Pinterest Manager

  • 6 Services You Can Offer as a Pinterest Manager

    6 in demand services you can offer as a Pinterest Manager! Start your Pinterest business today!If you’ve landed on this blog post, chances are you’re looking into how to become a Pinterest VA or Pinterest Manager. But if you’re anything like me when I started out,  you’re not quite sure what services to offer. Narrowing down your Pinterest management services can be tough when you’re first starting out but don’t let it paralyze you. Start by making a list and defining what you like to do most. Pin design not your thing? Outsource it for your clients, you don’t have to offer it! That’s the beauty of owning your own business AM-I-RIGHT?!

    I used the Become a Pinterest VA Today course to help package my services and if you’re looking for a comprehensive guide on services, packages and pricing to offer as a Pinterest Manager, I highly recommend it. You can read more about how I became a Pinterest Manager here. 

    Now, let’s dive into those services! 

    Pinterest Management Service #1: Pinterest Account Set-up

    If you’re just starting out, Pinterest account set-up is a great first service to offer. It gives you a chance to put your training into action by starting with an account from scratch.

    With this service, you’ll be responsible for creating a Pinterest Business account (or converting a personal account), claiming your client’s website, applying for Rich pins and then optimizing the account for success.

    When I talk about optimizing the account, I’m referring to the following:

    • Extensive keyword research for your client’s niche
    • Profile title and bio creation with use of keywords
    • Board creation for your client’s niche specific content – don’t forget board descriptions with your keywords here!
    • Filling each board with at least 10 pins, both your clients and curated niche content

    Without account optimization through your SEO and keyword research, the account will not perform as well. This is one of the most important steps in Pinterest account management.

    Pinterest Management Service #2: Pinterest Monthly Management

    Pinterest monthly management is my favorite service to offer! It allows you to really understand your client’s niche and/or products and then help them strategize in order to meet their overall goals. Through Pinterest monthly management, you will be responsible for all the things:

    1. Monthly pin scheduling (couldn’t do this without Tailwind!)
    2. Account optimization
    3. Pin design
    4. Tailwind Tribe management
    5. Group board management
    6. Monthly reporting

    This is just the tip of the iceberg! The beauty of monthly management is that you can tailor your packages to include what you love doing best. Or even update them to match your potential client’s needs. 

    Pinterest Management Service #3: Pin Creation

    If you have an eye for design, then pin creation is right up your alley! This can be offered along with a full management package or as a one off service. A lot of business owners like to have bulk pin images on hand for each blog post. 

    To meet this need you can offer packages of 10, 20, 30, etc., for owners to choose. You can offer template creation or create pins in a previously designed template. 

    Pinterest Management Service #4: Pinterest Account Audit

    A Pinterest account audit is a full account review. This is a service for Pinterest Managers with a little more experience. You’ll want to be able to review every aspect of the clients account and provide a detailed report on where they can improve. You can perform the actual audit yourself as well, just be sure to charge for your time here!

    The audit will review areas like profile description, pin design, board titles and descriptions and the use of their niche specific keywords throughout their account. I also like to review their analytics to see what’s working and what’s not and provide them with a few insights on what may be working for their competition. You’ll also want to analyze any group boards and recommend leaving those that are performing poorly. 

    Some of the most common issues you may find through an account audit are:

    • Incomplete business account set up
    • Improper SEO or keywords in board titles, descriptions
    • Improper SEO or keywords in pin titles, descriptions
    • Not enough boards
    • Too many boards
    • “Off brand” boards

    Most importantly, when agreeing to a Pinterest account audit, be sure to place parameters on the work you’ll be doing. You don’t want to agree to updating all the boards and then find out the client has over 100 boards to review! 

    Pinterest Management Service #5: Keyword/SEO Optimization

    One of the best Pinterest tips I talk about with clients is SEO and keyword research. It’s one of the top reasons many accounts are underperforming. 

    This is another Pinterest management service that can be offered in a monthly package (I offer it in high end packages only) or as a stand alone service. There are business owners who prefer the DIY lifestyle of managing their own monthly schedule, but may not have the time or resources to properly optimize their account. 

    When offering a Keyword/SEO optimization service, you’ll first want to start with detailed research of the client’s niche specific keywords. I like to make a list for each blog post they want to focus on. After that, go through and update the following areas with SEO:

    • Profile name and description
    • Board titles
    • Board descriptions
    • Review pin titles/descriptions and provide suggestions for future pins
    • Hashtags

    You’d be surprised at the impact just a few SEO tweaks can make on an account!

    Pinterest Management Service #6: Pinterest Ads Management 

    Promoted pins, or Pinterest ads management, is a service for the more experienced Pinterest Manager or Pinterest VA. You’ll want to make sure you’ve worked with several clients, and maybe practiced on your own account prior to offering this as a service.  

    When running promoted pins for your client, you’ll need a full understanding of their audience, interest, keywords and demographics. It’s also important to have the flexibility to monitor the ad performance daily/weekly/monthly and adjust as needed. 

    You’ll want to make sure that you follow these best practices:

    • It can take up to 24 hours for a pin to be approved
    • It can take anywhere from 2-4 days for results to start displaying under the reporting tab
    • It’s recommended to run the ad for a full 30 days to get the best results
    • Monitor campaign daily and make tweaks or changes as necessary

    And there you have it! Six Pinterest management services you can offer as a Pinterest manager or Pinterest VA. Are you already offering some of these services? What’s your favorite? Drop me a line and let me know!

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  • 6 Reasons to Hire a Pinterest Manager

    If you’re a blogger and have done any searching on Pinterest about your Pinterest strategy, you know that Pinterest management is an actual career! A sort of “do it for you” service when it comes to your scheduling and strategy. But WHY hire a Pinterest manager and how do you know if you’re ready for one? Today I’m sharing 6 reasons to hire a Pinterest Manager for your business. Let’s dive in!

    6 Reasons to Hire a Pinterest Manager

    You don’t know where to start

    You’ve got a business profile, yes! Go girl! 

    But now what? 

    How many boards do you need? What do you name them? How many pins should you start with? If you’ve ever asked yourself these questions (and more) you could definitely benefit from working with a Pinterest Manager. 

    As a Pinterest Manager, I’ve taken loads of courses and understand best practices when it comes to setting up your profile. There’s more to it than just pinning amazing pins. Understanding the basics like where to put your keywords, how to structure your profile title, claiming your website and understanding Rich Pins are all pieces of the puzzle. 

    You want to see results

    You’ve read ALL the blog posts on Pinterest strategy, implemented different tactics, yet the needle still isn’t moving. Sound familiar? That’s because the same strategy that might work for “ABC Blog” may not work for you. 

    Let’s let that sink in for a minute…

    Ok, I’m back. And I’ll repeat. There is no one size fits all strategy when it comes to Pinterest. And if someone is telling you otherwise, it should give you pause. Each account and business is different which is why working with a Pinterest manager, who is trained in different niches, SEO and keywords, can ultimately benefit your account. At the end of the day, we’re trained to research and uncover where your account may be lagging and what changes to implement to see results.

    Staying up to date

    We all know this. Social media platforms make changes to their algorithms like you and I change our hair! Do we need to chop off 5 inches at a time and dye it red? Nope. But hey, let’s shake things up anyway!

    Pinterest is no different. They made a BIG change at the beginning of 2020, announcing that their home feed would now prioritize content that is both RECENT and RELEVANT. I could spend days talking about what these mean but my point here is, as a business owner, you’re already wearing 1,000 hats. While you’re focusing on building your brand and getting clients, you may not even have known about this change. Or maybe you did but didn’t have time to implement it. When you hire a Pinterest manager, you can let go of the ever changing landscape and trust that we got you!

    New clients

    Pinterest is a great platform for finding new clients. In fact, 89% of pinners use Pinterest in their path to purchase. What’s more is that 97% of those searches are unbranded, meaning they aren’t searching for Nike tennis shoes! They’re open minded.

    But how do they find you?

    SEO and keywords. Now, if you’ve done any SEO for your website, you know that this is tedious and time consuming. However, it’s a step that is necessary if you’re going to succeed on Pinterest. 

    When I start working with a new client, the first step I take is to audit their current Pinterest account (if they have one) and then start my keyword research for their niche. ALL. THE. KEYWORDS. From there, you can optimize the profile description, board descriptions and even future pins. When it comes to implementing your future strategy, half the work is already done. To find clients on Pinterest, you need to know and understand what they’re searching for and use those keywords to your advantage.

    Consistency

    When I decided to become a Pinterest manager, I made a pact with myself to work with different types of businesses so I could learn all I could about what may work for different niches. One of my first eCommerce clients shared with me her Pinterest strategy up to that point: pin for a few weeks, forget a few weeks, then pin a few weeks again. Why? Because as the business owner, she was pulled in 100 different directions at any given time. She didn’t have the time to focus on pinning regularly when she had product launches, Amazon sales and shipping to worry about!

    Consistency is keeeeeeey on Pinterest. Not only that, but you have to STICK WITH IT. When I start working with a new client, I recommend a minimum 3 month commitment to see growth. Generally it takes at least that long to see any action. And if not, I change it up and try again. 

    Analytics

    Do you spend time reviewing and analyzing your Pinterest and Tailwind analytics? These are two areas that need a good set of eyes each month as both help you understand what’s working and what’s not. 

    Pinterest analytics helps you analyze pins, measure traffic and understand what your audience wants. A (very thorough) monthly analytics report is included in each of my monthly Pinterest management packages. The more accurate information you get of what works and what does not, the less time you will waste creating blog posts or products that are not valuable to your target audience. 

    Ultimately, working with a Pinterest manager will help you make informed marketing decisions regarding your business. If you’re already seeing a lot of traffic from Pinterest, you can still benefit from someone to help maintain that growth and identify additional strengths and weaknesses. 

    If you’re ready to get more traffic from Pinterest, or if you’re just interested in learning more, drop me a line and let me know!

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  • How to Start Your Pinterest Business Without a Website

    Start a pinterest business without a websiteWhen I decided to start my Pinterest Business, there were two big obstacles that held me back. The first was knowing where to start and the second was the website. Sound familiar? If yes, then keep reading! For months, I was ready to start my business and make money but I was nearly paralyzed by these two things, specifically the website. How could I have an official “launch” if my website wasn’t built? How does an online business find clients if they aren’t ONLINE? 

    I finally decided to break it down, step by step and brick by brick. I took messy action and just got started! I realized that a website didn’t determine the fact that I was a legit business! Yes, I would need this eventually, but waiting to have this, and all things, to be my version of perfect, was holding me back from making money. And who wants to delay that? 

    So today, I’m breaking down the steps I took to get my business off the ground and how I started making money without a website! Let’s do this, shall we?

    Determine the ideal client for your Pinterest Business

    This sounds a lot easier than it actually is. As an aspiring Pinterest Manager wanting to start a Pinterest business, it’s easy to say “blogger” when it comes to your ideal client. But what KIND of blogger? What NICHE blogger do you want to work with? You must ask yourself some questions to help define who your ideal client is. Doing this helps you target exactly who you want to work with when you start reaching out to potential clients. It also helps you become an EXPERT in one particular space!

    • What industry or professionals would you like to work with?
    • What are you interested in?
    • What does your ideal client like to do in their free time?
    • What is their age?
    • Male or female?
    • Where do they hang out online?
    • Where are they overwhelmed in their business?

    Once I went through this process, I knew exactly who I wanted to work with! You can read more about how I became a Pinterest Manager, but it wasn’t until I niched down and defined my ideal customer that my business took off. 

    Create your service offerings and determine your rates

    This is another one of those areas that paralyzed me. How do I package my services and what in the WORLD do I charge? Ultimately, I invested in the Become a Pinterest VA Today course to help me with this, but it didn’t stop there.

    Ultimately, your packages should include services that you enjoy performing and services your ideal client needs. For example, if you love creating Tailwind schedules but graphic design isn’t your thing, you don’t HAVE to offer pin design! If this is the case, perhaps your ideal client has a pin designer on his/her team but only needs you to manage their schedule. See how that works? This is the best part of owning your own Pinterest Business! 

    Deciding on your rates is a simple backward equation. 

    1. Establish how much money you need to make per month
    2. Don’t forget about taxes! Determine your rate and build that in
    3. What are your monthly business expenses? FYI this should be relatively small if you’re just starting out.
    4. How many hours do you have available to work?

    Let’s break this down. Say you need to make $2000 per month as your “take home”. We’ll assume your tax rate is 30% (better safe than sorry here!) and you have approximately $100/month in expenses. Now to hours. 

    Let’s assume you have approximately 20 hours per week, or 80 hours per month, to spend on client work and it takes about 10 hours per client to manage their Pinterest account. The breakdown looks something like this:

    • $2000 + 30% = $2600
    • $2600 + 100 (business expenses) = $2600
    • 80 available hours / 10 hours per project = 8 potential clients
    • $2600 / 8 clients = $325 per package

    If you want to work hourly, use the same process then divide the price by the number of hours. WA-LA – you’ve priced your Pinterest management packages!

    Choose your entity and register your business 

    This is a step not to be missed, most importantly when it comes to tax time. For purposes of truely establishing your business, I recommend applying for an EIN and creating either a Sole Proprietorship or an LLC. Let me define the differences:

    Sole proprietorship –  is a type of enterprise that is owned and run by one person and in which there is no legal distinction between the owner and the business entity.

    LLC or Limited Liability Company – a corporate structure in the United States whereby the owners are not personally liable for the company’s debts or liabilities.

    Basically, the main distinction with the two is what happens if you are ever sued. If you are sued as a sole proprietor, your personal assets are up for grabs. However, as an LLC, they are suing company assets and personal assets are protected. 

    There are financial distinctions between the two. It does cost to set up an LLC and in most states, there is an annual fee to maintain. Personally, I started out as a sole proprietor, but created an LLC as my business grew and the liabilities became greater. Check out your state’s website for more information on how to establish either entity.

    Create a business portfolio – Download my portfolio template!

    As I said from the start, a website should not be a deterrent from starting your business and making money. The longer you wait to have your website perfect, the longer you’re waiting to make money. 

    Once I decided to put the website aside, I created a Services Portfolio, and started pitching clients. And you know what, I was hired! Three times to be exact. Yep, that’s 3 clients for my business WITHOUT a website. And at this point, I had the cash to outsource because let’s be honest, building a website takes TIME. And it was more time than I had to give.

    I want you to be able to start TODAY, so I’m sharing my portfolio template with you. This template was designed in Canva, so you will need a Canva account to access and edit. But once you do, it’s completely customizable. You can edit anything to fit your brand!

    Create your processes and systems

    One last step before sharing that portfolio and getting clients and that’s making sure you have your processes and systems in place. I am a process NERD. I love setting up systems and creating timelines to help me manage my business. If there’s something that aids efficiency, I’ll find it!

    My favorite system for organization and workflow is Asana. I have each of my Pinterest management packages built out, step by step, to help me stay on track. I will have many more posts about Asana in the weeks and months to come, but for now, check it out and see how it can work for you. Assigning due dates assures that I never miss a task or deadline. 

    Asking yourself a few questions will help you start the process and workflow planning:

    • How will you onboard your client, and what questions will you ask?
    • If you do a discovery call, on which platform will that take place (i.e. zoom, phone, Skype, etc)
    • How will you send your service contract?
    • How will you invoice your client?
    • How will you gather passwords (i.e. LastPass)?
    • Lastly, what steps are necessary to deliver your service, or what is your service process?

    Defining these processes and systems early on will help you better provide your service and keep your clients coming back for more!

    GET CLIENTS

    It’s time to get some clients for your Pinterest Business! Now that you have your newly created portfolio, let’s put it to use. You can use any or all of the following resources to start reaching out to potential customers. 

    • Create a pin image (I love using Canva!), upload to Tailwind or Pinterest and link it directly to your portfolio! You can do this by saving it as a .pdf in Google Drive. Bam, links directly to your services!
    • Sign up for Upwork, start submitting proposals and attach your portfolio. You can read more about how I was hired on Upwork within a week! I also have a free proposal template available for download!
    • Once your determine where your ideal client hangs out, go there! For instance, if it’s Facebook groups, join that group and share your knowledge! Many groups offer “promote your goods” days where you can link to your portfolio. One piece of advice, I find the small to medium size groups are more beneficial that the gigantic ones. It’s easy to get lost on a group that has 5,000+ members.
    • Tell your friends and share your portfolio!
    • Post it on your LinkedIn profile!

    If you go through this process, get your portfolio set up and land a client, drop me a line and let me know!

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  • How to Become a Pinterest Manager!

    How to become a Pinterest Manager without any experience

    A while back I decided that after almost 20 years, my regular 9-5 job was no longer appealing. I was tired of working for someone else’s dream so I began to scour the internet, looking for something I could do from home. After stumbling upon a few blogs, I learned about all the things you could do as a virtual assistant and thought, I can totally do that and specialize in Social Media!! So I began researching even more and realized “social media” is VERY broad. I would need to learn ALL THE THINGS for ALL the platforms. It was a little overwhelming but I needed to start somewhere so I created a Skillshare account and saved some classes I thought might help me learn some new skills. This is where I found a Pinterest course from Peg Fitzpatrick and realized this little platform that I had been saving recipes and home decor on, was actually a MARKETING platform. And a darn good one at that! People were using Pinterest to market their businesses and low and behold, they were HIRING people to manage this process! Getting paid to play on Pinterest? Yes, please! And that’s where my desire to have my OWN Pinterest Business began. 

    This article may contain affiliate links, which means if you make a purchase through the link, I may get a small percentage at no additional charge to you.

    Pinterest business: is this a real thing??

    After doing more research, I learned that there really are people who want to hire a Pinterest manager! While I knew how to use Pinterest and the basics of Pinterest Marketing, I had no idea where to start when it came to starting my Pinterest business or what Pinterest manager services to offer. 

    While searching for a Pinterest manager course (on Pinterest, duh!), I stumbled upon How to become a Pinterest VA Today. While the course offered modules on the basics of Pinterest (which I felt I already knew), it offered several things that other courses did not, like how to set up your business successfully and the steps to finding clients and managing their accounts. 

    PVA course 

    So let’s recap. I finally realized I wanted to start a Pinterest business, managing other business accounts, and I had a basic understanding of Pinterest and Pinterest marketing.  Outside of that, I was completely clueless on how to become a  Pinterest manager for OTHER people or how to start and manage my business. I needed Pinterest manager training!. 

    Not gonna lie, it took me at least two months to decide to purchase this course! The price was something I had to work through, but I finally came to realize that if I didn’t take leap, I would continue to delay. SO, I took messy action (I didn’t even have a website yet!), hit that “purchase now” button, and never looked back. What some people don’t realize is that BECAUSE of the price, I was more invested than ever to earn BACK that money. I completed the course in about two weeks (while still working my 9-5), signed my first client within a month and earned back my entire investment in 3 months! It can be done!

    What you’ll learn from the course

    1. Pinterest, Tailwind and Canva tech training
    2. What services you can offer as a Pinterest Manager
    3. How to package and price your services (this was the ticket for me!)
    4. How to cold pitch potential clients (email templates included)
    5. How to onboard your new client (onboarding template included)
    6. That I didn’t need all the things to begin (like a website!)

    What I love the most is that once you’re a student, you get lifetime updates to the course for FREE. So when Pinterest makes changes and they update the course, you’re already in. I refer back to the course all the time for continued learning!

    Pinterest Manager Services 

    I wanted to detail out some of the services you can offer as a Pinterest Manager. I think this was a big misconception for me. I originally thought overall account management was all I would be doing, but MAN was I wrong! All of these services can be offered as a SEPARATE, one off service OR you can package some of them together, i.e. Pinterest AND Tailwind account set up.

    1. Pinterest account set up
    2. Tailwind account set up
    3. Pin design
    4. Pin description writing
    5. SEO Research
    6. Account Audit
    7. Monthly Maintenance

    This list only scratches the surface. I’ve seen Pinterest managers charge for image searches (for pin creation) and even account management training for the DIYer. Pin design not your thing? You don’t have to offer it! Ultimately, it’s your business and it’s all up to you!

    Take messy action and start today!

    This course gave me the confidence I needed to get my Pinterest business up and running. If you’re still not sold, read some of the other success stories and watch the videos. After I saw so many amazing women seeing stellar results, I knew it could be done. 

    I absolutely LOVE being a Pinterest Manager and having a business that is my OWN – and you can have that too! These days, there is no need to be stuck in an unfulfilling 9-5. Stop working for someone else’s dream and build your own!

    Bottom line: you can scour the internet for weeks, or even months, and MAYBE find what you need to start your business. OR, you can purchase this course, have all the necessary tools in one place, and get started ASAP on building your Pinterest business. If you’re ready and willing to work hard to get through the material so you can start earning back your investment, then investing in this program is the right decision! 

    More questions? Don’t hesitate to drop me a line and ask!

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  • How I Got Hired on Upwork in One Week

    HEY! Welcome to my “All Things Pinterest and Pinterest Virtual Assistant” blog! I’m so glad you’re here! A quick blurb about me: I’m an 18 year corporate hospitality veteran turned online business owner. I woke up one morning and decided I was done wasting time working for someone else’s dream – I was ready to tackle my own. And let me tell you, I LOVE it here! If you’re new to the blog, here are some other Pinterest/Pinterest VA posts that might be of interest to you. I’m so glad you’re here!

    When I decided to become a Pinterest Virtual Assistant, one of my top questions was “where in the world do I find clients?”. If you’ve done any research on the topic, you’ll find that the number one tip from most online educators is that Facebook Groups is the way to go. Show up, network, be helpful, but never “salesy”. But as someone who is building my side hustle while still working a full time job, the Facebook thing didn’t work for me. I wasn’t able to be online all day and by the time I would see a potential opportunity, there would be hundreds of comments, making it too hard to be seen. 

    Enter Upwork. If you’ve considered freelancing at some point, chances are, you’ve come across it. I actually learned about this platform in one of those Facebook groups, so I guess they’re not all bad:). But GIRL, it can be HARD to gain traction and get hired when you’re just starting out which is another reason I think Upwork is a great place to start. 

    For many, Getting hired on Upwork may feel just as difficult as Facebook so I want to tell you exactly how I got hired within my first week as an official freelancer. Are you ready?

    How to get jobs on Upwork with no experience – My Story

    My first profile on Upwork was all over the place! Was I an event manager or virtual assistant? I had the experience and education to support event and travel management, but nothing for virtual assistant. 

    The first job I was hired for was assisting a blogger with time management, scheduling and overall time blocking her day based on her regular tasks. Were these specific skills listed in my profile? Nope. But I was able to create a cover letter capturing WHY I was the person for the job (18 years in event planning, adhering to deadlines and creating strict timelines) and HOW I would be able to assist her with time management (time blocking, like task organizing, daily themes). It’s also important to note that in this instance, the hourly rate I proposed was higher than what the client had budgeted! But because I was able to effectively tell her why I was the right person for the job, she reached out and hired me anyway!

    When I decided to niche down and become a Pinterest Manager, I obviously had no Upwork job history to support it. For this reason, I chose to bid jobs on the low side at $20-$25/hour. The first Pinterest job I was hired for was monthly management for a men’s fashion blog. I bid an hourly rate slightly higher than what he was budgeted for, but because my cover letter was created with his goals in mind, he still reached out and started a conversation. After speaking with him I learned that his overall monthly budget was $100. This is very low for Pinterest Monthly Management so I had a decision to make: take this client on at a less desirable rate to gain experience and exposure OR turn him down and wait for something that paid more. 

    Ultimately, I decided to take the job so I could 1) gain experience and confidence in Pinterest Management and 2) gain additional Upwork exposure in the niche of Pinterest Management. 

    I know a lot of people who would disagree with this method and while I also preach “know your worth” there’s something to be said for putting yourself out there, taking messy action, and getting started! In my scenario, this was a risk that worked. After a month and a half of working with this blogger, another fashion blogger INVITED me to submit a proposal for her job! I was ultimately hired which gave me additional credibility to get hired for my third job via Upwork! Heck yeah!

    Getting started on Upwork the right way

    If you haven’t been hired yet on Upwork, it can be challenging to get that first job. Especially if you are like me and are starting something brand spankin new with ZERO work history or education to show for it. In these cases, I suggest finding something you know you can do, maybe something on the peripheral of your preferred niche, and start submitting cover letters. And while it’s ultimately a personal decision, you can bid lower than the client’s budget to try and get a little experience under your belt. Once you get hired for a job or two, Upwork ranks your profile differently, you show up in more searches, and clients will ultimately have more confidence in hiring you. But I’m getting ahead of myself here. Let’s start at the beginning and walk through all the steps you need to get hired on Upwork!

    Step 1  – Create a killer Upwork profile (check approval process on Upwork)

    Think of your Upwork profile as you would your LinkedIn Profile. Be sure to highlight any work experience, even if you’re starting something totally new! Including any past work experience and education gives your profile more credibility and tells potential clients, ‘hey, you can trust me!”. For example, as I mentioned above, when I started out, my first profile was geared more towards event management and travel planning since that was my background. But my first job was assisting someone with time management and time blocking. You never know!

    Additionally, you’ll want to showcase the skills you wish to be hired for. In my profile, skills listed are Pinterest, Pinterest Marketing, Virtual Assistant, Social Media Management and so on. 

    Don’t forget a profile picture! This is super important! Clients hiring on Upwork want someone they can trust and a photo can do just that by lending credibility to you and your brand. A good photo should be a close up image with minimal background noise and always in good lighting. No photos from spring break with your bestie, please!

    Lastly, check out top performing profiles in your niche. Don’t copy but emulate how they sell their services. I utilized aspects from a few profiles I liked that included aspects of both Virtual Assistance and Event Management. 

    Step 2- Upwork Connects and how to buy them

    What are Upwork connects? 

    Upwork connects are credits that allow you to submit proposals on Upwork freelance jobs. Each job is assigned a certain number of connects and once purchased, they are added to your account. The maximum number of connects used to purchase a job can vary depending on size and scope of the project. The current maximum number of connects that would be assigned to a job is 6.

    How to buy Upwork Connects

    You’ll be able to purchase your connects under the settings section of your profile, then “Membership & Connects” on the left hand side bar menu. Upwork connects are currently $0.15 each and can be purchased in bundles of 10, 20, 40, 60 and 80. Your connects balance is shown on the right hand side bar of the “Find Work” page as you search for jobs.

    Step 3 – Start searching for jobs!

    Now that your profile is ready, it’s time to get hired! All the steps up to this point are crucial for success. The following is my exact strategy to applying and getting hired on Upwork:

    Read the entire job description. If it’s vague or lacking information that you need to submit a proposal, save your connects and move on to the next. See below for good vs. bad examples.

    Bad job description image

    I would consider this an example of a job lacking enough information to submit an applicable proposal. What do I need to do to help you with the 5k? Do you need marketing support? Do you need a DJ hired? Do I need to sell and bake cookies or OMG, DO I NEED TO RUN?! I’m kidding and serious at the same time. How do I know if I’m a good candidate for this job if I don’t know what you’re looking for? 

    Good job description image

    I love this job posting. It tells me the requirements right off the bat (4+ years paid experience), the working environment and necessary technical skills.

    Check the number of proposals

    If there have been 50 proposals already submitted, your chances of getting hired are slim. Remember the saying “the early bird gets the worm”?! That’s so true here! The lower the number or proposals, the better your chances for being hired. Aim for 0-10 or 10-20. 

    Check their budget

    Here’s where you need to know your worth and make a decision based on experience. If you want to make $40 an hour on a job whose budget is $20, then you best be sure your profile, experience and proposal cover letter show your worth! You need to let that client know WHY you’re worth $40 and why it would be worth their while to hire you, even if you’re out of their price range. It’s a risk because the buyer could only look at the cost and eliminate you based on that alone, but I say if it looks like your dream job, GO FOR IT GIRL!

    Pro tip: When you find a job you like, click the heart icon to save it to your favorites. You’re gonna need some time for this.  I like to batch my work so I search for jobs, add several that I like to my favorites, THEN I go back and pitch all at the same time. I find this helps me be more efficient and I can get into the sales mode rather than switching back and forth between searching and selling. Try to save at least 10 at a time when you’re searching.

    Upwork Kickback

    Keep in mind when you’re proposing that Upwork does take a cut of your proceeds. Currently the sliding scale is as follows:

    • 20% for the first $500 billed with the client
    • 10% for lifetime billings with the client between $500.01 and $10,000
    • 5% for lifetime billings with the client that exceed $10,000

    When you’re just starting out, 20% can seem like a lot. And there are plenty of negative reviews out there that say just that. However, when you start freelancing, people don’t magically stumble upon your website or Facebook page. If you want to make a living as a potential freelancer, you need to work to find clients. And for that, Upwork is a great starting solution. Overtime, and after you build trust and credibility with your client, you can discuss moving your contract off the Upwork platform to avoid the additional fees. I generally start this conversation after 3 months of work with my clients.

    Step 4 – Submit your Upwork Cover Letter

    Now that you have several jobs saved to your favorites, it’s time to apply!

    Again, make sure to read the entire job description. This time, look for any keywords that you might be able to use in your cover letter. For example, the title of one of the jobs I was hired for was “Looking for a Pinterest Rockstart to Help Us Take Our Business to the Next Level!”. So my proposal started out as “Hi! Pinterest Rockstar here! I would love to be considered for your position!” See how I utilized her words into my cover letter? I continued to do this throughout the proposal.

    I also like to look at their job history on Upwork. If they’ve hired in the past, their reviews may include their name. If so, I like to use it in my initial address to them. This shows the client that I not only read through their job posting, but I looked at their entire profile and did my research!

    Propose often!! This is my NUMBER ONE tip! Submit proposals and cover letters as often as possible! Each time I was hired on Upwork, I was submitting anywhere from 3-5 proposals PER DAY! You read that right. Ultimately, it’s a numbers game. The more you propose, the higher the chance you’ll be hired. 

    KEY TAKE AWAYS for how I got hired on Upwork within 1 week with no experience

    1. Follow the steps to create a killer profile
    2. Find jobs with good descriptions and credible profiles
    3. Apply OFTEN!! My first week on the platform, I was applying a minimum of 3-5 jobs per day! It’s a numbers game y’all! The more you apply, the greater your chance of being hired.
    4. Consider taking jobs that might not be in your exact niche to gain experience and exposure
    5. Consider taking jobs at a lower rate to gain experience and exposure
    6. Apply for jobs when their received proposal range is low, i.e. 10-20. 

    Drop me a line and let me know how it’s going once you get started! Any questions or struggles, I wanna hear about it!

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