If you know anything about Pinterest, you know that it is a search and discovery platform, which means whether you like it or not. Keywords matter on Pinterest, but if the thought of SEO makes you wanna crawl back into that cozy bed, then this post is for you! Today I’m gonna show you three easy ways that you can do your keyword research fast and easy!

3 Easy Ways to do Pinterest Keyword Research

Wanna watch and learn? Click here or below for the full video!

Now, as I mentioned above, Pinterest is a search and discovery platform. Think of it as if Google and Instagram had a baby, a visual search destination.

But because it’s a search engine and SEO matters, people get hung up on the SEO and the keywords. 

But the truth is, in reality, doing keyword research is really easy, especially since you can do it right on the Pinterest platform. So let’s jump into the three ways that you can do keyword research on Pinterest fast.

Pinterest Keywords: The Pinterest Search Bar

The first way you can do your keyword research on Pinterest is by using the Pinterest search bar. Head to the search bar on your Pinterest home feed, type in a topic you wish to do keyword research for, then see what works auto-fill in the drop down. These are keywords for your topic!

For a more detailed demonstration, check out the full video above!

Pinterest Keywords: The Pinterest Ribbons Bar

The second way that you can do your keyword research on Pinterest is by using the Pinterest ribbons bar. 

Once again, start on the Pinterest home feed, type in a topic you wish to do keyword research for, then hit enter. Directly below the search bar, you will see “buttons” with additional words listed. These are keywords that are associated with the original topic you searched for. 

And yes, they are ranked in order of search volume. Even better! Review all keywords listed here to see if they are relevant to your topic or product at hand.

Pinterest Keywords: Related Search Buttons

And lastly, the third way that you can do keyword research on Pinterest is by using the related search buttons. Have you ever typed something into the search bar on Pinterest and scrolled through your options? And when you get halfway down the screen, you see ribbons or related searches to what you’re already searching for, and they’re kind of like buttons.

These are even more keywords that may be relevant to your original topic. What you find under the related searches are often other search phrases that are searched within your original topic or category.

For example, if you search “wedding dresses”, then scroll down to find related searches, you may find phrases like “best wedding dresses”, “elegant wedding dresses”, etc.

Top 3 EASY ways to do Keyword Research on Pinterest!

These are the top three ways that I do keyword research on Pinterest to find the right keywords. Now remember, start with your topic first and use one, or maybe use all three of these different formats, and I promise you will find the right keywords to target for your content or your products.

Again, to see a full walk-through of what each of these processes look like on Pinterest, check out the video above. Be sure to hit the subscribe button and never miss out on our little Pinterest party!

Happy pinning!

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We are ALL strapped for time these days. And it seems we’re constantly berated with ads or promos for anything under the sun that could save us time or make us more efficient (trust, I’ve probably tried them all!) But when it comes to marketing your business, some may need a Pinterest hack in order to save time yet be as efficient as possible.

In today’s post, I’m sharing my top time-saving Pinterest hack to help you shave off a few minutes when it comes to your Pinterest marketing efforts

Top Time Saving Pinterest Hack

PIN TEMPLATES! This may not seem like rocket science but you wouldn’t believe how many client’s I work with that have never used pin templates in their Pinterest marketing. 

When you have a set of pin templates already created in Canva (or any other design program you may use), the overall design process becomes much easier and much faster to complete.

In fact, this time saving Pinterest hack doesn’t just save you time, it ultimately allows you to batch create pins for your content or products.

Let’s look at a few examples or a possible workflow with pin templates.

• Design 5 pins for Content A
• Pick 5 pin templates from your template set
• Add photos to all 5 pins
• Add text to all 5 pins
• Adjust any text or alignment to all 5 pins
• Download pins

I have a whole module dedicated to how you can do pin design this way in my program, Pinterest Plan on a Page! Plus, I teach you how to create 5 pins in just 5 minutes!

See below for a quick video sneak peak from the pin design module!

Now, Pinterest Plan on a Page doesn’t just teach you how to save time with pin design. It shows you how to implement an entire Pinterest marketing plan and process without wasting hours upon hours each month! 

Learn more by clicking the image below!

OK, now you know my biggest time saving Pinterest hack! Do you have one that’s different? If so, drop me a line or share yours below!

Because we all need a few more minutes in the day 🙂

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If you’ve spent any time around my website or this blog, you know that one of my core beliefs is that marketing your business as an online entrepreneur shouldn’t be an uphill battle. Which is exactly one of the reasons why I started specializing in Pinterest marketing to begin with! In a line-up of platforms, Pinterest just stands out to me. 

Why? 

Well, mainly because of the evergreen factor. A post on IG or FB may receive engagement for up to 48 hours but you’re content on Pinterest lives on FOREVER. Plus, Pinterest is a search and discover, traffic driving platform. If you’re goal is to get people to your website to sell them something, Pinterest makes far more sense IMO.

But I get it. There are SO many platforms out there. And if you’re still a solo-preneur, it’s impossible to be everywhere at once (if you’ve somehow figured this out, please let me know!). 

Which is why I aim to make Pinterest Marketing EASY. It doesn’t NOT have to be hard or take you 2 hours everyday, all month just to get visible. 

Keep reading for my top 3 tips for making Pinterest Marketing EASY.

Upfront Planning

We’ve all heard about batching when it comes to content creation, right? Do all your writing, then your editing, then your image creation, etc. Batching similar tasks together rather than jumping from step to step will ultimately save you time in the future. Also, batching in general will save you time as you won’t be wasting precious minutes everyday trying to post on the fly!

When it comes to Pinterest, I also like to batch. But before we get to that, there’s the pre-work. The pre-work is what will save you loads of time when it comes to your Pinterest marketing plan and the pre-work I’m talking about is:

• Keyword research
• Pre-writing your pin titles
• Pre-writing your pin descriptions

Having this work done and saved in a master template will save you HOURS in future pinning. This way, you won’t be trying to think of a clever pin description every time you sit down to upload your pins!

BONUS:

I just launched a program called Pinterest Plan on a Page where I show you the exact steps that go into the pre-work phase, plus how to do things like keyword research, keyword organization and ultimately content organization. We created an actual “Plan on a Page” for your monthly Pinterest marketing tasks. You can learn more about it by clicking the image below!!

Processes

I’m an ESFJ and Enneagram 3. If you know anything about these personality types, then you know they indicate that I love a good process or system (and they’re 100% correct). I have a process and system for everything in my business.

And the same needs to be true when it comes to your Pinterest marketing. Creating images and pinning when you have time, won’t do much for your overall success. Pinterest likes consistency.

The more consistent you are, the more the algorithm will recognize you, the more they will show your content. The more they show your content, the more people can engage which means they show your content even more – see how that works?

But in order to be consistent you need a process to help you do so. I’ve built mine out in Asana but you will need to determine things like:

• When will I review analytics from the previous month?
• When will I decide what content/products to focus on/pin design each month?
• When will I do pin design and how many will I do at a time?
• When will I schedule/post my pins?

Determining these aspects and adding them to your calendar will help you create your overall process that can be repeated each month.

Pin Templates

This is probably my top time saving hack, so essentially, I’m saving the best for last:)

In order to make your Pinterest marketing easy, you MUST have pin templates created for your business! Having templates already created makes batching your pin design a quick and easy task rather than an overall time suck.

I am not a graphic designer, nor do I play one on TV 🙂 So sitting down with Canva open to a blank canvas is not my idea of fun. But what I do for my clients’ businesses, as well as my own, is take the time at the very beginning, to design 10-20 templates that I can use each month, varying the image and text (and in some cases, the color) to create my monthly pin designs. 

Does it take me a bit to design the original templates, sure. But once they’re done, it’s off to the races.

QUICK NOTE:

As a bonus in my Pinterest Plan on a Page program, I give you access to 15 free standard pin templates, a whole section on how to make them your own with your personal branding PLUS a video training on how to design 5 pins in 5 minutes! Click here to access >> > Pinterest Plan on a Page

I hope this quick post has shown you 3 quick ways that you can make your Pinterest marketing easy! I break down each of these 3 tactics inside of Pinterest Plan on a Page and also give you the step-by-step breakdown for how to accomplish each one. Plus, of course, you get the actual Plan on a Page – what you need to do each month to keep the process going and see success on Pinterest. 

Check out the full details here, or message me to learn more!

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Have you heard of Pinterest Idea Pins?

If you’ve spent any time marketing your business on Pinterest, chances are you’ve heard about Idea Pins.

But if you’re newish, you may be wondering exactly what they are (or what they are not!). 

Are they like Instagram Stories? Can they drive traffic to my website? How do they grow my business?

Let’s dive into all of that!

What are Pinterest Idea Pins?

Straight from Pinterest, “Idea Pins are an evolution of Story Pins, with a fresh name to better match the uniqueness of a product that empowers creators to share long-lasting ideas and not ephemeral stories.”

Essentially, Idea pins are multi-page video and/or static pin images, designed to teach or tell a story. 

You can make Idea Pins right on Pinterest, either on the web platform or via the Pinterest app. As of the writing of this post, you have more creative options if you create your Idea Pins directly from the app. More on that later.

Pinterest wants you to use Idea Pins to build an engaged community inside the platform. And what’s best of all, is that Pinterest Idea Pins don’t disappear after 24 hours like stories on other platforms. They last forever which means long term engagement, reach and growth.

What you CAN’T do, is provide a link to your website via Idea Pins. And this is on purpose. They want to keep the user engaged on the platform.

The point is to inspire the pinner right on Pinterest. Teach them and inspire them to take action.

What are the features of Pinterest Idea Pins?

Idea Pin creation now includes:

• Video recording and editing for up to 20 pages of content
• Voice over recording so creators can add their own personal voice
• Music selection by Epidemic Sound
• Ghost mode transition tools (perfect for those before-and-afters!)
• Detail pages for instructions or ingredients
• Interactive elements like people tagging and stickers
• Product tagging via a link sticker (this includes affiliate product links)
• Paid promotion product tagging
• Multi-draft save so Creators can publish more ideas
• Export options to share content beyond Pinterest
• Topic tagging, a publishing feature that helps connect content to relevant interests
• The Creator Code – our content policy designed to keep Pinterest a positive and inspiring place

In addition to these features, you can also:

• Split video into multiple pages
• Add continues music 
• All “Takes” on your Idea Pins. This allows other pinners to submit their “take” on your Idea.
• Virtual try-on

How to create Pinterest Idea Pins

Currently, there are 2 ways to create Pinterest Idea Pins: via the Pinterest website or on the Pinterest app.

As a Pinterest Manager, I love the workflow (read, I’m used to the workflow!) of creating pin images (static or video) in Canva, downloading and then uploading to Pinterest via the website. Until the recent updates, this is how I have been creating my Idea Pins. 

Now that the Pinterest app has more features, like music and product tagging, via the app, I have switched gears. I am still creating most videos and images in Canva, but now I need to get those images to my phone in order to access the bonus features.

To create Idea Pins via the app:

Open the app and click the plus sign in the middle of the bottom tool bar

Select Idea Pin

Click the square in the bottom left corner to open and select your videos/images.

Once you select your video or image, use the tools at the bottom of the screen to add text, music, voice over audio, stickers and filters.

For a quick video tutorial on how to do this from your phone (and tag products), check out this Idea Pin!

Why should I use Idea Pins on Pinterest?

This, my friend, is the million dollar question! I am hearing this a lot from my community. New features can cause initial confusion and uncertainty. Plus, what if we go all in and they disappear? Then what?

What I can tell you about Idea Pins, is that they are here to stay for the foreseeable future. Pinterest has invested upwards of $20M in Idea Pins so I think it’s safe to say they aren’t going anywhere.

Plus, from my experience on my client’s accounts, they really are working to drive reach and engagement! 

Here are a few reasons you should start using Pinterest Idea Pins:

• REACH: Idea Pins are the current pin type winner when it comes to overall reach. They are seeing more impressions than other pin types and driving far more engagement.
• GROWTH: Idea Pins do not disappear after 24 hours which means your reach only compounds and continues to grow over time.
• PRODUCT TAGGING: You can now add link stickers to your Idea pins, linking everything from products on your site to affiliate links (including Amazon affiliates!).
• TAKES: Other pinners can share their “take” on your idea, driving more engagement on your content.
• SAVES: Unlike other social stories, pinners can save your Idea Pin and come back to it over and over. Research has show that Idea Pins are getting 41x more saves when compared to the static pin image
• WEBSITE TRAFFIC: At the end of each Idea Pin, users are given an option to visit your profile. Even though these Idea Pins are not clickable, research has shown that because of their reach, they are driving profile visits which are in turn leading to website clicks. Make sure your website is listed on your profile!

Final Thoughts

Are Pinterest Idea Pins easy to create? Not always. Are they clickable? Sadly, no. But are they driving growth on the client accounts I manage? Absolutely. 

Just like Instagram is rewarding users in the algorithm for using Reels, Pinterest is doing the same with early adopters of Idea Pins. So, if you have a business account that you’re aiming to grow, give these new pins a go and see what happens! And you never know, your reach just may explode!

As always, drop me a line if you have any questions!

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