s the best way to do this? If you haven’t already guessed, it’s Pinterest! Yes, this visual search platform is a powerhouse when it comes to building your list. Today, I’m going to share 3 ways you can use Pinterest to grow your email list and why you should get started today!

    First, if you’re really ready to focus on growing your email list but struggle to get sales leads into the top of your funnel, I’ve created something just for you! If you’re ready to grow your email list and increase sales by implementing a sales funnel, get your free copy of The Pinterest Sales Funnel Roadmap and start generating new leads today!

    Download your free Pinterest sales funnel Roadmap

    3 Ways to Grow your Email List Using Pinterest

    Option 1: Send traffic to your Freebie landing page

    When you host your freebie on its own landing page, you’re giving readers instant access to your opt-in content. The direct landing page has only the content or opt-in you’re promoting, essentially giving readers one choice. This page can also be branded, giving continuity to the overall look and feel. 

    To send readers from Pinterest, you need to create a pin image (I love Canva!) showcasing your freebie item and when uploading to Pinterest, you want to use the URL that directs readers straight to the landing page. If they’ve clicked through, they’re interested in your content and now you’ve made it super easy for them to enter their email and receive the item they’re looking for! 

    Option  2: Send traffic to your Blog/ Video/ Podcast: Content Upgrade

    Who doesn’t love a good Content Upgrade?! When it comes to growing your email list, content upgrades offer a great incentive for your audience and is another easy way to grow your email list. But how is this different from your general freebie or lead magnet? 

    The content upgrade is a free bonus for your audience that directly relates to the blog/ video/ podcast they’ve landed on. Essentially, it is an upgrade because it’s providing even more value to what they’re currently seeing. 

    Then just as before, you want to create a pin image for the original piece of content (blog post/ video/ podcast) that relates to the content upgrade you wish to promote. Generally, you would use an opt in form on these pages. I like to include mine in several different areas throughout the post. You can even create a “pop-up” type of opt in form for that page. 

    Some content upgrade ideas include:

    • Checklist
    • Cheat sheets
    • Quick start guide

    Way 3: Send traffic to your webinars, online trainings, free courses or summits

    If you’re a course creator, or someone who provides online training or free courses, this is a no brainer! Just as before, you want to create amazing pins and upload them to Pinterest, linking them to your high end content. Ideally, you would have a welcome sequence for this content that leads your audience down the path to purchase.

    When creating your pin, always include a call to action. In the case of the type of content in this section, your call to action could be “free webinar”, “free training” or “free course/summit”. 

    Pro Tip: Always do your keyword research first before creating your pin! Know what your audience is searching for and use those keywords in your pin title, pin description, pin image and even on the URL you’re linking to. This helps Pinterest rank your content higher, putting it right in front of your ideal customer, and making it even easier to grow your email list.

     

    There are SO many ways you can use Pinterest to grow your email list but most importantly, it should be one of the first steps in your funnel. This is where you get to educate them, get to know them and build know, like and trust. Once you have that, then you’ll have a list of loyal followers that convert to loyal buyers! 

    Now that you have 3 ways you can use Pinterest to grow your email list, now check out 3 things you need to DO to grow your email list with Pinterest!

     

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