If you’re reading this, I’m guessing you’ve at least dabbled in using Pinterest for your business. But maybe you fell off because you either didn’t have the right system or you weren’t seeing the ROI in order to justify it. But did  you know that these 2 things go hand in hand? Consistency and results? 

In this post,  we’re going to cover tips for staying consistent with your Pinterest strategy + why it’s so important that we’re consistent which just might have something to do with your results 🙂

3 Tips for Staying Consistent on Pinterest

Wanna watch and learn? Click here or below for the full video!

My guess is that a lot of you have at least dabbled in Pinterest but likely called it quits for any number of reasons but usually it boils down to systems and results.

For example, you log on to canva, try to create a pin for your latest product only to stare at your screen for hours. 

Or, maybe you got past the pin design and are ready to schedule your pin, but then have no idea what to write when it comes to your pin title or pin description. So you go searching for keywords to use because you heard that might help and BAM- You just wasted 30 minutes trying to schedule one pin image. All because you don’t really have a process when it comes to Pinterest

Or, what I hear most often is that you just weren’t seeing the results to keep going. The ROI was low so after a few weeks, maybe a month you throw in the towel.

And this, my friends, is exactly what NOT to do.

Pinterest Consistency

Don’t stop after a month! Why? Because at that point, you’re just getting going. The algorithm is learning about who you are and who should be delivering your content. Pinterest does not like the starting and the stopping. Pinterest likes consistency. 

And remember, consistency for you right now, doesn’t have to be pinning 10 brand new pins every single day. Maybe it’s just 1 pin per day – that is 100% OK! Whatever it is, just stay consistent. 

The important thing is that you’re doing the damn thing! Start where you can and stay consistent with it.

How to Stay Consistent on Pinterest

So, how do you do that? How to stay consistent without spending hours upon hours designing, and writing, and researching and scheduling?

And that brings me to our tips for today. There are 3 very specific things you can do that will help you stay consistent, no matter how many times per day, per week or per month you can pin.

1. Do your pre-work up front.

So what is this pre-work? Doing things like keyword research, writing pin titles and descriptions, and creating pin templates that already include your branding and logos will help you save HOURS every single month. 

When you know your keywords, you’re not wasting time researching them when it’s time to write a pin description. And when you’ve already pre-written your pin descriptions, you’re not losing time when you’re ready to schedule your pins. 

The same applies when it comes to designing your pins – when you have templates already designed with your branding, it simply becomes a matter of updating text and adding images. You’re no longer staring at that blank canva project, wondering where to start!

In the post, My Pinterest Time Hack Method, I share with you exactly how to do this pre-work plus how it all comes together to create a Pinterest system or plan that saves you loads of time each month.

2. Use a Project Management Tool

My second tip for staying consistent with Pinterest marketing is to start using a project management tool, like Asana or Trello, and create a Pinterest project with the tasks that you need to complete weekly or monthly. 

I use Asana in my business and have projects for every single one of my clients inside my Pinterest marketing agency. I also have projects for my business projects and marketing and even family projects. Literally I tell my husband, if it’s not in Asana, it’s probably not getting done.

3. Add Your Tasks to your Calendar

And lastly, my final tip for helping you stay consistent? Adding these tasks to your calendar! 

Now if you don’t want to use Asana or another project management tool, you can certainly just add these tasks to a Google calendar and make them repeat monthly or bi-weekly maybe. 

And if you do use Asana, be sure to assign a date to each task and determine whether it should happen weekly, monthly, quarterly, etc. 

That’s it! We covered the importance of staying consistent on Pinterest, no matter if that’s 1 pin a week or 10 pins a day, plus 3 tips you can implement this week that will help you do just that. 

Because being consistent = results!

And if you are keen to learn exactly how you can create a Pinterest plan, one that actually saves you time in your business, check out my mini-course, Pinterest Plan on a Page that will help you step-by-step create a plan that works for you!

Until next time, happy pinning!

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If there’s one thing I love, it’s efficiency! If there’s a way to save time on something, I’ll find it. And I’m not talking about cutting corners here – I’m talking actual time-saving efficiency and effectiveness. And if you’re a business owner like me, I’m sure you’d also like to get some hours back in your day.  And that’s what I want to talk about today – how to save time on Pinterest with my #1 Pinterest time saver.

#1 Pinterest Marketing Time Saver

Wanna watch and learn? Click here or below for the full video!

Have you ever gone to schedule a pin, but had to stop because you needed to first write your pin title and description? 

And then, before you could do that, you remembered about the whole Pinterest SEO and keywords thing, so you had to go look up keywords for what your pin was about??!

It’s a viscous cycle. One that causes some of us to throw in the towel. It’s also a cycle that will keep repeating if you don’t do what I’m about to share today.

So what is my #1 Pinterest time saver?

Having a content or product aggregation sheet.

A content or product aggregation sheet is a spreadsheet where you keep the following:

• URL’s to ALL of your content or products
• Pin Titles for each URL
• Pin Descriptions for each URL

And if you’ve followed my Time Hack Method from a previous post, you will have already done keyword research for your content and products which means, you are able to pre-write pin titles and descriptions for each of the URL’s you’ve added into the spreadsheet.

Batch writing titles and descriptions for the content or products you plan to post on Pinterest is a HUGE time savings in your overall strategy and plan. 

Having all of this information at your fingertips when it comes time to schedule those pins means it’s really just a matter of copy and paste rather than spinning your wheels trying to write something new each time.

How to save time with Pinterest Marketing

When I first started out as a Pinterest manager, I had zero processes like this. I remember working weekends scheduling out client pins, and then for every pin I wanted to schedule, I would stop to do keyword research, and then write a pin description on the spot. On average it was probably taking me 10-15 minutes to schedule ONE image. 

By creating and using a content aggregation sheet, you can do it in a matter of seconds.

This time saver is just a small snipit of my overall time saving process which includes keyword research, this content aggregation sheet and pin design. 

If you want to see how all of the pieces of the puzzle come together to save you hours each month, then check out Pinterest Plan on a Page. This mini-course walks you through, step-by-step, this content sheet process, plus how to do your keyword research, pin design and more for your Pinterest marketing strategy.

This is the exact process I use to manage a full load of agency clients inside my business. And now, you can use it too to get the same results!

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Did you know there are nearly 200 million searches happening on Pinterest, every single day?! And that we, as business owners, have a Pinterest tool available to use to leverage these searches as they relate to our business?

IT’S TRUE!

So in this post, I want to share with you the ONE Pinterest tool that you need to be using in your Pinterest marketing strategy. The tool that will help you leverage the searches happening on Pinterest.

The SECRET Pinterest Tool you Need to be Using to Grow

Wanna watch and learn? Click here or below for the full video!

If you’re anything like me, I’m sure you’d like to take advantage of all those daily searches and get more traffic to your business! I know I’m here for it! 

And the thing is, Pinterest has given us a tool to help us leverage these daily searches which will help us do things like plan our content or marketing promotions for things like Black Friday or the holidays. Know what it is?

What is the Pinterest Trends Tool?

It’s the Pinterest Trends tool!

The Pinterest Trends tool displays a historic view of the top search terms across different regions and countries. You can use it to learn when people start searching for various keywords, to find out what content is popular on Pinterest, and see what’s trending specifically among your audience.

Wait, WHAT?!

Oh yes, I’m serious. Pinterest is actually giving us insight into keywords and topics that are trending, plus we can see WHEN they start trending, meaning when searches start happening for a particular topic and when they peak.

In the video above, I walk you through exactly what this trends tool looks like live, plus how to use it and use the data you’re given to create your Pinterest strategy.

How to Use the Pinterest Trends Tool

In case video isn’t your things, here are a few snapshots

First, log into your Pinterest account, then go to trends.pinterest.com

The main screen will look like this

For our example, let’s say your product is holiday or Christmas gift item. In the search filed, type in Christmas gift.

When you hit “enter”, you will see a graph of sorts with a line representing “Christmas gift”. This line shows you the volume of searches that happened historically for that term!

So, you can see for “Christmas gift”, searches start trending upward in SEPTEMBER! If I were using this to adjust my strategy, then I would start pinning my product, with the keyword term “Christmas gift” in September. 

Then you can see how it starts to peak in October and November. By this point, since you started pinning in September, your content is there and ready to be found. Plus, your audience has been seeing you because you started early, so by the time November gets here, and they’re ready to buy, they’re more likely to convert, because they’ve already seen you!

The above image shows one of my favorite features. When you type in a keyword, Pinterest shows you other similar keywords that are likely to be searched with what you entered.

When you click on one of those keywords, it shows you how searches for each compare for the same time period.

So, in the example above, when I click on “small gift idea”, you can see that there are MORE searches happening at the same time for that keyword phrase than for “Christmas gift”! 

SO, if I were planning out my strategy, I would probably use “small gift idea” in my description and title! 

You can do this with multiple keywords to see how they all compare.

And there it is. The secret tool you need to use in your Pinterest marketing Strategy, the Pinterest Trends tool. Using this tool has truly been a game changer as I create strategies for my Pinterest management clients as well as my own Pinterest marketing strategy. 

Knowing WHEN to lean in to the topics for your business or your content will really give you a leg up on your competition. Because YOU’RE going to be visible at the exact right moment when your audience is searching. 

If you liked this post and you’d like to learn more about Pinterest keywords specifically, check out this post here! 

Until next time, happy pinning!

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Here’s the truth. You know you need to be using Pinterest to drive consistent traffic to your offers, but as a time poor entrepreneur or business owner, how do you fit it in? Well I’m glad you’re here b/c in this post I’m going to share with you the one thing you can do on Pinterest today that will give your account an instant boost. Let’s dive into all things Idea Pins!

Using Idea Pins to See Instant Results on Pinterest

Wanna watch and learn? Click here or below for the full video!

As business owners in this online space, we wear a lot of hats. 

Algorithm changes on all the platforms has us spending more time creating more content that might be seen and engaged with. 

And that’s where Pinterest stands out. Your content lasts longer. And it stays searchable for far more than 48-72 hours, and engagement only grows.

But how do we fit it in and where do we start if we don’t have a lot of time?

How to see Instant Results on Pinterest

If you’ve spent time on Pinterest, or researching the platform, you may have heard of a somewhat new pin type called Idea Pins. They’re similar to IG stories but instead of disappearing after 24 hours, they stick around. Forever!

Idea pins are designed to teach and inspire. And Pinterest has invested a lot of money in Idea pins sooo, they aren’t going away anytime soon. 

Right now, similar to Instagram and Reels, you’re being rewarded in the algorithm for using them. 

Using Idea pins both personally and for clients, has been a game changer. And unlike other platforms, you don’t need to be posting these daily. Even using Idea Pins just once per week, or a few times per month, has shown to drive both impressions and engagement significantly. 

If you’re short on time, this is the ONE thing you can do on Pinterest to start seeing results fast. Plus, if you’re someone who’s already creating Reels on IG, carousel posts or maybe you teach on your Stories, that can all be repurposed into a Pinterest Idea Pin.

Wanna see actual results? Take a look at the images below:

BEFORE

AFTER

The first image shows impressions on my content from June 2022 to August 2022. During this time, there were no Idea pins posted, nor was I pinning regularly to Pinterest.

Starting in September, I started sharing Idea pins 2-3 times per week for the entire month. 

As you can see in the second image, impressions began to increase!

I need to point out here that these results are ONLY from what was happening organically.

In October, I shared a few Idea pins, but less regularly. Impressions dipped a bit, but then you see they started to take off again in November.

I also want to take note of 2 very important things here:

1. During this time, I was NOT regularly pinning or scheduling standard pins. I was ONLY saving Idea pins
2. During November and December, I was not posting ANYTHING, yet impressions were still increasing

This tells me that 1) the algorithm is still favoring idea pins and 2) rather than engagement dwindling after 48 hours, it only continues to grow! In fact, the numbers on this Idea pins only compounded over time.

Are Idea Pins the new Standard on Pinterest?

As I mentioned before, Idea pins are not going away. And with results like these, we most definitely need to be embracing them! 

PLUS, in late 2022, Pinterest announced that LINKS were coming to Idea Pins! We asked and they delivered. As of today’s date, Idea Pin links are rolling out to user accounts! Not everyone has access yet, but be sure to check your account to see if you’re one of the lucky ones!

If you have questions about Idea Pins, or would like to see a future training, leave them down in the comments below.

And if you liked this post and want to learn more actionable Pinterest strategies that are working TODAY, check out this article!

I’ll see you next time with more tips to make Pinterest marketing easy. Happy pinning!

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