If you’ve landed on this blog post, chances are you’re looking into how to become a Pinterest VA or Pinterest Manager. But if you’re anything like me when I started out, you’re not quite sure what services to offer. Narrowing down your Pinterest management services can be tough when you’re first starting out but don’t let it paralyze you. Start by making a list and defining what you like to do most. Pin design not your thing? Outsource it for your clients, you don’t have to offer it! That’s the beauty of owning your own business AM-I-RIGHT?!
I used the Become a Pinterest VA Today course to help package my services and if you’re looking for a comprehensive guide on services, packages and pricing to offer as a Pinterest Manager, I highly recommend it. You can read more about how I became a Pinterest Manager here.
Now, let’s dive into those services!
Pinterest Management Service #1: Pinterest Account Set-up
If you’re just starting out, Pinterest account set-up is a great first service to offer. It gives you a chance to put your training into action by starting with an account from scratch.
With this service, you’ll be responsible for creating a Pinterest Business account (or converting a personal account), claiming your client’s website, applying for Rich pins and then optimizing the account for success.
When I talk about optimizing the account, I’m referring to the following:
- Extensive keyword research for your client’s niche
- Profile title and bio creation with use of keywords
- Board creation for your client’s niche specific content – don’t forget board descriptions with your keywords here!
- Filling each board with at least 10 pins, both your clients and curated niche content
Without account optimization through your SEO and keyword research, the account will not perform as well. This is one of the most important steps in Pinterest account management.
Pinterest Management Service #2: Pinterest Monthly Management
Pinterest monthly management is my favorite service to offer! It allows you to really understand your client’s niche and/or products and then help them strategize in order to meet their overall goals. Through Pinterest monthly management, you will be responsible for all the things:
- Monthly pin scheduling (couldn’t do this without Tailwind!)
- Account optimization
- Pin design
- Tailwind Tribe management
- Group board management
- Monthly reporting
This is just the tip of the iceberg! The beauty of monthly management is that you can tailor your packages to include what you love doing best. Or even update them to match your potential client’s needs.
Pinterest Management Service #3: Pin Creation
If you have an eye for design, then pin creation is right up your alley! This can be offered along with a full management package or as a one off service. A lot of business owners like to have bulk pin images on hand for each blog post.
To meet this need you can offer packages of 10, 20, 30, etc., for owners to choose. You can offer template creation or create pins in a previously designed template.
Pinterest Management Service #4: Pinterest Account Audit
A Pinterest account audit is a full account review. This is a service for Pinterest Managers with a little more experience. You’ll want to be able to review every aspect of the clients account and provide a detailed report on where they can improve. You can perform the actual audit yourself as well, just be sure to charge for your time here!
The audit will review areas like profile description, pin design, board titles and descriptions and the use of their niche specific keywords throughout their account. I also like to review their analytics to see what’s working and what’s not and provide them with a few insights on what may be working for their competition. You’ll also want to analyze any group boards and recommend leaving those that are performing poorly.
Some of the most common issues you may find through an account audit are:
- Incomplete business account set up
- Improper SEO or keywords in board titles, descriptions
- Improper SEO or keywords in pin titles, descriptions
- Not enough boards
- Too many boards
- “Off brand” boards
Most importantly, when agreeing to a Pinterest account audit, be sure to place parameters on the work you’ll be doing. You don’t want to agree to updating all the boards and then find out the client has over 100 boards to review!
Pinterest Management Service #5: Keyword/SEO Optimization
One of the best Pinterest tips I talk about with clients is SEO and keyword research. It’s one of the top reasons many accounts are underperforming.
This is another Pinterest management service that can be offered in a monthly package (I offer it in high end packages only) or as a stand alone service. There are business owners who prefer the DIY lifestyle of managing their own monthly schedule, but may not have the time or resources to properly optimize their account.
When offering a Keyword/SEO optimization service, you’ll first want to start with detailed research of the client’s niche specific keywords. I like to make a list for each blog post they want to focus on. After that, go through and update the following areas with SEO:
- Profile name and description
- Board titles
- Board descriptions
- Review pin titles/descriptions and provide suggestions for future pins
You’d be surprised at the impact just a few SEO tweaks can make on an account!
Pinterest Management Service #6: Pinterest Ads Management
Promoted pins, or Pinterest ads management, is a service for the more experienced Pinterest Manager or Pinterest VA. You’ll want to make sure you’ve worked with several clients, and maybe practiced on your own account prior to offering this as a service.
When running promoted pins for your client, you’ll need a full understanding of their audience, interest, keywords and demographics. It’s also important to have the flexibility to monitor the ad performance daily/weekly/monthly and adjust as needed.
You’ll want to make sure that you follow these best practices:
- It can take up to 24 hours for a pin to be approved
- It can take anywhere from 2-4 days for results to start displaying under the reporting tab
- It’s recommended to run the ad for a full 30 days to get the best results
- Monitor campaign daily and make tweaks or changes as necessary
And there you have it! Six Pinterest management services you can offer as a Pinterest manager or Pinterest VA. Are you already offering some of these services? What’s your favorite? Drop me a line and let me know!