Pinterest Marketing

  • 3 Pinterest Strategy Tweaks to Increase Your Blog Traffic

    If you keep up with Pinterest news and changes, then you’ve most likely heard about the updates that have taken place to the Pinterest algorithm in the last year. In fact, that may be how you found this blog post! If you know you need to make tweaks to your Pinterest strategy, then you’re in the right place!

    While yes, it has become more difficult to see the organic results from Pinterest as in years passed, I’m here to tell you that it IS still possible to see success on Pinterest. You just need to focus on the right elements in your overall Pinterest strategy and now, more than ever before, you need to stay consistent.

    I have started 3 brand new accounts for client’s this year and have learned a thing or two when it comes to getting results:) Let’s take a look at 3 Pinterest strategy tweaks you can make to help increase your blog or website traffic. 

    Optimize Your Account – Pinterest SEO

    This is one of the first steps I take when working with a new account. After keyword research of course:) Because if I’ve said it once, I’ve said it a thousand times – If you’re not optimized, you’re not found! 

    Just like Google and your website, you are found on Pinterest when your content and your account is optimized with the keywords to attract your ideal audience. 

    After doing your keyword research, you will use the keywords in the following areas:

    1. Profile name
    2. Profile description
    3. Pin title
    4. Pin description
    5. Board name
    6. Board description
    7. The text on your pin image (if you use text on your pins)
    8. Website URL for the individual product/content
    9. Your Website page title
    10. Website page description

    When you optimize the use of keywords across all of these areas, you increase your ranking potential which increases your chance of showing up in user searches. 

    Pin Types

    One of the biggest changes on Pinterest in the last 18 months is the increased usage of alternate pin types. Alternate pin types being anything other than the standard pin image. Have you seen them? Interacted with them? 

    There are 5 different pin types you can use for your content:

    1. Standard pin (image only pin)
    2. Carousel Pin
    3. Idea Pin 
    4. Video Pin
    5. Shop the Look Pin

    Just like other social platforms, Pinterest is rewarding it’s creators for using new features by increasing distribution of those using alternate pin types. The three pin types you need to be focusing on to increase your blog traffic are the Carousel Pin, the Idea Pin and the Video Pin. 

    Carousel Pin

    The Carousel pin, similar to the carousel post on Instagram,  is designed by using multiple images that the user can swipe through. However, unlike Instagram, Pinterest allows you to attach a NEW URL to EACH image. This is the key feature of Carousel pins!

    Idea Pin

    The Idea Pin (formerly Story Pin), is similar to a “story” post on Instagram or Facebook. These pins automatically scroll through images or videos one at a time and are designed to inspire action and inspiration. 

    The Idea Pin is different from the other pin types as it is not clickable, meaning users will not be able to go directly to your website from the pin itself.

    Now, I know what you’re saying: Erica, if this pin type won’t drive traffic to my blog or website, why use them? 

    Great question. Idea pins should be added to your Pinterest strategy for the reason I mentioned at the beginning of this section.  Pinterest is rewarding it’s creators for using new features by increasing distribution. The Idea Pins I am creating for my clients are seeing amazing reach and overall impressions. What’s more is that their follower count is growing! The number of followers you have on Pinterest hasn’t really meant much in the past, but there are a lot of experts who are predicting that this will soon be changing!

    Video Pin

    If you’ve spent any amount of time on this blog (or my Instagram page), you already know that video is all the rage on Pinterest! In fact, with things like Reels, Stories, Lives and TikToc, video content is becoming king in the online space.

    Additionally, if you’ve done any searching on Pinterest lately, you’re likely seeing video pins in the top line search result, regardless of what you’re searching for! 

    Bottom line: consistent use of these 3 alternate pin types will increase traffic to your website and at the same time, grow your Pinterest account. The more impressions your content has, the more opportunity it has to be clicked on.

    Create New and Fresh Images

    At the beginning of 2020, Pinterest announced some algorithm shifts and updates to how they would be ranking content moving forward. 

    In the past, many users would pin the same content with the same pin image, over and over and to multiple boards (whether they were closely relevant or not). But what Pinterest noticed, was that again and again, pinners engaged with and clicked on pins that were both NEW and FRESH more than they were engaging with the older content. So what does new and fresh even mean?

    New = Brand new URL (content) + brand new image never before shared to Pinterest

    Fresh = Old URL (content that has been shared to Pinterest) + brand new image

    The first priority and higher ranking will go to the NEW pins while the second priority will be with FRESH pins. 

    You may be asking: can I no longer share duplicate pins on Pinterest? 

    The answer is yes, but with a few stipulations. Try not to share a duplicate pin to the same board more than once in a 12 month period. If you must, then try to space them out no less than 6 months. 

    Best practices

    • Create multiple pins per blog post to help meet the new and fresh guidelines
    • If sharing to multiple boards, do not share to more than 10 RELEVANT boards. Pin to the most relevant board for that piece of content first.
    • When pinning the same image to a new board, try to keep anywhere from 2-7 days between the two images going out. 
    • Sticking to this new/fresh image practice is KEY to growing your reach and overall impressions which will in turn, increase the click throughs to your website. 

    Key Takeaways

    Has the new Pinterest algorithm made organic growth more difficult? Potentially. But you can still achieve GREAT results from Pinterest by focusing on the strategic elements that have been proven to deliver. 

    1. Optimize your profile and account with the right keywords and SEO
    2. Use alternate pin types (focus on video, idea and carousel pins)
    3. Use fresh and new images

    Again, consistency is key. Don’t expect to implement these tweaks and see your traffic spike overnight. For brand new accounts, it is taking a minimum of 5 months to see growth – 6 months+ to see significant results. 

    Don’t stop. Keep going!

    If all the strategy tweaks and algorithm changes are keeping you up at night, consider handing over the reins to an expert! As a Pinterest manager, I’ve made it my job to keep up to date on all the latest changes, plus, I’m regularly testing and analyzing what’s working best. By using that data, I’m able to implement a Pinterest strategy for my clients that get them serious results. If you’re curious about how I could help, or just want to learn more, drop me a line or check out my services page!

    3 pinterest strategy tweaks to increase blog traffic

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  • Why You’re Not Converting Website Traffic from Pinterest into Email Subscribers

    Why you're not converting your website traffic into email subscribers

    Your website traffic coming from Pinterest is a cold audience. More often than not, they don’t know you or haven’t interacted with your content before. And these days, more than ever, we have a very small window of time, in order to convert them to raving fans and get them on our email list. 

    I talk to a lot of business owners who get loads of website traffic from Pinterest each month, yet their list still isn’t growing. They’re not able to convert that reader into an email subscriber and in turn, grow their email list. Very common.

    So in this post, I’m sharing 4 reasons why you’re not converting website traffic from Pinterest AND what to do about it. Let’s do it!

    Your Website User Experience

    You only get one first impression! Besides your pin image, your website is the first place your Pinterest audience will interact with you. 

    Is it optimized??

    Do you have large images that are slow to load? Do you have a pop every time someone scrolls 10 lines? Do your page titles match the pin title, meaning are you sending people from Pinterest to exactly what they’re looking for?

    All of these things affect the user experience. We’ve all landed on those websites that have 100 pop ups or pages that have nothing to do with the topic we thought we were clicking to read about. These are ways to lose readers FAST. 

    While it’s important for your opt-in forms and freebies to be visible at all points on your website, they should not deter from the user’s experience. One pop up with your opt-in may be OK, but they should not overwhelm your visitor. Instead of multiple pop ups, add opt-in forms to your headers, footers, the sidebar on your blog and all applicable blog posts.

    Additionally, your website should be quick to load and the content on the page should match the pin image from which you are directing them on Pinterest. No one likes to click on a vegan brownie recipe only to find a chicken casserole! 

    Not Enough Value

    Another reason you may not be converting your website traffic from Pinterest is that you aren’t providing enough value. You aren’t giving enough information to earn their trust in order for them to take the next step of handing over their email address. 

    I know there is a fine line here. You don’t want to give it all away for free, but you need to give just enough information where they finish reading and want more. You want them to think that, if you’re giving this much away for free in a blog post, this opt-in must be worth it! 

    By giving loads of value, you’re also benefiting from earning their trust. The more they trust you and your content, the more willing they will be to sign up and subscribe to your email list. 

    Your Opt-In Form Isn’t Visible Enough

    Going back to the pop-ups. We don’t want to inundate the user with our opt-in form, however it should be visible throughout the page you’re sending traffic too. Essentially, you want to make it simple and easy for them to sign up. 

    I like to include my opt-in form a few times throughout the article, but not so many times that it’s overwhelming. By offering it, say, in the middle and at the end of the article, your freebie is more visible and it gives the reader more opportunity to opt-in.

    Not Enough Info On Your Landing Page

    This is a common mistake I see from many business owners. They spend hours and days creating the perfect freebie to grow their email list, but use a basic landing page for their Pinterest traffic.

    Back to the beginning! Your Pinterest audience is a cold audience. If they land on a basic landing page that has say, the title and a quick blurb of your freebie, chances are, they’re going to click away and never look back.

    You should treat your landing page more like a sales page. The more information you provide on that landing page about your freebie, the more likely you will convert that website traffic into email subscribers!

    Your landing page should indicate the following:

    • Who it’s for
    • What they’re going to get
    • What’s included
    • Why they need it
    • What the result is

    And in going back to the trust factor, the information on this page should be exactly what you said they would get on the original pin. By doing so, you are increasing the trust factor, and increasing the likelihood that they will convert into an email subscriber. 

    The Pinterest Sales Funnel – Convert Your Website Traffic

    Speaking of converting website traffic from Pinterest into email subscribers, you may be wondering, OK great! But now what. Once you master the areas in this post, your next step is to turn those email subscribers into actual buying customers! We do this by connecting that website traffic from Pinterest to a sales funnel. And that’s exactly what I show you how to do in The Pinterest Sales Funnel Road map!

    Download your free Pinterest sales funnel Roadmap

    In this roadmap, you will learn:

    • What a sales funnel is and more importantly, what a Pinterest sales funnel is
    • Why a sales funnel is important for your business
    • What the process of creating a sales funnel actually looks like overall
    • The key things you need to focus on, on Pinterest, to get traffic to the beginning of the funnel
    • What your landing page should include
    • Tips for your email welcome sequence
    • How to pitch your offer so that it converts

    The key to making money from Pinterest, is to connect that traffic to an actual funnel that thinks about your customer. And that’s what I’m going to teach you inside this guide. 

    Get your copy today!

    Download your free Pinterest sales funnel Roadmap

    CONTINUE READING

  • How Pinterest Ads Can Accelerate Your Growth

    How Pinterest ads can accelerate your growth

    If you’ve spent any time on social media lately, you’ve likely seen an ad (or 10) as you scroll along. Depending on your initial purpose on a particular platform, you either want to engage with the ad or just keep scrolling.

    Which, in my opinion, is why Pinterest ads are different! Since Pinterest is a search and discovery tool, when you’re on the platform, you’re already in a different state of mind than say if you hopped on Facebook. On Pinterest, you are in discovery mode….you’re likely looking for inspiration or for the answer to a problem. Whereas on Facebook, you’ve opened it up to check in on your friend’s new baby, or your cousin’s new house project. You’re not going to Facebook to find dinner recipes or how to start your own business – yet you may be inundated with these types of ads based on your previous search history. 

    See the difference?

    In this post, I’m sharing how Pinterest ads can accelerate your growth and will also answer the question, “are Pinterest ads worth it?”. 

    Let’s jump in!

    Targeting

    Pinterest targeting allows you to target not just one audience, but several, based on your product or overall goal. Let me give you an example.

    Let’s say you sell gift boxes and you have a “Congratulations” gift box that you want to promote. You want to capture the people buying gifts for graduation but also people who are celebrating retirement. 

    We create 2 separate ad designs with different titles (one targeting the graduation buyers and one for the retirement buyers). Then we use those designs within different audience groups in your campaign. One audience would be for the grad buyers and the other for the retirement buyers. You can refine each audience even further by using appropriate keywords for each group. 

    Warm and cold audiences

    Do you have a large email list? No email list? You can target both warm and cold audiences with Pinterest ads depending on your overall goal. For instance, you can use keywords only targeting a cold audience that has never interacted with your content OR you can create a warm audience with your email list or website visitors. 

    Guaranteed Visibility

    Pinterest has been a long time go-to for organic traffic and growth for online business owners. And yes, when your profile is SEO’d properly and you are using keywords in all the right places, your pins can show up organically in a users search results.

    But with Pinterest ads, you are guaranteeing that they will see your pin. Even more, they don’t necessarily have to search in order to find your ad. I’ll explain.

    Going back to the gift boxes. If I’m a Pinterest user, and I search often for gifts or gifting ideas, the gift box ad can show up right in my home feed, without having to search for it. This again goes back to targeting where we can target a specific interest on Pinterest, interests like gifting for instance. 

    Why Pinterest Ads Work and How They Are Different

    Pinners are on a journey. They’re ready to buy sometimes, but often they’re in discovery mode. They’re looking for answers….likely, answers to a problem that YOU help solve. 

    For instance, when you promote your freebie as the solution to their biggest challenge, they’re going to see it and they’re more likely to sign up. Why? Because they went to Pinterest with the intent to discover a solution. Not to check in on friends and family:) See the difference?

    When I’m on Pinterest and searching, I’m already in the mindset of finding a solution to the problem I have. I am going to be FAR more likely to hand over my email address in exchange for your amazing solution than had I been on Facebook scrolling through pictures of my friend’s new baby 🙂 Since I’m not going to Facebook with a discovery frame of mind, I’m far less likely to hand over my email address or make a purchase. In fact, I feel like I was interrupted. 

    Has this happened to you?

    And this brings me to my next point.

    Pinterest Ads Are Meant to Inspire

    Have you ever seen an ad on Pinterest? It looks like this…

    Pinterest ads don’t stand out like a sore thumb, they look good in the feed. They aren’t there to interrupt you, they’re designed to show up in applicable and useful places to make it seamless for the user. Again, this means they’re more likely to convert because THEY SEARCHED FOR IT.

    With ads you’re just making sure your pin is front and center of that search.

    Key Takeaways

    Bottomline: Do Pinterest ads work to accelerate your growth? YES! 

    1. We can target exactly who we want and multiple audiences within the same campaign
    2. We can target warm and cold audiences
    3. We are guaranteeing visibility of our freebie or product to our ideal customer
    4. Ads on Pinterest are more likely to convert because your audience there is already in search and discovery mode. They’re looking for the solution to the problem you can solve. 

     

    Have you been searching for how to use Pinterest ads for your business? Or maybe you’re looking for the right Pinterest ads manager to implement a Pinterest ads strategy? Pinterest ads management is a service I offer to my clients to really help uplevel and begin to scale their business. If you are a business owner who is focused on growth and sales in order to scale, then I invite you to check out The Summit package. It was designed to create these exact results for your growing business. 

     

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  • Understanding The Pinterest Sales Funnel

    When my clients come to me, oftentimes, their number one goal for Pinterest is to grow their email list in order to increase sales. And being a traffic generator, Pinterest can do just that. But it’s not just about sending traffic to a blog post with a free opt-in or download. 

    Your Pinterest traffic should be connected to a proper sales funnel. One that takes your customer on a journey and consistently provides them with the next step. 

    In this post, I’m breaking down what a Pinterest sales funnel looks like and how understanding your customer journey can get you to your ultimate goal.

    Understanding the Pinterest Sales Funnel

    The Pinterest Sales Funnel

    The Pinterest sales funnel is every step your ideal customer will take from the time they find you on Pinterest until they reach your end goal (email sign up, product purchase or lead). It all starts with finding your pin and being compelled enough to click. The entire process can look like this:

    • Pin
    • Pin click
    • Blog post or landing page
    • Sign up for the freebie or content upgrade
    • Email sequence
    • Purchase or lead

    At each stop, tell them what to do next! Lastly, having a call to action at every point will help your customer take the next step and will help you achieve your goal. 

    To help you implement your own Pinterest Sales Funnel, I’ve created a step by step guide for how to get started! This free download will teach you what you need to focus on, on Pinterest to get traffic into your funnel, what your landing page should look like, tips for your welcome sequence and how to pitch your offer so that it converts! Download now for free!

    Download your free Pinterest sales funnel Roadmap

    Setting up your Pinterest Sales Funnel for Success

    Understanding your audience

    The first step in setting up your sales funnel is to understand your ideal audience. People who are searching on Pinterest are in discovery mode, which means they are searching for an answer to a problem that you or your business can help them solve. 

    When using Pinterest to generate leads into the top of your funnel, you must put the pinners needs first.

    What are they searching for? What are their interests? What are the exact words they would use to find you? Understanding this will help you to better speak to them.

    Pin Design

    Once you understand your audience and what they’re searching for, it’s time for pin design. Your pin design is key as this is ultimately the first step people will engage with you in order to enter your sales funnel. The design should be enticing and draw them in so they take the next step and click! 

    I like to do a search on Pinterest to see what pins are getting engagement within my clients’ niche. Are they loud and bright or are they muted, neutral and minimal. What’s popular for your niche? Design pins that are going to engage your audience while also keeping your branding in mind. 

    To see how understanding your audience and their pin design preference matters, click here for a client case study! P.S. I love using Canva for my pin design!

    Keywords

    Keywords are your KEY to being found on Pinterest – pun intended! 

    All kidding aside, I like to say, if you’re not optimized, you’re not found. And it’s true. Knowing what keywords to use for your pins, boards, profile and even your website, will help your content reach the home feed or search results of your ideal client. 

    I know that SEO and keyword research can be daunting. It can be as simple as thinking of what pinners will type into a search bar when looking for your content. You can search for these words by using the Pinterest or Google search bar and noting the suggested searches.

    Once you have a list of relevant Pinterest keywords and keyword phrases, use them in your Pin descriptions, pin titles, on your Pinterest profile and even your website. It all matters!

    To learn even more about Pinterest SEO and how keywords work on Pinterest, check out Everything you Need to Know about Pinterest SEO and Keywords.

    Your Blog Post or Landing Page

    This is where you start the process of converting a cold audience to a warm one. You’ve enticed them with your pin, now it’s time to really give them what they were looking for. 

    Give them as much information as possible in order to help solve the problem they were originally searching for. Help them take the next step by introducing your freebie/opt-in/content upgrade/service. 

    You want them to think your free content is so good that your paid stuff must be amazing! By convincing them of this, you’ve made their decision to convert even easier. 

    Email Sequence

    This is the step that so many business owners miss. They pin, put out great content, get people on their email list, but then the process stops. 

    This is where we go back to the beginning of the article and talk about understanding our end goal. Now that we’re in their inbox, we have a unique ability to earn that Know-Like-Trust factor. We can help them get to know us and then over the course of several emails, pitch our product or service. It is much easier to convert a warm audience as opposed to a cold one, and setting up an appropriate sequence does just that.

    Remember, people are going to Pinterest for inspiration and research. They are already in discover mode which means they want to learn about you – who you are – what makes you different and what you can teach them.

    Create your Pinterest Sales Funnel and Start Converting that Traffic!

    Creating a Pinterest marketing funnel just makes sense! Your audience is on Pinterest and the beauty of that is that they’re already in research mode. So meet them where they are and give them exactly what they’re looking for. 

     

    If you are ready to grow your email list and increase sales by implementing a sales funnel, or maybe you already have a sales funnel in place, but struggle getting traffic to your website and generating leads into the top, then check out The Pinterest Sales Funnel Roadmap! In this roadmap I show you:

    • Exactly what a sales funnel is, and more importantly what a Pinterest sales funnel is
    • Why a sales funnel is important for your business
    • What the process of creating a sales funnel actually looks like overall
    • The key things you need to focus on, on Pinterest, to get traffic to the beginning of the funnel
    • What your landing page should include
    • Tips for your email welcome sequence
    • How to pitch your offer so that it converts!

    Download now for free!

    Download your free Pinterest sales funnel Roadmap

    CONTINUE READING

  • Everything You Need To Know About Pinterest SEO & Keywords

    You’ve heard the Pinterest benefits and how it can be used to drive traffic to your website, your freebies and your offers. You’ve also heard about the importance of using the right keywords for Pinterest SEO.

    Since Pinterest is a visual search engine, using the right keywords is vital for Pinterest SEO and 100% necessary if you want your content to be seen. 

     But how do you connect the dots?

    If you’ve tried implementing different keyword techniques and still aren’t seeing a lot of traffic, you’re not alone! Understanding SEO can be difficult if you’re not a computer whiz, so Pinterest SEO may seem like a whole different level! I was right there with you when I started. But once it all clicked, it was off to the races!

    When you understand Pinterest SEO and how keywords work, you can optimize your account, target your ideal audience and send regular traffic to your website, email list and offers. All on auto-pilot.

    Understanding Pinterest SEO and Keywords

    I recently had the opportunity to speak in Mary Kate Gulick’s Facebook Group, The Real Deal Experts Creating Content on this topic. Mary Kate teaches her students how to focus on one social media platform when starting their business rather than trying to master all things at once.

    In this training, I cover the following:

    1. Three keys to success on Pinterest
    2. What keywords are
    3. How keywords work on Pinterest
    4. The role of your website
    5. How to do keyword research
    6. Where to use keywords on your Pinterest profile
    7. Keywords and Pinterest boards: why they’re important

    Pinterest SEO & Keywords// Erica Muddiman from Mary Kate Gulick on Vimeo.

    By the end of this video, you will have a thorough understanding of how keywords work and exactly how to implement them on your profile to target your ideal customer. I hope you enjoy!

    If at the end of this video, you’re still struggling to pull the pieces together and implement the proper Pinterest SEO for your niche, why not consider hiring an expert?! 

    Keyword research and Pinterest SEO optimization is part of all 3 of my Pinterest packages! Whether you’re the DIY’er that wants to do it yourself, but need an expert to guide you (The Basecamp), or you’re looking for full monthly management to step up your Pinterest game with real traffic and email list growth (The Ascent and The Everest), I’ve got a package designed specifically for your needs.

    Questions? Let’s chat!

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  • 4 Ways To Get More Eyes On Your Affiliate Products

    4 Ways to get more eyes on your affiliate products and sell more! If you sell or promote affiliate products on your blog, you need traffic in order to sell and increase your income. Pinterest is the perfect traffic generator to do just that! Check out this post where I share 4 ways you can use Pinterest to increase your traffic and sell more affiliate products!

    If you are someone who makes money from affiliate sales and promotes affiliate products, in order for those offers to be seen, you need a traffic generator sending regular traffic to your website. You need Pinterest! The more traffic you have the more opportunity there is for your products to be clicked on or purchased, in turn making you money.

    But it’s more than just pinning to your affiliate links on Pinterest. You have to have a goal and a strategy to go along with that goal to consistently make affiliate sales. So today I’m sharing 3 ways you can get more eyes on your affiliate products to increase revenue and affiliate sales. 

    1. Blog Posts

    Put your affiliate products in your blog posts instead of just sending people to the affiliate product. Doing this is important for a few reasons.

    First, a blog post regarding the affiliate product is able to give your reader more context. It tells a story and gives them visual images to go along with it. In a blog post you can clearly tell your audience why you like a particular product and how it helps make your life easier. 

    Secondly, having a blog post about the affiliate product on your claimed website means your content has the ability to receive a higher distribution across Pinterest, i.e. more impressions. 

    Let me explain.

    Just like Google, when a user searches on Pinterest, Pinterest is “checking out” the content on the website you’re liking to. And when doing so, they are checking for a few things:

    Do the keywords on the website match the keywords on the pin?

    Are the images on the website the same, or similar, to the images on the pin?

    Does the URL keywords match the keywords on the pin?

    Is the title of the page the same or similar?

    Is this website the claimed website for this Pinterest account?

    These are just a few of the things the Pinterest algorithm is checking for, but overall, the more consistency there is between the pin and the content on your website, the higher your distribution across the platform.

    So circling back to the top, when you write a blog post on your claimed URL about a particular affiliate product, and then include your affiliate links within the blog post, you’re going to rank much higher (i.e. MORE EYES!) than if you just sent traffic straight to your affiliate link. When pinning to the affiliate link only, and the URL is not an extension of your claimed website, that pin will not receive much distribution across Pinterest. 

    This can translate into real dollars! Because the higher you rank, the more visibility you have. And the more visibility, the more opportunity for someone to click on your image!

    2. Keyword Research

    We send traffic to the blog posts because it solves a problem or helps your audience see how this product could be used. And you’re using Pinterest as your traffic generator because you know your audience is searching there for the solution you or your products can provide! 

    But. Are you targeting the right keywords?

    When you write this blog post, I challenge you to ask yourself, “If I were looking for this product, what words would I type into the search bar to find it?”

    Likely, the affiliate product is solving some sort of problem. And understand what words someone would use to find it is key. 

    Let’s say you’re writing about your favorite sustainable cleaning products. What words would someone type to find your blog post? Likely some of the following:

    • Sustainable living
    • Sustainable products
    • Eco friendly

    Decide on your main topic. In this example, I would go with sustainable products.

    Type sustainable products into the Pinterest search bar and pay attention to the drop down options. These are keywords!

    When I typed this in, the options I see are:

    • Eco friendly
    • DIY
    • Design
    • Ideas
    • Zero waste

    These are all keywords that you should use when writing your blog post, as long as they are applicable to the affiliate product. 

    Other areas to use the keywords: you pin tite, pin description, blog title and blog URL. Again, back to the consistency I talked about in the last section. The more consistency Pinterest sees in your content when it comes to a relevant search, the higher your ranking potential. But you have to make sure you’re targeting the RIGHT keywords that you’re writing about.

    3. Create shop the look pin images

    So you have the blog post and you’ve done your keyword research, now let’s create a shop the look pin to go with your blog post!

    Over the course of the last several months, many users have seen an increase in their overall analytics when they use another pin type other than the standard pin image. As a reminder, the pin image types you can use are:

    In this example, since we are promoting affiliate products, we want to use a shoppable pin, meaning we can tag our products using our affiliate links right on the pin. Even more, for the overall pin link, you can add the link to the blog post for the affiliate product, adding even more validity and consistency for your content.

    To learn how to create a Shop the Look pin, you can learn about it in this article, 4 Pin Types you NEED to use for Affiliate Sales on Pinterest.

    Way 4 – Create a strategy

    Any good marketing plan needs a strategy in order to work. And Pinterest is no different.

    In order to get your affiliate products seen so that you can make money, you need a strategy that encompasses several different areas. 

    Starting with a clearly defined goal will help guide your overall strategy but it’s not all you need. I recommend you also understand the keywords that target your ideal audience, optimize your profile with these keywords, design pins with your audience in mind and decide on overall pinning strategy (i.e. how many times per day is ideal based on the content you have?). 

    Having an overall strategy is necessary to help you achieve your ultimate goal!

    ACTION STEPS

    1. Create blog post
    2. Keyword research
    3. Shop the look pins
    4. Create a strategy! 

    If you don’t have a Pinterest strategy, the time to invest in managing Pinterest or you want an expert to drive traffic to your affiliate products, there are a few ways I can help! 

    If you are an action taker and you know that if you had an expert create a strategy for you, you could implement it, then The Basecamp Package is perfect for you! This is a full 1:1 strategy package designed with your specific goals and business in mind. 

    Or maybe you know you need more eyes on your website in order to sell affiliate offers or digital products. You have a freebie that you’re ready to leverage for serious website traffic growth. If this is you, then check out The Ascent monthly management package!

    Either way, If you’re looking to grow your audience through a new channel, let’s chat! Pinterest can do wonders for your website traffic. The more traffic you have, the more opportunity you have for conversions. And who doesn’t like the sound of that?!

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  • 3 Things You Need to Do to Grow Your Email List with Pinterest

    You know you need to grow your email list as a business owner but what exactly do you need to do in order to grow your list with Pinterest? This post will give you 3 actionable steps to take in order to grow you email list with Pinterest!

    3 Things You Need to Do to Grow Your Email List with Pinterest

    If you’ve spent any time in the online business world, you’ve likely heard a lot about the importance of having an email list. But if you’re a new business owner, you might be unsure of exactly how to grow your email list, or even where to start. 

    Unlike your content on Instagram or Facebook (which could go away at any given time) your email list is something you OWN. And when you grow your email list, you have your own tribe of loyal followers, ready to purchase from you at any moment.

    In a previous article I shared 3 ways you can grow your email list by using Pinterest. But today, I thought I’d back up a bit and share the 3 things you need to do to grow your email list with Pinterest….WITHOUT paid ads! 

    Let’s jump in, shall we?

     1. Create Valuable Content 

    Creating valuable content is absolutely key if you want to grow your email list. You can create 100 blog posts about your given topic but it has to provide an abundance of value if you want to convert those readers into subscribers. 

    I like to start with my ideal client and determine what kind of topics are going to attract them to my blog. What knowledge do I want them to take away from reading a particular post? And ultimately, what will convert them into subscribers?

    I like to use this checklist when creating content or blog posts:

    • It should target your ideal customer
    • Make sure it speaks to their pain points
    • It should help them solve a problem
    • Make it actionable
    • Connect it with your offer

    Value, value, value! Make them say “WOW. If her free stuff is this good, I bet her paid stuff is amazing.” 

    And by connecting it with your lead magnet (freebie opt-in) and your offer, you’re helping them go from A to Z all in one post, all while providing the juiciest bit of information you can about your given topic. So that when they reach the end of that post, they can’t wait to subscribe!

    2.  Optimize your Pinterest Account 

    “If you’re not optimized, you’re not found.” – Me

    If you want to grow your email list by utilizing Pinterest, your ideal clients have to be able to find you. And in order to find you, your profile has to be optimized with the right keywords that target your audience. Since Pinterest is a visual search engine, SEO and keyword optimization is just as important as the SEO optimization of your website.

    You need to be using targeted keywords from your niche across your profile and pins so that your ideal customer can find you. 

    To understand what keywords you should be using, ask yourself the following questions:

    • What would my ideal customer be searching for in order to find me?
    • What are the main topics I write about?

    Use the answers from those questions and search right on Pinterest to see what keywords come up. Once you know your keywords, use them in the following areas on your profile to optimize your account:

    • Profile title
    • Profile bio
    • Board titles
    • Board descriptions
    • Pin Title
    • Pin descriptions 
    • Image text of your Pin

    When you have keywords in these key areas, not only are you boosting the reach of your content, you’re also increasing the chances that your ideal customer will find you.

    3.  Pin to your landing pages and blog posts 

    Now that your Pinterest is optimized with appropriate keywords and you have created your value packed content, creating pins that lead to that content or a landing page is the final piece of the puzzle.

    In order to grow your email list with Pinterest, you need to create pins that lead to the blog posts and landing pages that have your related lead magnets. By pinning to your valuable content, you are guiding the reader to continue taking the next step:

    1. Pinterest search (by your ideal customer)
    2. Your Pin (because your profile is optimized)
    3. Amazing blog post that is everything they were looking for and more
    4. Lead Magnet or value add freebie related to the content

    If you connect all of the pieces correctly, the next logical step for them is to sign up for your freebie. And BAM, you have gained a new subscriber!

    By implementing these 3 things, you can begin to grow your email list with Pinterest! And when done correctly with a strategy behind it, you can do so on auto pilot.

    If you’re already creating amazing, valuable content, but need help with the optimization and strategy part, check out my Services to see how I can help!  

    If you’re ready to grow your email list and increase sales by connecting your sales funnel with a traffic generator like Pinterest, download my free Pinterest Sales Funnel roadmap! In this guide, you will learn how to set up your your funnel for Pinterest success, best practices for landing pages, tips for your welcome sequence and most importantly, how to pitch your offer so that it converts. Get your free copy below!

    Download your free Pinterest sales funnel Roadmap

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  • 4 Pin Types you NEED to use for Affiliate Sales on Pinterest

    If you are a blogger who sells affiliate products, check out this post for the 4 pin types you NEED to use for affiliate sales on Pinterest!

    If you’re a blogger who promotes affiliate products, then this post is for you! Today, I’m sharing the 4 pin types you NEED to use to make affiliate sales on Pinterest!

    Did you know that there are multiple pin types on Pinterest, aside from the standard, static image? I’ve talked about them before in previous posts, like this one, but today I’m going to dive a bit deeper into why affiliate marketers should be varying types, and how they can do so to increase traffic and overall sales.

    Let’s dive in!

    Pin Type 1: The Standard Pin

    Yes, the oldie but goodie! The standard pin image is by far the most commonly used pin type across the Pinterest platform. It is also the easiest to create and they still work for affiliate sales!

    When Pinterest was first created, people were pinning anything and everything. Square images, vertical images, horizontal images where some of the picture ended up cut off…you name it! There really was no standard.

    Until a few years later when Pinterest came out and updated pinning guidelines stating that vertical was the way to go. 

    Your vertical pin images should have an aspect ratio of 2:3. What does this mean? It means  that your Pins should be 600px x 900px OR 750px x 1125 OR 1000px x 1500px.

    Optimizing your images for Pinterest is a crucial step in the overall pin creation process! Pinterest has found that vertical, optimized images perform 2-3 times BETTER than non-optimized images. 

    So if you find that most of your image stock consists of landscape images, don’t fret! Upload those images to Canva and try to crop them in a way that works vertically. Then try adding more vertical images to your workflow in the future.

    To increase affiliate sales, use standard pin images to link to your blog posts with affiliate products!

    Pin Type 2: The Video Pin

    If you’ve spent any amount of time on this blog (or my Instagram page), you already know that video is all the rage on Pinterest! In fact, with things like Reels, Stories, Lives and TikToc, video content is becoming king in the online space. 

    Which is why you absolutely need to be leveraging video pins to make money with affiliate sales on Pinterest!

    When the Pinterest algorithm updated at the beginning of 2020, with it came some changes as to how they prioritized content. We’ve talked before about the NEW vs. FRESH content, but along with that is video pins.

    If you’ve done any searching on Pinterest lately, you may have noticed that many times there is a video pin in the top line of your search results. That’s because Pinterest is trying to encourage the use of video pins, so when they are keyworded correctly and relevant to the search topic, you bet they’re going to be prioritized.

    Plus, Pinterest really likes it when you utilize their new features 🙂

    For bloggers who are promoting affiliate sales, this is the perfect pin type to increase traffic to your website and ultimately your affiliate products.

    For example, if you are a fashion blogger doing a video try-on on Instagram, repurpose that into a video pin! Or maybe you’re really good at Reels on Instagram. Perfectly primed for Pinterest. 

    If I want to create more of a design around a video, I like to use Canva. They already have some design templates for video pins that work great. Here’s an example of a video pin I created for a client in Canva:

    Pin Type 3: The Carousel Pin

    Very similar to the Instagram Carousel post is the Carousel Pin. Just like Instagram, the Carousel Pin is designed by using multiple images that the user can swipe through. However, unlike Instagram, Pinterest allows you to attach a NEW URL to EACH image. This is the key feature of Carousel pins!

    Let’s start with an example. 

    Let’s say you are a lifestyle blogger and with Thanksgiving right around the corner (true story at the writing of this post!), you want to feature your most popular Thanksgiving blog posts that are full of your favorite affiliate products and links (ex. Thanksgiving outfits, decor, recipes, etc.)

    Start by creating a pin on Pinterest. Drag and drop or upload the main picture you wish to feature. Add your Pin title, description, and the URL that this image should go to. TIP: don’t forget your keywords in the pin title and description!

    Next, select “Create Carousel” at the bottom of the image. You can do this for up to 5 images. Link this to the main URL that features your first image.

    4 pin types you NEED to use for affiliate sales on Pinterest

    For the second image, you want to highlight your Thanksgiving decor post. Follow the steps above, but when you get to where the URL goes, use the URL that links to your Thanksgiving decor post! 

    Does this again for all the Thanksgiving posts you want to include, making sure you update the URL and pin title/description each time.

    Again, similar to video pins, Pinterest is prioritizing use of one of their newer pin types. Check out the stats below from a recent carousel pin I created for one of my clients. The result was an increase in overall site traffic which then led to more affiliate sales.

    4 pin types you NEED to use for affiliate sales on Pinterest

    Pin Type 4: Shop the Look Pin

    Lastly, and probably one of the best pin types you can use for affiliate sales on Pinterest, is the Shop the Look Pin. 

    These are great for gift guides, round ups, clothing/outfits and more! It can be a little tricky as not ALL affiliate links work here (sorry, Amazon affiliates), but the majority of times, my clients’ affiliate links work for shopable pins.

    Similar to the Carousel Pin, you start a Shop the Look Pin by creating a new pin image on Pinterest.

    Once you upload the image you would like to use, on the left side of the image, you will see a small menu with a pencil, shopping tag and a trash can. Click on the shopping tag.

    4 pin types you NEED to use for affiliate sales on Pinterest

    After you click on the shopping tag, click the plus sign, then URL. Add your affiliate link and see if it’s applicable, click the image you’d like to use and wah-la. You’ve added your first product tag!

    Of course the benefit here for bloggers that also do affiliate marketing, is that users can essentially shop your image and go directly to your links straight from the Pinterest platform. This pin type makes affiliate sales on Pinterest simple and achievable.

     

    And there you have it. The 4 pin types you NEED to use for affiliate sales on Pinterest! I use a variety of all pin types for each of my clients to create a unique strategy based on their overall Pinterest goals. If you’re curious as to how to implement using alternate pin types into your Pinterest strategy, or just want an expert to do it for you, drop me a line and let me know! My affiliate clients LOVE my Ascent package for the traffic it drives to their website and affiliate products!

    NOTE: The 5th pin type, the story pin, was not addressed in this article due to the overall topic of increasing affiliate sales. The story pin is designed to give users a step by step process to follow and does not have an option to link outside of Pinterest. Since this article was about driving traffic to YOUR website and affiliate products, this pin type does not apply. If you’re interested in learning more about Story Pins, send me a message and let me know!

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  • How Influencers Can Get More Website Traffic

    If you’re an Instagram Influencer, naturally your area of expertise will be Instagram. But aside from that, you likely also have a website and blog that houses all of your content. You have a large Instagram following but the low traffic to your blog leaves you baffled. So how in the world do you get more website traffic?

    Pinterest!

    You’ve heard me say it before. Pinterest is a traffic generator. It’s a visual search engine that is designed to get people off Pinterest and to your site. So let’s chat about the different ways to do this.

    Keyword Research

    If you’ve spent some time on my blog, you know how much I stress the importance of keyword research and SEO optimization. There’s a reason that this is the first thing I do when I start working with a new Pinterest Management client. Because, if you want to be found in search results, it’s imperative that your account is optimized with the keywords that your audience is searching for. 

    When a user looks for inspiration on Pinterest, they enter a set of words into the search bar. These are the keywords. And you can actually do your keyword research right on Pinterest! 

    Head to the Pinterest search bar and type in the topics you typically write about. Similar to Google, Pinterest will autofill popular searched terms related to that keyword. These are generally listed in order of popularity. Make a list of the top terms for use in your blog posts as well as on your Pinterest page. 

    Using these keywords on your website, in your blog post and across your Pinterest profile will help your content rank higher on Pinterest. The higher the ranking, the more opportunity it has to be seen and clicked on, driving the blog traffic we desire!

    Optimize your Account – Pinterest SEO

    Now that you’ve done your keyword research, you’re ready to optimize your profile and do some Pinterest SEO. 

    If you’re not optimized, it will be much harder to be “found”.

    This applies to all areas of your profile, specifically your boards. For instance, if you write about women’s fashion, your profile shouldn’t be filled with recipe boards. You want to make sure have boards that you that you can pin your content to. If you don’t write about cooking, there’s very little chance you will be pinning your own content to this board. You would then be curating other pinners content. This is ok in small doses, but you want to focus on pinning your own content as much as possible.

    This is where we go back to that keyword master list and use those across your profile. You want to optimize your SEO in the following places:

    • Profile title
    • Profile description
    • Board title 
    • Board description (don’t forget the board description!)
    • Pin titles 
    • Pin descriptions 

    BONUS: Use these keywords on your website, blog posts and page url for an even higher ranking

    When you optimize the use of keywords across all of these areas, you increase your ranking potential which increases your chance of showing up in user searches. 

    Create New and Fresh Images

    I’ve talked about the 2020 Pinterest algorithm updates previously, but it’s important to repeat again! Pinterest wants NEW and FRESH images. 

    • New = Brand new URL (content) + brand new image never before shared to Pinterest
    • Fresh = Old URL (content that has been shared to Pinterest) + brand new image

    The first priority and higher ranking will go to the NEW pins while the second priority will be with FRESH pins. 

    As an influencer, you’re already set up for success here! You have the advantage of having many images at your finger tips to use and implement as FRESH and NEW. 

    So use those images wisely!

    Vary your Pin Types

    As an Influencer with a lot of content, you NEED to be using the different pin types to your advantage! For instance, why not take your Instagram Story videos and turn them into a video pin?! 

    Take your affiliate products and make a Shop the Look pin with links directly to your products! 

    Use these interchangeably for even greater distribution.

    Now, let’s get creative! 

    As an Instagram Influencer, you have the added benefit of having a lot of images at your finger tips. Remember the NEW and FRESH. You’ve got that covered here. But how can we use those for different pin types?

    Say you’re promoting a new travel post. You can include multiple images in a carousel pin that each link to the travel post. 

    Or maybe you’re promoting holiday gift guides. Try creating a Shop the Pin by adding your affiliate links for the gift guide image right on Pinterest. It’s a win win!

    Analytics

    I love the numbers! You can’t forget about the analytics because when read correctly, they can tell you exactly what you should do next!

    Here’s an example for you. I have an Influencer client that creates a lot of Holiday fashion content. ANd here in 2020, holiday related searches started on Pinterest IN APRIL. Earlier than ever before (thank you COVID). So when I saw that this particular outfit post was getting a lot of clicks, she updated it, I pinned it and BAM. The clicks increased even more. 

    In fact, because of all the repins and saves, this one post ranked in the top 8 of her top 10 posts for the month! (i.e. top in terms of link clicks).

    If you are working through these steps to increase your website traffic, I’d LOVE to hear from you. Where are you stuck? What’s working? What’s not working? 

    And, if you’d rather not do this on your own, drop me a line and let me know! I’d love to help you meet your website traffic goals with Pinterest!

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  • 5 Ways to Use Pinterest for Your Blog

    5 Ways to use Pinterest for your blog

    5 Ways to Use Pinterest for Your Blog

    So you’ve started your blog, and your hope is to eventually make money from it and turn it into a thriving online business. You’ve heard that Pinterest is all the rage, but you’re not sure how to use Pinterest for your blog. Sound familiar?

    Pinterest is a search engine and visual traffic generator. It is DESIGNED to get people off the Pinterest platform and to your specific piece of content.

    Today I’m going to share my top tips on how to use Pinterest for your blog but before we get started, there are a few things you need to ensure are set up properly in order for your account to prosper.

    This article may contain affiliate links, which means if you make a purchase through the link, I may get a small percentage at no additional charge to you.

    Account Set up Checklist – Pinterest for your blog

    Before you start promoting your blog on Pinterest, you need to ensure that your account is set up properly. Below is a quick start checklist to follow:

    1. Create a Business account – A Pinterest business account is important because it will give you access to analytics. Pinterest Analytics will show you how many people are seeing your content and also the number of people clicking through to your site
    2. Claim your website – When you claim your website on Pinterest, you will get a little check next to the URL on your profile. This lends more credibility to your site and let’s visitors know you’re legit!
    3. Enable Rich Pins – Visit the Pinterest Developerssite to learn more about Rich pins and then learn how you can validate them by adding metadata to your website
    4. Add details and create your profile page – Focus on the following areas: add profile photo, add profile name/title (your name or your blog name), add keyword rich profile description, add boards related to your niche (don’t forget the board description!)
    5. Optimize your profile with keywords – You want to do some SEO and keyword research here. For example, if you blog about home decor, you will want to use keywords related to what you are writing about and what people may be searching for, i.e. modern home decor, modern couches, modern style, etc.

    Once you have your account set up an optimized, you’re ready to use Pinterest for your blog! Let’s dive in to some tips on how to use Pinterest as a blogger.

    Create Multiple pin images that lead to a single post

    Pinterest loves NEW and FRESH images. This means when you use Pinterest for your blog, a new or fresh image should lead to 1) a new blog post never shared to Pinterest before or 2) a blog post that has been shared to Pinterest before but with a new image.

    For each blog post, try creating 5-10 pin images to increase your reach across the platform. Then, each month, check your analytics for your top performing articles and then create 2-3 more images for those.

    The more fresh new pins you have, the greater the distribution across Pinterest.

    • New pin = new URL + new image
    • Fresh pin = URL that has been shared before + new image

    PRO TIP: Create 10-20 pin templates in bulk (I love using Canva!) to make pin design quick and easy.

    Break Down Your Blog Post

    If your article is titled, “5 Ways to use Pinterest for your Blog”,  then you can create pins for that post that are titled with each tip.

    For example, if tip one is “Create Multiple pin images that lead to a single post”, then you can create a pin image with this specific title, then create 4 more for the additional tips.

    And if you want to get EXTRA saucy, you can create MULTIPLE pin images for each tip!

    Direct Traffic to your freebies, content upgrades

    If you are a blogger who is growing an email list, then this one’s for you!

    From Pinterest you want to direct your traffic to your juiciest blog posts that promote your free offer or content upgrade. The blog post should provide TONS of value, making your reader want to provide their email address for the freebie or upgrade that provides even MORE value.

    Generally, you would use an opt in form on these pages. I like to include mine in several different areas throughout the post. You can even create a “pop-up” type of opt in form for that page.

    Some content upgrade ideas include:

    • Checklist
    • Cheat sheets
    • Quick start guide

    Use Different Types of Pins

    Try creating a variation of pin types to get more eyes on your blog posts. The 5 different pin types are as follows (and I’ve included a link to each!):

    Bonus!!!

    Use Group boards and/or Tailwind

    To gain more traction on your account, try sharing your posts to relevant Pinterest Group boards and if you use Tailwind to schedule your pins, try Tailwind Tribes as well.

    Both group boards and tribes are niche specific places with multiple collaborators, sharing their similar content with other members.

    Using group boards and Tailwind Tribes can extend your reach even further and is a no brainer when you’re just starting out. When you create high quality pins with the right keywords for your audience, there is a higher likelihood that they will be seen and shared across the Pinterest platform. More impressions means more opportunity for clicks which is the main metric we’re after.

    As you can see, there’s are so many ways to use Pinterest as a blogger….which is another reason why I love this platform so much. There’s always variety and by understanding and knowing your audience, you’ll be able to determine which way works best for you!

    If you’re ready to monetize your blog through Pinterest, but are still on the fence on whether or not to hire someone, check out my article, 6 reasons to hire a Pitnerest manager, to see if you’re ready! If you ARE ready to get started, drop me a line and let me know!

    Are you ready to grow your email list and increase sales by implementing a sales funnel? Or maybe you already have a sales funnel in place, but struggle getting traffic to your website and generating leads into the top? If you answered yes, then The Pinterest Sales Funnel Roadmap is something you need right now! In this roadmap you’ll learn what a sales funnel is and why it’s important, the process of creating one, how to optimize your Pinterest for success plus tips for your landing pages, welcome sequence and how to pitch your offer so that it converts! Download your Pinterest Sales Funnel Roadmap and get started making sales from Pinterest today!

    Download your free Pinterest sales funnel Roadmap

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