Updated Aug. 2023
If you’ve landed on this blog post, chances are you’re looking into how to become a Pinterest VA or Pinterest Manager. But if you’re anything like me when I started out, you’re not quite sure what services to offer. Narrowing down your Pinterest management services can be tough when you’re first starting out but don’t let it paralyze you. The beauty of owning your own business is that YOU GET TO CHOOSE! You don’t have to offer something that you don’t like to do….and there are SO many aspects to Pinterest marketing, that you can do it all OR you can do what I do and focus in on the service that brings in the most profit💰 (P.S. You can learn more about how I became a Pinterest Manager Here!).
In this post, I’m going to share 6 in-demand services you can offer PLUS my FAVORITE in-demand service that takes the least amount of time but brings in the most money. Yes, please.
Now, let’s dive into those services!
Pinterest Management Service #1: Pinterest Account Set-up
If you’re just starting out, Pinterest account set-up is a great first service to offer. It gives you a chance to put your training into action by starting with an account from scratch.
With this service, you’ll be responsible for creating a Pinterest Business account (or converting a personal account), claiming your client’s website, applying for Rich pins and then optimizing the account for success.
When I talk about optimizing the account, I’m referring to the following:
- Extensive keyword research for your client’s niche
- Profile title and bio creation with use of keywords
- Board creation for your client’s niche specific content – don’t forget board descriptions with your keywords here!
- Filling each board with at least 10 pins, both your clients and curated niche content
Without account optimization through your SEO and keyword research, the account will not perform as well. This is one of the most important steps in Pinterest account management.
Pinterest Management Service #2: Pinterest Monthly Management (Organic)
Organic Pinterest monthly management is where I got started. This service allows you to really understand your client’s niche and/or products and then help them strategize in order to meet their overall goals. Through Pinterest monthly management, you will be responsible for all the things:
- Monthly pin scheduling
- Account optimization
- Pin design
- SEO and keyword research
- Description writing
- Monthly reporting
- Overall Pinterest strategy
This is just the tip of the iceberg! The beauty of monthly management is that you can tailor your packages to include what you love doing best. Or even update them to match your potential client’s needs.
Pinterest Management Service #3: Pin Creation
If you have an eye for design, then pin creation could be right up your alley! This can be offered along with a full management package or as a one off service. A lot of business owners like to have bulk pin images on hand for each blog post.
To meet this need you can offer packages of 10, 20, 30, etc., for owners to choose. You can offer template creation or create pins in a previously designed template.
Pinterest Service #4: Pinterest Account Audit
A Pinterest account audit is a full account review. This is a service for Pinterest Managers with a little more experience. You’ll want to be able to review every aspect of the clients account and provide a detailed report on where they can improve. You can perform the actual audit yourself as well, just be sure to charge for your time here!
The audit will review areas like profile description, pin design, board titles and descriptions and the use of their niche specific keywords throughout their account. I also like to review their analytics to see what’s working and what’s not and provide them with a few insights on what may be working for their competition. You’ll also want to analyze any group boards and recommend leaving those that are performing poorly.
Some of the most common issues you may find through an account audit are:
- Incomplete business account set up
- Improper SEO or keywords in board titles, descriptions
- Improper SEO or keywords in pin titles, descriptions
- Not enough boards
- Too many boards
- “Off brand” boards
Most importantly, when agreeing to a Pinterest account audit, be sure to place parameters on the work you’ll be doing. You don’t want to agree to updating all the boards and then find out the client has over 100 boards to review!
Pinterest Service #5: Keyword/SEO Optimization
The foundation of success on Pinterest starts with SEO and keyword research. Just like you can’t build a house successfully without first building the foundation, the same is true with Pinterest SEO. Lack optimization one of the top reasons many accounts are underperforming.
This is another Pinterest management service that can be offered in a monthly package (I offer it in high end packages only) or as a stand alone service. There are business owners who prefer the DIY lifestyle of managing their own monthly schedule, but may not have the time or resources to properly optimize their account.
When offering a Keyword/SEO optimization service, you’ll first want to start with detailed research of the client’s niche specific keywords. I like to make a list for each blog post they want to focus on. After that, go through and update the following areas with SEO:
- Profile name and description
- Board titles
- Board descriptions
- Review pin titles/descriptions and provide suggestions for future pins
You’d be surprised at the impact just a few SEO tweaks can make on an account. I had one client who went from 200 to over 2,000 outbound clicks just one month after we optimized her account!
Pinterest Service #6: Pinterest Ads Management – My Favorite!
Pinterest ads management is my FAVORITE service to offer as a Pinterest manager. Last year, I took a good hard look at what was bringing in the most profit inside my business vs. what was weighing me down.
Hands down, Pinterest Ads Management won out over every other service I offered. Want to know why?
Online advertising is a highly sought after discipline. Which means those who master this craft, can charge a premium for their services. And specifically with Pinterest, because of the way the ads algorithm works, it takes less time to manage ads than organic management (on Pinterest).
More money + Less time = More profit
More money on the bank + less time at your computer = more time to do all the things you love.
Focusing solely on Pinterest Ads clients allowed me to take 45 days of vacation last year!
Additionally, Pinterest Ads are an untapped market for A LOT of industries. While the cost of Meta Ads continues to increase, business owners are looking for ways to diversify their ad spend and get better results. If I had a penny for every time a client said they were shifting dollars to Pinterest because they were over Facebook…🤯
I’m so passionate about what offering this service has allowed for my family that I created a guide to help you do the same!