emuddiman, Author at Summit Virtual Solutions

emuddiman

Pinterest Marketing
My Biggest Time Saving Pinterest Hack!
- April 26, 2022
- 0 comments
- by emuddiman
We are ALL strapped for time these days. And it seems we’re constantly berated with ads or promos for anything under the sun that could save us time or make us more efficient (trust, I’ve probably tried them all!) But when it comes to marketing your business, some may need a Pinterest hack in order to save time yet be as efficient as possible.

In today’s post, I’m sharing my top time-saving Pinterest hack to help you shave off a few minutes when it comes to your Pinterest marketing efforts

Top Time Saving Pinterest Hack

PIN TEMPLATES! This may not seem like rocket science but you wouldn’t believe how many client’s I work with that have never used pin templates in their Pinterest marketing.

When you have a set of pin templates already created in Canva (or any other design program you may use), the overall design process becomes much easier and much faster to complete.

In fact, this time saving Pinterest hack doesn’t just save you time, it ultimately allows you to batch create pins for your content or products.

Let’s look at a few examples or a possible workflow with pin templates.
- Design 5 pins for Content A
- Pick 5 pin templates from your template set
- Add photos to all 5 pins
- Add text to all 5 pins
- Adjust any text or alignment to all 5 pins
- Download pins
I have a whole module dedicated to how you can do pin design this way in my program, Pinterest Plan on a Page! Plus, I teach you how to create 5 pins in just 5 minutes!

See below for a quick video sneak peak from the pin design module!

Now, Pinterest Plan on a Page doesn’t just teach you how to save time with pin design. It shows you how to implement an entire Pinterest marketing plan and process without wasting hours upon hours each month!

Learn more by clicking the image below!

OK, now you know my biggest time saving Pinterest hack! Do you have one that’s different? If so, drop me a line or share yours below!

Because we all need a few more minutes in the day 🙂

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Pinterest Marketing
How to Make Pinterest Marketing EASY!
- April 18, 2022
- 0 comments
- by emuddiman
If you’ve spent any time around my website or this blog, you know that one of my core beliefs is that marketing your business as an online entrepreneur shouldn’t be an uphill battle. Which is exactly one of the reasons why I started specializing in Pinterest marketing to begin with! In a line-up of platforms, Pinterest just stands out to me.

Why?

Well, mainly because of the evergreen factor. A post on IG or FB may receive engagement for up to 48 hours but you’re content on Pinterest lives on FOREVER. Plus, Pinterest is a search and discover, traffic driving platform. If you’re goal is to get people to your website to sell them something, Pinterest makes far more sense IMO.

But I get it. There are SO many platforms out there. And if you’re still a solo-preneur, it’s impossible to be everywhere at once (if you’ve somehow figured this out, please let me know!).

Which is why I aim to make Pinterest Marketing EASY. It doesn’t NOT have to be hard or take you 2 hours everyday, all month just to get visible.

Keep reading for my top 3 tips for making Pinterest Marketing EASY.

Upfront Planning

We’ve all heard about batching when it comes to content creation, right? Do all your writing, then your editing, then your image creation, etc. Batching similar tasks together rather than jumping from step to step will ultimately save you time in the future. Also, batching in general will save you time as you won’t be wasting precious minutes everyday trying to post on the fly!

When it comes to Pinterest, I also like to batch. But before we get to that, there’s the pre-work. The pre-work is what will save you loads of time when it comes to your Pinterest marketing plan and the pre-work I’m talking about is:
- Keyword research
- Pre-writing your pin titles
- Pre-writing your pin descriptions
Having this work done and saved in a master template will save you HOURS in future pinning. This way, you won’t be trying to think of a clever pin description every time you sit down to upload your pins!

BONUS:

I just launched a program called Pinterest Plan on a Page where I show you the exact steps that go into the pre-work phase, plus how to do things like keyword research, keyword organization and ultimately content organization. We created an actual “Plan on a Page” for your monthly Pinterest marketing tasks. You can learn more about it by clicking the image below!!

Processes

I’m an ESFJ and Enneagram 3. If you know anything about these personality types, then you know they indicate that I love a good process or system (and they’re 100% correct). I have a process and system for everything in my business.

And the same needs to be true when it comes to your Pinterest marketing. Creating images and pinning when you have time, won’t do much for your overall success. Pinterest likes consistency.

The more consistent you are, the more the algorithm will recognize you, the more they will show your content. The more they show your content, the more people can engage which means they show your content even more – see how that works?

But in order to be consistent you need a process to help you do so. I’ve built mine out in Asana but you will need to determine things like:
- When will I review analytics from the previous month?
- When will I decide what content/products to focus on/pin design each month?
- When will I do pin design and how many will I do at a time?
- When will I schedule/post my pins?
Determining these aspects and adding them to your calendar will help you create your overall process that can be repeated each month.

Pin Templates

This is probably my top time saving hack, so essentially, I’m saving the best for last:)

In order to make your Pinterest marketing easy, you MUST have pin templates created for your business! Having templates already created makes batching your pin design a quick and easy task rather than an overall time suck.

I am not a graphic designer, nor do I play one on TV 🙂 So sitting down with Canva open to a blank canvas is not my idea of fun. But what I do for my clients’ businesses, as well as my own, is take the time at the very beginning, to design 10-20 templates that I can use each month, varying the image and text (and in some cases, the color) to create my monthly pin designs.

Does it take me a bit to design the original templates, sure. But once they’re done, it’s off to the races.

QUICK NOTE:

As a bonus in my Pinterest Plan on a Page program, I give you access to 15 free standard pin templates, a whole section on how to make them your own with your personal branding PLUS a video training on how to design 5 pins in 5 minutes! Click here to access >> > Pinterest Plan on a Page

I hope this quick post has shown you 3 quick ways that you can make your Pinterest marketing easy! I break down each of these 3 tactics inside of Pinterest Plan on a Page and also give you the step-by-step breakdown for how to accomplish each one. Plus, of course, you get the actual Plan on a Page – what you need to do each month to keep the process going and see success on Pinterest.

Check out the full details here, or message me to learn more!

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Pinterest Strategy
What’s Working on Pinterest Right Now?
- February 20, 2022
- 0 comments
- by emuddiman
Algorithm changes. They are seemingly inevitable in the online space. And if you’ve been following along, you know they’ve happened on Pinterest, too. A lot has changed in the last 2 years. What worked just 18 months ago, may no longer apply when it comes to your Pinterest Strategy. For example, while we had Idea Pins 18 months ago, they were called something completely different and came without the majority of the features we have access to today.

So what IS working these days?

That’s what we’re gonna talk about today.

Pinterest Idea Pins Case Study

From September 2021 to December 2021, I worked with a client who had a goal of driving traffic to increase affiliate sales on her holiday related content. Again, we started in September because that’s when holiday related searches typically begin to increase.

We decided to test the effectiveness of Pinterest Idea Pins, and their new features, with her content (you can learn more about what Idea Pins are in this blog post). We knew that when used, Idea Pins were being distributed heavily across the platform which increased overall impressions as well as profile views.

While Idea Pins are not clickable (meaning, you cannot click on them and go directly to someone’s website), there is a theory in the Pinterest world that Idea Pins are still increasing website traffic in the following ways:
1. A user engages with an Idea Pin and then clicks on the “Visit Profile button” on the last Idea Pin slide. From there a users clicks directly on the website link, leaving Pinterest for the claimed website
2. Similar as above, a user engages with an Idea Pin, but due to engagement with this pin, he/she begins to see your other standard pins in the home feed, drawing more outbound clicks for the same/similar content
So, was our theory correct?

I wrote a full, detailed Idea Pins Case Study which you can read here. I’ll also include the highlights below:

September Stats
- Impressions: 2,157,088
- Outbound Link Clicks: 9,142
October stats
- Impressions: 3,725,445
- Outbound Link Clicks: 11,671
November Stats
- Impressions: 9,446,524
- Outbound Link Clicks: 23,679
Total Idea Pins Posted: 20

Again, check out the full case study (with images!) to see the complete process we used.

Want similar results for your business?

Would you like a 400% increase in your website traffic – for free?

If you’re an entrepreneur or online business owner who is looking to:
- Significantly increase traffic to your website
- Increase sales for your digital offers, courses or products
- Grow your email list as a result of increased traffic
Then let’s get you started today!

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Pinterest Strategy
Creating a Pinterest Strategy for Your Business
- February 17, 2022
- 0 comments
- by emuddiman
If you’ve been around this blog for a while, you know I talk a lot about Pinterest strategy and sales funnels. And that’s mostly because the 2 go hand in hand. The basis of any good Pinterest strategy is to connect your overall desired outcome, or goal, with a funnel that is suitable for your business.

Pinterest is the perfect traffic generator to increase sales in your business, but you can’t always expect the user to land on your site and make a purchase. I’ve mentioned before that the audience coming from Pinterest is a cold audience. And the best way to warm them up is through a funnel whether it be product based or email then sequence based.

There are many pieces that go into it; it’s more than just the “connection”. In this post, I’m sharing specific areas of focus when it comes to your Pinterest strategy.

Your Pinterest Strategy Goal

Your entire Pinterest strategy hinges on this key element – your ultimate end goal. Without knowing your goal, you won’t know what content to pin, what metrics to track and ultimately, you won’t know what actions you need to take on Pinterest!

Some examples of end goals could be: increasing website traffic, growing your email list, increasing sales or increasing affiliate income.

It all starts with a goal.

Pinterest Keywords and SEO

The core element of an optimized profile is understanding Pinterest as a search engine and using targeted keywords appropriately. Using keywords effectively means that your pins will show up in future search results.

Using targeted keywords in your profile, unique to your business and products, is how people will find you. This is truly the foundation of being found on Pinterest.

Pin Design

Once someone finds you on Pinterest, it will ultimately be your pin design that determines whether or not someone clicks. Create pins that will drive traffic into your funnel (i.e. pins that target the appropriate keywords), using the varying types, that will ultimately help you achieve your goal.

Gone are the days of ONLY creating standard image pins. Pinterest wants you to use the new pin types listed above and when doing so, they reward you by increasing your distribution.

The pin types you can use currently are:
- Standard pins
- Video pins
- Carousel pins
- Shop the look pins
- Idea Pins
Profile Optimization

An optimized profile is one of the biggest pieces to the Pinterest strategy puzzle. Because if you aren’t optimized, you aren’t found. And if you aren’t found, then your future customers can’t click on your pin, visit your site or purchase you products.

You must be using your keywords effectively throughout your profile. The following profile areas are searchable when it comes to keywords and SEO on your profile:
- Your profile name
- Your profile description
- Board Titles
- Board Descriptions
- Pin Titles
- Pin Descriptions
Pinning and Scheduling

One of the keys to success on Pinterest is consistency. Pinning and saving content consistently helps the Pinterest algorithm learn more about 1) who you are 2) what kind of content/products you create and 3) who is most likely to interact with your content/products. Essentially, you are building what’s called domain authority with Pinterest. The more consistent you are, the more you will earn their trust and the more they will distribute your pins across the platform.

When it comes to scheduling your pins, Pinterest has given the following guidelines:
- You should not pin your content more than 25 times per day (Pro-Tip: I see greatest success on accounts who pin between 10-20 times per day)
- Do not schedule and pin the same pin to more than 10 boards.
- New pins vs. Fresh pins: New pins are a new URL and new image. Fresh pins are an old URL and new image. Pinterest found that users interact with new pins more than they interact with old pins. Since Pinterest knows that business owners can’t create 15 new pieces of content/products per day, they recommend creating fresh pin images for older URL’s (i.e. a URL that has been pinned to Pinterest before). You can still repin old pins, but there are some stipulations 1) it should remain relevant to the time of year and 2) try not to repin to the same board more than once per year.
- Pin to the MOST relevant board(s) for each pin. For example, if you have 5 very relevant boards and 5 somewhat relevant, pin to the 5 most relevant for the highest success.
- Wait a minimum of 2 days before repinning to a different relevant board
- Do not repin the same pin to the same board more than once per year
Analytics analysis to boost your Pinterest Strategy

Pinterest analytics helps you understand your overall success on Pinterest. It is a snapshot of what is resonating with your audience and can ultimately help you refine your overall Pinterest strategy in the future.

The following metrics are the main areas to track:
- Impressions – The total number of times your pins where seen across Pinterest
- Saves – The total number of times your pins were saved by another pinner. This is an important metric because pinners are planners. They are saving now what they plan to buy or revisit in the future. Saves can indicate future purchases.
- Outbound clicks – The total number of times someone clicked on your pins and visited your website.
- Top Pins by Outbound clicks – This shows you what pins got the most individual clicks in a given timeframe. This can help you refine future content plans, sales, products, pin designs, etc.
Things to consider as you develop your Pinterest Strategy:
- Identify the best performing boards and focus your attention on sharing content to those boards
- Identify the worst performing boards and refine the keywords associated with those boards.
- Identify the content topics/ pins that received the highest engagement during certain months and adjust your schedule for next year to match what your audience LOVED during that month.
- Identify the top performing pins and create new fresh pin designs for those pieces of content and add them into the pinning schedule
- Identify the topics/content/ pins that had the highest engagement on Pinterest and identify how you can use that to create more of the same on your website
Still need help with your Pinterest Strategy?

Strategy creation is the basis of my monthly Pinterest management packages! I work with each of my clients to 1) determine their overall goal for Pinterest and 2) develop a strategy that is appropriate for achieving that goal. We work together to ensure the customer journey from Pinterest is smooth sailing and an “easy yes” once a user lands on their site.

If you’re looking for help with a Pinterest strategy for your business, reach out and let’s talk about what that would look like for you!

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Pinterest Marketing
What Are Pinterest Idea Pins?
- November 18, 2021
- 0 comments
- by emuddiman
Have you heard of Pinterest Idea Pins?

If you’ve spent any time marketing your business on Pinterest, chances are you’ve heard about Idea Pins.

But if you’re newish, you may be wondering exactly what they are (or what they are not!).

Are they like Instagram Stories? Can they drive traffic to my website? How do they grow my business?

Let’s dive into all of that!

What are Pinterest Idea Pins?

Straight from Pinterest, “Idea Pins are an evolution of Story Pins, with a fresh name to better match the uniqueness of a product that empowers creators to share long-lasting ideas and not ephemeral stories.”

Essentially, Idea pins are multi-page video and/or static pin images, designed to teach or tell a story.

You can make Idea Pins right on Pinterest, either on the web platform or via the Pinterest app. As of the writing of this post, you have more creative options if you create your Idea Pins directly from the app. More on that later.

Pinterest wants you to use Idea Pins to build an engaged community inside the platform. And what’s best of all, is that Pinterest Idea Pins don’t disappear after 24 hours like stories on other platforms. They last forever which means long term engagement, reach and growth.

What you CAN’T do, is provide a link to your website via Idea Pins. And this is on purpose. They want to keep the user engaged on the platform.

The point is to inspire the pinner right on Pinterest. Teach them and inspire them to take action.

What are the features of Pinterest Idea Pins?

Idea Pin creation now includes:
- Video recording and editing for up to 20 pages of content
- Voice over recording so creators can add their own personal voice
- Music selection by Epidemic Sound
- Ghost mode transition tools (perfect for those before-and-afters!)
- Detail pages for instructions or ingredients
- Interactive elements like people tagging and stickers
- Product tagging via a link sticker (this includes affiliate product links)
- Paid promotion product tagging
- Multi-draft save so Creators can publish more ideas
- Export options to share content beyond Pinterest
- Topic tagging, a publishing feature that helps connect content to relevant interests
- The Creator Code – our content policy designed to keep Pinterest a positive and inspiring place
In addition to these features, you can also:
- Split video into multiple pages
- Add continues music
- All “Takes” on your Idea Pins. This allows other pinners to submit their “take” on your Idea.
- Virtual try-on
How to create Pinterest Idea Pins

Currently, there are 2 ways to create Pinterest Idea Pins: via the Pinterest website or on the Pinterest app.

As a Pinterest Manager, I love the workflow (read, I’m used to the workflow!) of creating pin images (static or video) in Canva, downloading and then uploading to Pinterest via the website. Until the recent updates, this is how I have been creating my Idea Pins.

Now that the Pinterest app has more features, like music and product tagging, via the app, I have switched gears. I am still creating most videos and images in Canva, but now I need to get those images to my phone in order to access the bonus features.

To create Idea Pins via the app:

Open the app and click the plus sign in the middle of the bottom tool bar

Select Idea Pin

Click the square in the bottom left corner to open and select your videos/images.

Once you select your video or image, use the tools at the bottom of the screen to add text, music, voice over audio, stickers and filters.

For a quick video tutorial on how to do this from your phone (and tag products), check out this Idea Pin!

Why should I use Idea Pins on Pinterest?

This, my friend, is the million dollar question! I am hearing this a lot from my community. New features can cause initial confusion and uncertainty. Plus, what if we go all in and they disappear? Then what?

What I can tell you about Idea Pins, is that they are here to stay for the foreseeable future. Pinterest has invested upwards of $20M in Idea Pins so I think it’s safe to say they aren’t going anywhere.

Plus, from my experience on my client’s accounts, they really are working to drive reach and engagement!

Here are a few reasons you should start using Pinterest Idea Pins:
- REACH: Idea Pins are the current pin type winner when it comes to overall reach. They are seeing more impressions than other pin types and driving far more engagement.
- GROWTH: Idea Pins do not disappear after 24 hours which means your reach only compounds and continues to grow over time.
- PRODUCT TAGGING: You can now add link stickers to your Idea pins, linking everything from products on your site to affiliate links (including Amazon affiliates!).
- TAKES: Other pinners can share their “take” on your idea, driving more engagement on your content.
- SAVES: Unlike other social stories, pinners can save your Idea Pin and come back to it over and over. Research has show that Idea Pins are getting 41x more saves when compared to the static pin image
- WEBSITE TRAFFIC: At the end of each Idea Pin, users are given an option to visit your profile. Even though these Idea Pins are not clickable, research has shown that because of their reach, they are driving profile visits which are in turn leading to website clicks. Make sure your website is listed on your profile!
Final Thoughts

Are Pinterest Idea Pins easy to create? Not always. Are they clickable? Sadly, no. But are they driving growth on the client accounts I manage? Absolutely.

Just like Instagram is rewarding users in the algorithm for using Reels, Pinterest is doing the same with early adopters of Idea Pins. So, if you have a business account that you’re aiming to grow, give these new pins a go and see what happens! And you never know, your reach just may explode!

As always, drop me a line if you have any questions!

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Pinterest Marketing, Pinterest Strategy
3 Pinterest Strategy Tweaks to Increase Your Blog Traffic
- July 15, 2021
- 0 comments
- by emuddiman
If you keep up with Pinterest news and changes, then you’ve most likely heard about the updates that have taken place to the Pinterest algorithm in the last year. In fact, that may be how you found this blog post! If you know you need to make tweaks to your Pinterest strategy, then you’re in the right place!

While yes, it has become more difficult to see the organic results from Pinterest as in years passed, I’m here to tell you that it IS still possible to see success on Pinterest. You just need to focus on the right elements in your overall Pinterest strategy and now, more than ever before, you need to stay consistent.

I have started 3 brand new accounts for client’s this year and have learned a thing or two when it comes to getting results:) Let’s take a look at 3 Pinterest strategy tweaks you can make to help increase your blog or website traffic.

Optimize Your Account – Pinterest SEO

This is one of the first steps I take when working with a new account. After keyword research of course:) Because if I’ve said it once, I’ve said it a thousand times – If you’re not optimized, you’re not found!

Just like Google and your website, you are found on Pinterest when your content and your account is optimized with the keywords to attract your ideal audience.

After doing your keyword research, you will use the keywords in the following areas:
1. Profile name
2. Profile description
3. Pin title
4. Pin description
5. Board name
6. Board description
7. The text on your pin image (if you use text on your pins)
8. Website URL for the individual product/content
9. Your Website page title
10. Website page description
When you optimize the use of keywords across all of these areas, you increase your ranking potential which increases your chance of showing up in user searches.

Pin Types

One of the biggest changes on Pinterest in the last 18 months is the increased usage of alternate pin types. Alternate pin types being anything other than the standard pin image. Have you seen them? Interacted with them?

There are 5 different pin types you can use for your content:
1. Standard pin (image only pin)
2. Carousel Pin
3. Idea Pin
4. Video Pin
5. Shop the Look Pin
Just like other social platforms, Pinterest is rewarding it’s creators for using new features by increasing distribution of those using alternate pin types. The three pin types you need to be focusing on to increase your blog traffic are the Carousel Pin, the Idea Pin and the Video Pin.

Carousel Pin

The Carousel pin, similar to the carousel post on Instagram, is designed by using multiple images that the user can swipe through. However, unlike Instagram, Pinterest allows you to attach a NEW URL to EACH image. This is the key feature of Carousel pins!

Idea Pin

The Idea Pin (formerly Story Pin), is similar to a “story” post on Instagram or Facebook. These pins automatically scroll through images or videos one at a time and are designed to inspire action and inspiration.

The Idea Pin is different from the other pin types as it is not clickable, meaning users will not be able to go directly to your website from the pin itself.

Now, I know what you’re saying: Erica, if this pin type won’t drive traffic to my blog or website, why use them?

Great question. Idea pins should be added to your Pinterest strategy for the reason I mentioned at the beginning of this section. Pinterest is rewarding it’s creators for using new features by increasing distribution. The Idea Pins I am creating for my clients are seeing amazing reach and overall impressions. What’s more is that their follower count is growing! The number of followers you have on Pinterest hasn’t really meant much in the past, but there are a lot of experts who are predicting that this will soon be changing!

Video Pin

If you’ve spent any amount of time on this blog (or my Instagram page), you already know that video is all the rage on Pinterest! In fact, with things like Reels, Stories, Lives and TikToc, video content is becoming king in the online space.

Additionally, if you’ve done any searching on Pinterest lately, you’re likely seeing video pins in the top line search result, regardless of what you’re searching for!

Bottom line: consistent use of these 3 alternate pin types will increase traffic to your website and at the same time, grow your Pinterest account. The more impressions your content has, the more opportunity it has to be clicked on.

Create New and Fresh Images

At the beginning of 2020, Pinterest announced some algorithm shifts and updates to how they would be ranking content moving forward.

In the past, many users would pin the same content with the same pin image, over and over and to multiple boards (whether they were closely relevant or not). But what Pinterest noticed, was that again and again, pinners engaged with and clicked on pins that were both NEW and FRESH more than they were engaging with the older content. So what does new and fresh even mean?

New = Brand new URL (content) + brand new image never before shared to Pinterest

Fresh = Old URL (content that has been shared to Pinterest) + brand new image

The first priority and higher ranking will go to the NEW pins while the second priority will be with FRESH pins.

You may be asking: can I no longer share duplicate pins on Pinterest?

The answer is yes, but with a few stipulations. Try not to share a duplicate pin to the same board more than once in a 12 month period. If you must, then try to space them out no less than 6 months.

Best practices
- Create multiple pins per blog post to help meet the new and fresh guidelines
- If sharing to multiple boards, do not share to more than 10 RELEVANT boards. Pin to the most relevant board for that piece of content first.
- When pinning the same image to a new board, try to keep anywhere from 2-7 days between the two images going out.
- Sticking to this new/fresh image practice is KEY to growing your reach and overall impressions which will in turn, increase the click throughs to your website.
Key Takeaways

Has the new Pinterest algorithm made organic growth more difficult? Potentially. But you can still achieve GREAT results from Pinterest by focusing on the strategic elements that have been proven to deliver.
1. Optimize your profile and account with the right keywords and SEO
2. Use alternate pin types (focus on video, idea and carousel pins)
3. Use fresh and new images
Again, consistency is key. Don’t expect to implement these tweaks and see your traffic spike overnight. For brand new accounts, it is taking a minimum of 5 months to see growth – 6 months+ to see significant results.

Don’t stop. Keep going!

If all the strategy tweaks and algorithm changes are keeping you up at night, consider handing over the reins to an expert! As a Pinterest manager, I’ve made it my job to keep up to date on all the latest changes, plus, I’m regularly testing and analyzing what’s working best. By using that data, I’m able to implement a Pinterest strategy for my clients that get them serious results. If you’re curious about how I could help, or just want to learn more, drop me a line or check out my services page!

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Email List, Pinterest Marketing, Sales Funnel
Why You’re Not Converting Website Traffic from Pinterest into Email Subscribers
- June 17, 2021
- 0 comments
- by emuddiman
Your website traffic coming from Pinterest is a cold audience. More often than not, they don’t know you or haven’t interacted with your content before. And these days, more than ever, we have a very small window of time, in order to convert them to raving fans and get them on our email list.

I talk to a lot of business owners who get loads of website traffic from Pinterest each month, yet their list still isn’t growing. They’re not able to convert that reader into an email subscriber and in turn, grow their email list. Very common.

So in this post, I’m sharing 4 reasons why you’re not converting website traffic from Pinterest AND what to do about it. Let’s do it!

Your Website User Experience

You only get one first impression! Besides your pin image, your website is the first place your Pinterest audience will interact with you.

Is it optimized??

Do you have large images that are slow to load? Do you have a pop every time someone scrolls 10 lines? Do your page titles match the pin title, meaning are you sending people from Pinterest to exactly what they’re looking for?

All of these things affect the user experience. We’ve all landed on those websites that have 100 pop ups or pages that have nothing to do with the topic we thought we were clicking to read about. These are ways to lose readers FAST.

While it’s important for your opt-in forms and freebies to be visible at all points on your website, they should not deter from the user’s experience. One pop up with your opt-in may be OK, but they should not overwhelm your visitor. Instead of multiple pop ups, add opt-in forms to your headers, footers, the sidebar on your blog and all applicable blog posts.

Additionally, your website should be quick to load and the content on the page should match the pin image from which you are directing them on Pinterest. No one likes to click on a vegan brownie recipe only to find a chicken casserole!

Not Enough Value

Another reason you may not be converting your website traffic from Pinterest is that you aren’t providing enough value. You aren’t giving enough information to earn their trust in order for them to take the next step of handing over their email address.

I know there is a fine line here. You don’t want to give it all away for free, but you need to give just enough information where they finish reading and want more. You want them to think that, if you’re giving this much away for free in a blog post, this opt-in must be worth it!

By giving loads of value, you’re also benefiting from earning their trust. The more they trust you and your content, the more willing they will be to sign up and subscribe to your email list.

Your Opt-In Form Isn’t Visible Enough

Going back to the pop-ups. We don’t want to inundate the user with our opt-in form, however it should be visible throughout the page you’re sending traffic too. Essentially, you want to make it simple and easy for them to sign up.

I like to include my opt-in form a few times throughout the article, but not so many times that it’s overwhelming. By offering it, say, in the middle and at the end of the article, your freebie is more visible and it gives the reader more opportunity to opt-in.

Not Enough Info On Your Landing Page

This is a common mistake I see from many business owners. They spend hours and days creating the perfect freebie to grow their email list, but use a basic landing page for their Pinterest traffic.

Back to the beginning! Your Pinterest audience is a cold audience. If they land on a basic landing page that has say, the title and a quick blurb of your freebie, chances are, they’re going to click away and never look back.

You should treat your landing page more like a sales page. The more information you provide on that landing page about your freebie, the more likely you will convert that website traffic into email subscribers!

Your landing page should indicate the following:
- Who it’s for
- What they’re going to get
- What’s included
- Why they need it
- What the result is
And in going back to the trust factor, the information on this page should be exactly what you said they would get on the original pin. By doing so, you are increasing the trust factor, and increasing the likelihood that they will convert into an email subscriber.

The Pinterest Sales Funnel – Convert Your Website Traffic

Speaking of converting website traffic from Pinterest into email subscribers, you may be wondering, OK great! But now what. Once you master the areas in this post, your next step is to turn those email subscribers into actual buying customers! We do this by connecting that website traffic from Pinterest to a sales funnel. And that’s exactly what I show you how to do in The Pinterest Sales Funnel Road map!

In this roadmap, you will learn:
- What a sales funnel is and more importantly, what a Pinterest sales funnel is
- Why a sales funnel is important for your business
- What the process of creating a sales funnel actually looks like overall
- The key things you need to focus on, on Pinterest, to get traffic to the beginning of the funnel
- What your landing page should include
- Tips for your email welcome sequence
- How to pitch your offer so that it converts
The key to making money from Pinterest, is to connect that traffic to an actual funnel that thinks about your customer. And that’s what I’m going to teach you inside this guide.

Get your copy today!

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Pinterest Ads, Pinterest Marketing
How Pinterest Ads Can Accelerate Your Growth
- June 11, 2021
- 0 comments
- by emuddiman
If you’ve spent any time on social media lately, you’ve likely seen an ad (or 10) as you scroll along. Depending on your initial purpose on a particular platform, you either want to engage with the ad or just keep scrolling.

Which, in my opinion, is why Pinterest ads are different! Since Pinterest is a search and discovery tool, when you’re on the platform, you’re already in a different state of mind than say if you hopped on Facebook. On Pinterest, you are in discovery mode….you’re likely looking for inspiration or for the answer to a problem. Whereas on Facebook, you’ve opened it up to check in on your friend’s new baby, or your cousin’s new house project. You’re not going to Facebook to find dinner recipes or how to start your own business – yet you may be inundated with these types of ads based on your previous search history.

See the difference?

In this post, I’m sharing how Pinterest ads can accelerate your growth and will also answer the question, “are Pinterest ads worth it?”.

Let’s jump in!

Targeting

Pinterest targeting allows you to target not just one audience, but several, based on your product or overall goal. Let me give you an example.

Let’s say you sell gift boxes and you have a “Congratulations” gift box that you want to promote. You want to capture the people buying gifts for graduation but also people who are celebrating retirement.

We create 2 separate ad designs with different titles (one targeting the graduation buyers and one for the retirement buyers). Then we use those designs within different audience groups in your campaign. One audience would be for the grad buyers and the other for the retirement buyers. You can refine each audience even further by using appropriate keywords for each group.

Warm and cold audiences

Do you have a large email list? No email list? You can target both warm and cold audiences with Pinterest ads depending on your overall goal. For instance, you can use keywords only targeting a cold audience that has never interacted with your content OR you can create a warm audience with your email list or website visitors.

Guaranteed Visibility

Pinterest has been a long time go-to for organic traffic and growth for online business owners. And yes, when your profile is SEO’d properly and you are using keywords in all the right places, your pins can show up organically in a users search results.

But with Pinterest ads, you are guaranteeing that they will see your pin. Even more, they don’t necessarily have to search in order to find your ad. I’ll explain.

Going back to the gift boxes. If I’m a Pinterest user, and I search often for gifts or gifting ideas, the gift box ad can show up right in my home feed, without having to search for it. This again goes back to targeting where we can target a specific interest on Pinterest, interests like gifting for instance.

Why Pinterest Ads Work and How They Are Different

Pinners are on a journey. They’re ready to buy sometimes, but often they’re in discovery mode. They’re looking for answers….likely, answers to a problem that YOU help solve.

For instance, when you promote your freebie as the solution to their biggest challenge, they’re going to see it and they’re more likely to sign up. Why? Because they went to Pinterest with the intent to discover a solution. Not to check in on friends and family:) See the difference?

When I’m on Pinterest and searching, I’m already in the mindset of finding a solution to the problem I have. I am going to be FAR more likely to hand over my email address in exchange for your amazing solution than had I been on Facebook scrolling through pictures of my friend’s new baby 🙂 Since I’m not going to Facebook with a discovery frame of mind, I’m far less likely to hand over my email address or make a purchase. In fact, I feel like I was interrupted.

Has this happened to you?

And this brings me to my next point.

Pinterest Ads Are Meant to Inspire

Have you ever seen an ad on Pinterest? It looks like this…

Pinterest ads don’t stand out like a sore thumb, they look good in the feed. They aren’t there to interrupt you, they’re designed to show up in applicable and useful places to make it seamless for the user. Again, this means they’re more likely to convert because THEY SEARCHED FOR IT.

With ads you’re just making sure your pin is front and center of that search.

Key Takeaways

Bottomline: Do Pinterest ads work to accelerate your growth? YES!
1. We can target exactly who we want and multiple audiences within the same campaign
2. We can target warm and cold audiences
3. We are guaranteeing visibility of our freebie or product to our ideal customer
4. Ads on Pinterest are more likely to convert because your audience there is already in search and discovery mode. They’re looking for the solution to the problem you can solve.
Have you been searching for how to use Pinterest ads for your business? Or maybe you’re looking for the right Pinterest ads manager to implement a Pinterest ads strategy? Pinterest ads management is a service I offer to my clients to really help uplevel and begin to scale their business. If you are a business owner who is focused on growth and sales in order to scale, then I invite you to check out The Summit package. It was designed to create these exact results for your growing business.

Not Ready to Outsource?

If you’re not ready to outsource yet, I’ve got you covered with my Pinterest Ads in a Day Course! This is a step-by-step program that takes you through setting up all the tech, creating your custom audiences, designing the perfect Ad (Pin) that converts, launching your first campaigns and bonuses like how to change your budget without resetting the algorithm!

If you’re more of the DIY-er, I invite you to check out Pinterest Ads in a Day where you can start your Pinterest ads journey the right way!

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Email List, Pinterest Marketing, Sales Funnel
Understanding The Pinterest Sales Funnel
- February 25, 2021
- 0 comments
- by emuddiman
When my clients come to me, oftentimes, their number one goal for Pinterest is to grow their email list in order to increase sales. And being a traffic generator, Pinterest can do just that. But it’s not just about sending traffic to a blog post with a free opt-in or download.

Your Pinterest traffic should be connected to a proper sales funnel. One that takes your customer on a journey and consistently provides them with the next step.

In this post, I’m breaking down what a Pinterest sales funnel looks like and how understanding your customer journey can get you to your ultimate goal.

The Pinterest Sales Funnel

The Pinterest sales funnel is every step your ideal customer will take from the time they find you on Pinterest until they reach your end goal (email sign up, product purchase or lead). It all starts with finding your pin and being compelled enough to click. The entire process can look like this:
- Pin
- Pin click
- Blog post or landing page
- Sign up for the freebie or content upgrade
- Email sequence
- Purchase or lead
At each stop, tell them what to do next! Lastly, having a call to action at every point will help your customer take the next step and will help you achieve your goal.

To help you implement your own Pinterest Sales Funnel, I’ve created a step by step guide for how to get started! This free download will teach you what you need to focus on, on Pinterest to get traffic into your funnel, what your landing page should look like, tips for your welcome sequence and how to pitch your offer so that it converts! Download now for free!

Setting up your Pinterest Sales Funnel for Success

Understanding your audience

The first step in setting up your sales funnel is to understand your ideal audience. People who are searching on Pinterest are in discovery mode, which means they are searching for an answer to a problem that you or your business can help them solve.

When using Pinterest to generate leads into the top of your funnel, you must put the pinners needs first.

What are they searching for? What are their interests? What are the exact words they would use to find you? Understanding this will help you to better speak to them.

Pin Design

Once you understand your audience and what they’re searching for, it’s time for pin design. Your pin design is key as this is ultimately the first step people will engage with you in order to enter your sales funnel. The design should be enticing and draw them in so they take the next step and click!

I like to do a search on Pinterest to see what pins are getting engagement within my clients’ niche. Are they loud and bright or are they muted, neutral and minimal. What’s popular for your niche? Design pins that are going to engage your audience while also keeping your branding in mind.

To see how understanding your audience and their pin design preference matters, click here for a client case study! P.S. I love using Canva for my pin design!

Keywords

Keywords are your KEY to being found on Pinterest – pun intended!

All kidding aside, I like to say, if you’re not optimized, you’re not found. And it’s true. Knowing what keywords to use for your pins, boards, profile and even your website, will help your content reach the home feed or search results of your ideal client.

I know that SEO and keyword research can be daunting. It can be as simple as thinking of what pinners will type into a search bar when looking for your content. You can search for these words by using the Pinterest or Google search bar and noting the suggested searches.

Once you have a list of relevant Pinterest keywords and keyword phrases, use them in your Pin descriptions, pin titles, on your Pinterest profile and even your website. It all matters!

To learn even more about Pinterest SEO and how keywords work on Pinterest, check out Everything you Need to Know about Pinterest SEO and Keywords.

Your Blog Post or Landing Page

This is where you start the process of converting a cold audience to a warm one. You’ve enticed them with your pin, now it’s time to really give them what they were looking for.

Give them as much information as possible in order to help solve the problem they were originally searching for. Help them take the next step by introducing your freebie/opt-in/content upgrade/service.

You want them to think your free content is so good that your paid stuff must be amazing! By convincing them of this, you’ve made their decision to convert even easier.

Email Sequence

This is the step that so many business owners miss. They pin, put out great content, get people on their email list, but then the process stops.

This is where we go back to the beginning of the article and talk about understanding our end goal. Now that we’re in their inbox, we have a unique ability to earn that Know-Like-Trust factor. We can help them get to know us and then over the course of several emails, pitch our product or service. It is much easier to convert a warm audience as opposed to a cold one, and setting up an appropriate sequence does just that.

Remember, people are going to Pinterest for inspiration and research. They are already in discover mode which means they want to learn about you – who you are – what makes you different and what you can teach them.

Create your Pinterest Sales Funnel and Start Converting that Traffic!

Creating a Pinterest marketing funnel just makes sense! Your audience is on Pinterest and the beauty of that is that they’re already in research mode. So meet them where they are and give them exactly what they’re looking for.

If you are ready to grow your email list and increase sales by implementing a sales funnel, or maybe you already have a sales funnel in place, but struggle getting traffic to your website and generating leads into the top, then check out The Pinterest Sales Funnel Roadmap! In this roadmap I show you:
- Exactly what a sales funnel is, and more importantly what a Pinterest sales funnel is
- Why a sales funnel is important for your business
- What the process of creating a sales funnel actually looks like overall
- The key things you need to focus on, on Pinterest, to get traffic to the beginning of the funnel
- What your landing page should include
- Tips for your email welcome sequence
- How to pitch your offer so that it converts!
Download now for free!

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Media Features, Pinterest Marketing
Everything You Need To Know About Pinterest SEO & Keywords
- December 31, 2020
- 0 comments
- by emuddiman
You’ve heard the Pinterest benefits and how it can be used to drive traffic to your website, your freebies and your offers. You’ve also heard about the importance of using the right keywords for Pinterest SEO.

Since Pinterest is a visual search engine, using the right keywords is vital for Pinterest SEO and 100% necessary if you want your content to be seen.

But how do you connect the dots?

If you’ve tried implementing different keyword techniques and still aren’t seeing a lot of traffic, you’re not alone! Understanding SEO can be difficult if you’re not a computer whiz, so Pinterest SEO may seem like a whole different level! I was right there with you when I started. But once it all clicked, it was off to the races!

When you understand Pinterest SEO and how keywords work, you can optimize your account, target your ideal audience and send regular traffic to your website, email list and offers. All on auto-pilot.

Understanding Pinterest SEO and Keywords

I recently had the opportunity to speak in Mary Kate Gulick’s Facebook Group, The Real Deal Experts Creating Content on this topic. Mary Kate teaches her students how to focus on one social media platform when starting their business rather than trying to master all things at once.

In this training, I cover the following:
1. Three keys to success on Pinterest
2. What keywords are
3. How keywords work on Pinterest
4. The role of your website
5. How to do keyword research
6. Where to use keywords on your Pinterest profile
7. Keywords and Pinterest boards: why they’re important
Pinterest SEO & Keywords// Erica Muddiman from Mary Kate Gulick on Vimeo.

By the end of this video, you will have a thorough understanding of how keywords work and exactly how to implement them on your profile to target your ideal customer. I hope you enjoy!

If at the end of this video, you’re still struggling to pull the pieces together and implement the proper Pinterest SEO for your niche, why not consider hiring an expert?!

Keyword research and Pinterest SEO optimization is part of all 3 of my Pinterest packages! Whether you’re the DIY’er that wants to do it yourself, but need an expert to guide you (The Basecamp), or you’re looking for full monthly management to step up your Pinterest game with real traffic and email list growth (The Ascent and The Everest), I’ve got a package designed specifically for your needs.

Questions? Let’s chat!

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