Your website traffic coming from Pinterest is a cold audience. More often than not, they don’t know you or haven’t interacted with your content before. And these days, more than ever, we have a very small window of time, in order to convert them to raving fans and get them on our email list.
I talk to a lot of business owners who get loads of website traffic from Pinterest each month, yet their list still isn’t growing. They’re not able to convert that reader into an email subscriber and in turn, grow their email list. Very common.
So in this post, I’m sharing 4 reasons why you’re not converting website traffic from Pinterest AND what to do about it. Let’s do it!
Your Website User Experience
You only get one first impression! Besides your pin image, your website is the first place your Pinterest audience will interact with you.
Is it optimized??
Do you have large images that are slow to load? Do you have a pop every time someone scrolls 10 lines? Do your page titles match the pin title, meaning are you sending people from Pinterest to exactly what they’re looking for?
All of these things affect the user experience. We’ve all landed on those websites that have 100 pop ups or pages that have nothing to do with the topic we thought we were clicking to read about. These are ways to lose readers FAST.
While it’s important for your opt-in forms and freebies to be visible at all points on your website, they should not deter from the user’s experience. One pop up with your opt-in may be OK, but they should not overwhelm your visitor. Instead of multiple pop ups, add opt-in forms to your headers, footers, the sidebar on your blog and all applicable blog posts.
Additionally, your website should be quick to load and the content on the page should match the pin image from which you are directing them on Pinterest. No one likes to click on a vegan brownie recipe only to find a chicken casserole!
Not Enough Value
Another reason you may not be converting your website traffic from Pinterest is that you aren’t providing enough value. You aren’t giving enough information to earn their trust in order for them to take the next step of handing over their email address.
I know there is a fine line here. You don’t want to give it all away for free, but you need to give just enough information where they finish reading and want more. You want them to think that, if you’re giving this much away for free in a blog post, this opt-in must be worth it!
By giving loads of value, you’re also benefiting from earning their trust. The more they trust you and your content, the more willing they will be to sign up and subscribe to your email list.
Your Opt-In Form Isn’t Visible Enough
Going back to the pop-ups. We don’t want to inundate the user with our opt-in form, however it should be visible throughout the page you’re sending traffic too. Essentially, you want to make it simple and easy for them to sign up.
I like to include my opt-in form a few times throughout the article, but not so many times that it’s overwhelming. By offering it, say, in the middle and at the end of the article, your freebie is more visible and it gives the reader more opportunity to opt-in.
Not Enough Info On Your Landing Page
This is a common mistake I see from many business owners. They spend hours and days creating the perfect freebie to grow their email list, but use a basic landing page for their Pinterest traffic.
Back to the beginning! Your Pinterest audience is a cold audience. If they land on a basic landing page that has say, the title and a quick blurb of your freebie, chances are, they’re going to click away and never look back.
You should treat your landing page more like a sales page. The more information you provide on that landing page about your freebie, the more likely you will convert that website traffic into email subscribers!
Your landing page should indicate the following:
- Who it’s for
- What they’re going to get
- What’s included
- Why they need it
- What the result is
And in going back to the trust factor, the information on this page should be exactly what you said they would get on the original pin. By doing so, you are increasing the trust factor, and increasing the likelihood that they will convert into an email subscriber.
The Pinterest Sales Funnel – Convert Your Website Traffic
Speaking of converting website traffic from Pinterest into email subscribers, you may be wondering, OK great! But now what. Once you master the areas in this post, your next step is to turn those email subscribers into actual buying customers! We do this by connecting that website traffic from Pinterest to a sales funnel. And that’s exactly what I show you how to do in The Pinterest Sales Funnel Road map!
In this roadmap, you will learn:
- What a sales funnel is and more importantly, what a Pinterest sales funnel is
- Why a sales funnel is important for your business
- What the process of creating a sales funnel actually looks like overall
- The key things you need to focus on, on Pinterest, to get traffic to the beginning of the funnel
- What your landing page should include
- Tips for your email welcome sequence
- How to pitch your offer so that it converts
The key to making money from Pinterest, is to connect that traffic to an actual funnel that thinks about your customer. And that’s what I’m going to teach you inside this guide.