Here’s the truth. You know you need to be using Pinterest to drive consistent traffic to your offers, but as a time poor entrepreneur or business owner, how do you fit it in? Well I’m glad you’re here b/c in this post I’m going to share with you the one thing you can do on Pinterest today that will give your account an instant boost. Let’s dive into all things Idea Pins!

Using Idea Pins to See Instant Results on Pinterest

Wanna watch and learn? Click here or below for the full video!

As business owners in this online space, we wear a lot of hats. 

Algorithm changes on all the platforms has us spending more time creating more content that might be seen and engaged with. 

And that’s where Pinterest stands out. Your content lasts longer. And it stays searchable for far more than 48-72 hours, and engagement only grows.

But how do we fit it in and where do we start if we don’t have a lot of time?

How to see Instant Results on Pinterest

If you’ve spent time on Pinterest, or researching the platform, you may have heard of a somewhat new pin type called Idea Pins. They’re similar to IG stories but instead of disappearing after 24 hours, they stick around. Forever!

Idea pins are designed to teach and inspire. And Pinterest has invested a lot of money in Idea pins sooo, they aren’t going away anytime soon. 

Right now, similar to Instagram and Reels, you’re being rewarded in the algorithm for using them. 

Using Idea pins both personally and for clients, has been a game changer. And unlike other platforms, you don’t need to be posting these daily. Even using Idea Pins just once per week, or a few times per month, has shown to drive both impressions and engagement significantly. 

If you’re short on time, this is the ONE thing you can do on Pinterest to start seeing results fast. Plus, if you’re someone who’s already creating Reels on IG, carousel posts or maybe you teach on your Stories, that can all be repurposed into a Pinterest Idea Pin.

Wanna see actual results? Take a look at the images below:

BEFORE

AFTER

The first image shows impressions on my content from June 2022 to August 2022. During this time, there were no Idea pins posted, nor was I pinning regularly to Pinterest.

Starting in September, I started sharing Idea pins 2-3 times per week for the entire month. 

As you can see in the second image, impressions began to increase!

I need to point out here that these results are ONLY from what was happening organically.

In October, I shared a few Idea pins, but less regularly. Impressions dipped a bit, but then you see they started to take off again in November.

I also want to take note of 2 very important things here:

1. During this time, I was NOT regularly pinning or scheduling standard pins. I was ONLY saving Idea pins
2. During November and December, I was not posting ANYTHING, yet impressions were still increasing

This tells me that 1) the algorithm is still favoring idea pins and 2) rather than engagement dwindling after 48 hours, it only continues to grow! In fact, the numbers on this Idea pins only compounded over time.

Are Idea Pins the new Standard on Pinterest?

As I mentioned before, Idea pins are not going away. And with results like these, we most definitely need to be embracing them! 

PLUS, in late 2022, Pinterest announced that LINKS were coming to Idea Pins! We asked and they delivered. As of today’s date, Idea Pin links are rolling out to user accounts! Not everyone has access yet, but be sure to check your account to see if you’re one of the lucky ones!

If you have questions about Idea Pins, or would like to see a future training, leave them down in the comments below.

And if you liked this post and want to learn more actionable Pinterest strategies that are working TODAY, check out this article!

I’ll see you next time with more tips to make Pinterest marketing easy. Happy pinning!

CONTINUE READING

Let’s face it. Strategies on social platforms change like the wind. What worked one day may not work tomorrow. And if you’ve been struggling with Pinterest, it might be because you’re using outdated tactics which is why today, I’m sharing 3 things you need to STOP doing in order to grow.

3 Things to Stop Doing on Pinterest in Order to Grow

Wanna watch and learn? Click here or below for the full video!

Just like all the platforms out there, Pinterest has changed a lot over the last 3 years. What used to work to drive lots of traffic seems to have fizzled. And that’s one of the main reasons I started my YouTube channel. I wanted to share CURRENT strategies, things that are working right now for business owners to grow and make money with Pinterest. And that also means sharing with you what’s NOT working and things you shouldn’t be wasting your time on. 

As we stand today, there are 3 things that are like, so 5 years ago, when it comes to Pinterest…the first one?

Hashtags on Pinterest

Hashtags are not searchable! There was a time when they were a thing but as with any platform, the powers that be look at adaptability when it comes to new features. No one was using hashtags as they were intended. Plus, just like on other, ahem, platforms, people were using hashtags that were completely unrelated to their product or content in HOPES of showing up under more popular searches. 

Well, that kind of muddled the water on Pinterest. This is a place that values user trust and if a user types in a search for whole 30 recipes and the search returns pins for, I don’t know, a star wars poster, then that user is going to think Pinterest searches aren’t very reliable and thus, they may not return. And that’s not at all what Pinterest wants. 

Bottom line, save time and cut the hashtags.

Pinterest Group Boards

The 2nd thing we need to stop doing? 

Using Group boards – Now this is debatable depending on who you talk to, but the effectiveness of group boards has severely declined. This is because in a newsbrief about an algorithm update, Pinterest said that they prioritize sharing the content from YOUR website vs. content you save from other people.

After that, a lot of group boards became a dumping ground if you will, a place to save your pins maybe because thousands of people follow that board, but if no one is engaging with those pins, or saving them, then it’s not really benefiting you or the other people in the group. 

Plus, Pinterest also said that you should be pinning to the most relevant boards for your pin. For example, if your pin is about your top 5 favorite holiday candles, you should be saving that to a board about candles! Bottom line here, only use group boards if they are 1) supremely relevant and 2) actively drawing clicks and engagement.

How many times per day to pin on Pinterest

The 3rd and final thing you need to stop doing on Pinterest? 

Pinning  30+ times per day 🙅🏻‍♀️ Just, no. 

Back in the day, the more you pinned, the more your content was seen, the more clicks you got. You could also take one pin and pin it to 30 boards, regardless what the boards were actually about! Uh-huh. 

In today’s Pinterest algorithm world, 5 pins per day, pinned to the most relevant boards for the pins topic will get you far better results than pinning 30 times per day to 30 random boards, (also, your account might get flagged). Most accounts that I manage see the best results with pinning 10-15 times per day.

As a Pinterest Strategist, it’s my job to stay up to date on the very latest when it comes to guidelines and best practices. Which is why my clients are seeing such great results. I will always share what’s working NOW as opposed to out of date strategies that no longer work, or even “click-bait” type content that may get me a lot of traffic, but it’s not really helping you in the long run. 

Keep checking back for more actionable posts to help you make Pinterest marketing EASY for your business.

Until then, happy pinning!

CONTINUE READING

If you’ve spent anytime around Pinterest, you’ve likely heard the term Pinterest SEO or how KEYWORDS MATTER! But what does that even mean and what are you supposed to do with the keywords once you have them? More importantly WHY do keywords matter? 

Pinterest Keywords: What I wish I’d known before I got started

Wanna watch and learn? Click here or below for the full video!

I’ve been doing this Pinterest marketing thing for a while now, and I know one of the biggest hang ups people have is around keywords and Pinterest SEO. It’s one thing to understand SEO and why it’s important, but on Pinterest, where and how to use this to your advantage can get confusing. 

So today I wanted to dive into this topic and share with you what I wish I’d known when I got started. And that is, how keywords work on Pinterest and how Pinterest uses keywords to deliver search results. Because only when we truly understand how this all works can we truly begin to optimize our Pinterest profile and use keywords to our advantage.

How Keywords Work on Pinterest

The Confidence Score 

To get started, let’s look at what happens when a user searches on Pinterest.

Numero uno here is the Confidence score. The Confidence score is how Pinterest determines how relevant the keyword you’ve used is to the pin image itself. The higher the score, the more relevant it is and the higher your content will rank. They pick up MULTIPLE keywords per pin, and they need to see what keywords are the most relevant so they can rank your pin. And the overall ranking is based on the confidence score. This score consists of the keywords you use, the image you use, the text on your image, the language and even your website! 

Where to Use Keywords on Pinterest

Pin Image Text

Let’s take a look at an example. In this pin image below, the title of the pin is 6 Reasons to Hire a Pinterest Manager. Here we are trying to rank for the term “hire a Pinterest manager”. Since we want a higher confidence score for that phrase, you’ll see that we have used it in the text on the image.   

Pin Title

In the same example, we have also used the “hire a Pinterest manager” phrase in the pin title. This is another area Pinterest searches to rank the relevancy of your pin.

Pin Description

The pin description is hugely beneficial to your pin! This is a place we can not only write a description for our content or product, but Pinterest picks up keywords here as well. It should always be written in paragraph form with relevant keywords to your pin content.

Board name and Board Title

The next place Pinterest is going to look for keywords is in a board name and a board title. If you save a pin to a particular board, whatever that board name is and whatever keywords you use in that board description, those keywords become associated with that pin. This is why it is SO important that the first time you pin an image to Pinterest, you are pinning it to the most relevant board FIRST. When you do this, your content will rank higher. If you pin the image to a board that is vaguely relevant, meaning the keywords don’t match, Pinterest is going to think, “we’re not giving this a high confidence score because it isn’t relevant!”. 

Pin Images

Another source that Pinterest looks at are the actual objects in your image. Yes! They are looking at the image objects! So if your pin is about the best lamps for a modern boho decor style, but the image you use is of a couch, chances are, that pin isn’t going to get a very high confidence score for modern boho lamps because the image isn’t related to the text. 

Your website

Lastly, not only is Pinterest looking for keywords in all of the aforementioned areas, they are also looking at your website! Your URL, the page title, the body on the page, the page description and even the images on your page. 

Pinterest SEO Relevancy

When you have the same keywords that are relevant to the search, in all of these areas, Pinterest has more confidence that your pin is relevant in delivering your pin in front of that search because that user is more likely to click on that image. Bottom line, we are trying to make sure that Pinterest is CONFIDENT that your content is relevant to the search you are trying to rank for. On the contrary, if your using keywords related to quick weeknight meals, but your pin and the webpage you’re linking to is about how to travel internationally with kids, chances are, that pin isn’t going to show up in search results for EITHER topic. 

And that brings to me a quick tip. DON’T KEYWORD STUFF! Just like Pinterest can get confused when you’re using non-relevant keywords on your pin or in your description, the same can happen when you’re using TOO many keywords in the description. It’s better to stick to maybe 5 extremely relevant keywords than it is to put 20 somewhat relevant keywords. 

That is the gist of how keywords work on Pinterest and how the platform uses them to deliver your content in search results. If you want to learn more about keywords, and more specifically, exactly how to do keyword research, check out my post, 3 Easy Ways to do Pinterest Keyword Research!

In the meantime, happy pinning!

CONTINUE READING

If you know anything about Pinterest, you know that it is a search and discovery platform, which means whether you like it or not. Keywords matter on Pinterest, but if the thought of SEO makes you wanna crawl back into that cozy bed, then this post is for you! Today I’m gonna show you three easy ways that you can do your keyword research fast and easy!

3 Easy Ways to do Pinterest Keyword Research

Wanna watch and learn? Click here or below for the full video!

Now, as I mentioned above, Pinterest is a search and discovery platform. Think of it as if Google and Instagram had a baby, a visual search destination.

But because it’s a search engine and SEO matters, people get hung up on the SEO and the keywords. 

But the truth is, in reality, doing keyword research is really easy, especially since you can do it right on the Pinterest platform. So let’s jump into the three ways that you can do keyword research on Pinterest fast.

Pinterest Keywords: The Pinterest Search Bar

The first way you can do your keyword research on Pinterest is by using the Pinterest search bar. Head to the search bar on your Pinterest home feed, type in a topic you wish to do keyword research for, then see what works auto-fill in the drop down. These are keywords for your topic!

For a more detailed demonstration, check out the full video above!

Pinterest Keywords: The Pinterest Ribbons Bar

The second way that you can do your keyword research on Pinterest is by using the Pinterest ribbons bar. 

Once again, start on the Pinterest home feed, type in a topic you wish to do keyword research for, then hit enter. Directly below the search bar, you will see “buttons” with additional words listed. These are keywords that are associated with the original topic you searched for. 

And yes, they are ranked in order of search volume. Even better! Review all keywords listed here to see if they are relevant to your topic or product at hand.

Pinterest Keywords: Related Search Buttons

And lastly, the third way that you can do keyword research on Pinterest is by using the related search buttons. Have you ever typed something into the search bar on Pinterest and scrolled through your options? And when you get halfway down the screen, you see ribbons or related searches to what you’re already searching for, and they’re kind of like buttons.

These are even more keywords that may be relevant to your original topic. What you find under the related searches are often other search phrases that are searched within your original topic or category.

For example, if you search “wedding dresses”, then scroll down to find related searches, you may find phrases like “best wedding dresses”, “elegant wedding dresses”, etc.

Top 3 EASY ways to do Keyword Research on Pinterest!

These are the top three ways that I do keyword research on Pinterest to find the right keywords. Now remember, start with your topic first and use one, or maybe use all three of these different formats, and I promise you will find the right keywords to target for your content or your products.

Again, to see a full walk-through of what each of these processes look like on Pinterest, check out the video above. Be sure to hit the subscribe button and never miss out on our little Pinterest party!

Happy pinning!

CONTINUE READING

We are ALL strapped for time these days. And it seems we’re constantly berated with ads or promos for anything under the sun that could save us time or make us more efficient (trust, I’ve probably tried them all!) But when it comes to marketing your business, some may need a Pinterest hack in order to save time yet be as efficient as possible.

In today’s post, I’m sharing my top time-saving Pinterest hack to help you shave off a few minutes when it comes to your Pinterest marketing efforts

Top Time Saving Pinterest Hack

PIN TEMPLATES! This may not seem like rocket science but you wouldn’t believe how many client’s I work with that have never used pin templates in their Pinterest marketing. 

When you have a set of pin templates already created in Canva (or any other design program you may use), the overall design process becomes much easier and much faster to complete.

In fact, this time saving Pinterest hack doesn’t just save you time, it ultimately allows you to batch create pins for your content or products.

Let’s look at a few examples or a possible workflow with pin templates.

• Design 5 pins for Content A
• Pick 5 pin templates from your template set
• Add photos to all 5 pins
• Add text to all 5 pins
• Adjust any text or alignment to all 5 pins
• Download pins

I have a whole module dedicated to how you can do pin design this way in my program, Pinterest Plan on a Page! Plus, I teach you how to create 5 pins in just 5 minutes!

See below for a quick video sneak peak from the pin design module!

Now, Pinterest Plan on a Page doesn’t just teach you how to save time with pin design. It shows you how to implement an entire Pinterest marketing plan and process without wasting hours upon hours each month! 

Learn more by clicking the image below!

OK, now you know my biggest time saving Pinterest hack! Do you have one that’s different? If so, drop me a line or share yours below!

Because we all need a few more minutes in the day 🙂

CONTINUE READING

If you’ve spent any time around my website or this blog, you know that one of my core beliefs is that marketing your business as an online entrepreneur shouldn’t be an uphill battle. Which is exactly one of the reasons why I started specializing in Pinterest marketing to begin with! In a line-up of platforms, Pinterest just stands out to me. 

Why? 

Well, mainly because of the evergreen factor. A post on IG or FB may receive engagement for up to 48 hours but you’re content on Pinterest lives on FOREVER. Plus, Pinterest is a search and discover, traffic driving platform. If you’re goal is to get people to your website to sell them something, Pinterest makes far more sense IMO.

But I get it. There are SO many platforms out there. And if you’re still a solo-preneur, it’s impossible to be everywhere at once (if you’ve somehow figured this out, please let me know!). 

Which is why I aim to make Pinterest Marketing EASY. It doesn’t NOT have to be hard or take you 2 hours everyday, all month just to get visible. 

Keep reading for my top 3 tips for making Pinterest Marketing EASY.

Upfront Planning

We’ve all heard about batching when it comes to content creation, right? Do all your writing, then your editing, then your image creation, etc. Batching similar tasks together rather than jumping from step to step will ultimately save you time in the future. Also, batching in general will save you time as you won’t be wasting precious minutes everyday trying to post on the fly!

When it comes to Pinterest, I also like to batch. But before we get to that, there’s the pre-work. The pre-work is what will save you loads of time when it comes to your Pinterest marketing plan and the pre-work I’m talking about is:

• Keyword research
• Pre-writing your pin titles
• Pre-writing your pin descriptions

Having this work done and saved in a master template will save you HOURS in future pinning. This way, you won’t be trying to think of a clever pin description every time you sit down to upload your pins!

BONUS:

I just launched a program called Pinterest Plan on a Page where I show you the exact steps that go into the pre-work phase, plus how to do things like keyword research, keyword organization and ultimately content organization. We created an actual “Plan on a Page” for your monthly Pinterest marketing tasks. You can learn more about it by clicking the image below!!

Processes

I’m an ESFJ and Enneagram 3. If you know anything about these personality types, then you know they indicate that I love a good process or system (and they’re 100% correct). I have a process and system for everything in my business.

And the same needs to be true when it comes to your Pinterest marketing. Creating images and pinning when you have time, won’t do much for your overall success. Pinterest likes consistency.

The more consistent you are, the more the algorithm will recognize you, the more they will show your content. The more they show your content, the more people can engage which means they show your content even more – see how that works?

But in order to be consistent you need a process to help you do so. I’ve built mine out in Asana but you will need to determine things like:

• When will I review analytics from the previous month?
• When will I decide what content/products to focus on/pin design each month?
• When will I do pin design and how many will I do at a time?
• When will I schedule/post my pins?

Determining these aspects and adding them to your calendar will help you create your overall process that can be repeated each month.

Pin Templates

This is probably my top time saving hack, so essentially, I’m saving the best for last:)

In order to make your Pinterest marketing easy, you MUST have pin templates created for your business! Having templates already created makes batching your pin design a quick and easy task rather than an overall time suck.

I am not a graphic designer, nor do I play one on TV 🙂 So sitting down with Canva open to a blank canvas is not my idea of fun. But what I do for my clients’ businesses, as well as my own, is take the time at the very beginning, to design 10-20 templates that I can use each month, varying the image and text (and in some cases, the color) to create my monthly pin designs. 

Does it take me a bit to design the original templates, sure. But once they’re done, it’s off to the races.

QUICK NOTE:

As a bonus in my Pinterest Plan on a Page program, I give you access to 15 free standard pin templates, a whole section on how to make them your own with your personal branding PLUS a video training on how to design 5 pins in 5 minutes! Click here to access >> > Pinterest Plan on a Page

I hope this quick post has shown you 3 quick ways that you can make your Pinterest marketing easy! I break down each of these 3 tactics inside of Pinterest Plan on a Page and also give you the step-by-step breakdown for how to accomplish each one. Plus, of course, you get the actual Plan on a Page – what you need to do each month to keep the process going and see success on Pinterest. 

Check out the full details here, or message me to learn more!

CONTINUE READING