When I decided to start my Pinterest Business, there were two big obstacles that held me back. The first was how to find clients and the second was the website. And if you’re anything like me, you may think that these 2 things go hand in hand. How does an online business find clients if they aren’t ONLINE?
Truth 💣: You don’t need a website, branding or a social media account to start your business and book clients. Aren’t you starting something new for more freedom? More money?
Then why would you delay all that by waiting until everything is “perfect”?? The longer it takes you to find “perfect”, the longer you delay yourself from making money, finding clients and leaving your job if that’s also your goal. Also, as a recovering perfectionist, I’ve learned that there is no such thing😂
Unfortunately, I had to learn this the hard way. I got some bad advice early on that said I DID need a website in order to find clients. But since I was still working at my 9-5 job full time, knew next to nothing about building a website and had no money to hire someone to do it for me, I finally realized this was something that needed to wait.
Because the longer I waited on a website, the longer I was waiting to find clients and make money. Which meant it would be even longer before I could leave my job. And that didn’t sit well with me.
So today, I’m breaking down the steps I took to get my business off the ground and how I started making money without a website! Let’s do this, shall we?
Determine the ideal client for your Pinterest Business
This sounds a lot easier than it actually is. As an aspiring Pinterest Manager wanting to start a Pinterest business, it’s easy to say “blogger” when it comes to your ideal client. But what KIND of blogger? What NICHE blogger do you want to work with? You must ask yourself some questions to help define who your ideal client is. Doing this helps you target exactly who you want to work with when you start reaching out to potential clients. It also helps you become an EXPERT in one particular space!
- What industry or professionals would you like to work with?
- What are you interested in?
- What does your ideal client like to do in their free time?
- What is their age?
- Male or female?
- Where do they hang out online?
- Where are they overwhelmed in their business?
Once I went through this process, I knew exactly who I wanted to work with! You can read more about how I became a Pinterest Manager, but it wasn’t until I niched down and defined my ideal customer that my business took off.
Create your service offerings and determine your rates
This is another one of those areas that paralyzed me. How do I package my services and what in the WORLD do I charge? Ultimately, I invested in the Become a Pinterest VA Today course to help me with this, but it didn’t stop there.
Ultimately, your packages should include services that you enjoy performing and services your ideal client needs. For example, if you love creating Tailwind schedules but graphic design isn’t your thing, you don’t HAVE to offer pin design! If this is the case, perhaps your ideal client has a pin designer on his/her team but only needs you to manage their schedule. See how that works? This is the best part of owning your own Pinterest Business!
Deciding on your rates is a simple backward equation.
- Establish how much money you need to make per month
- Don’t forget about taxes! Determine your rate and build that in
- What are your monthly business expenses? FYI this should be relatively small if you’re just starting out.
- How many hours do you have available to work?
Let’s break this down. Say you need to make $2000 per month as your “take home”. We’ll assume your tax rate is 30% (better safe than sorry here!) and you have approximately $100/month in expenses. Now to hours.
Let’s break this down. Say you need to make $3000 per month as your “take home”. We’ll assume your tax rate is 30% (better safe than sorry here!) and you have approximately $100/month in expenses.
Income goal of $3000 + 30% taxes = $3900
$3900 + 100 (business expenses) = $4000
$4000 / 5 clients (or the number of clients you want to work with at a time) = $800
Note: Based on current industry standards, $800 is an excellent going rate for monthly organic Pinterest management.
After doing this for 4 years, I’ve found that the service that brings in the MOST profit within my business, is my Pinterest Ads management package.
Online advertising is a highly sought after discipline. Which means those who master this craft, can charge a premium for their services. And specifically with Pinterest, because of the way the ads algorithm works, it takes less time to manage ads than organic management (on Pinterest).
More money + Less time = More profit
More money on the bank + less time at your computer = more time to do all the things you love.
I’m so passionate about what offering this service has allowed for my family that I created a guide to help you do the same! And in it, I share exactly what you should be charging per month, even if you’re a beginner. Plus, what you need to know about being a sought after Pinterest Ads Manager, common mistakes to avoid and the most lucrative client niches for Pinterest Ads Management and where to find them!
Choose your entity and register your business
This is a step not to be missed, most importantly when it comes to tax time. For purposes of truly establishing your business, I recommend applying for an EIN and creating either a Sole Proprietorship or an LLC. Let me define the differences:
Sole proprietorship – is a type of enterprise that is owned and run by one person and in which there is no legal distinction between the owner and the business entity.
LLC or Limited Liability Company – a corporate structure in the United States whereby the owners are not personally liable for the company’s debts or liabilities.
Basically, the main distinction with the two is what happens if you are ever sued. If you are sued as a sole proprietor, your personal assets are up for grabs. However, as an LLC, they are suing company assets and personal assets are protected.
There are financial distinctions between the two. It does cost to set up an LLC and in most states, there is an annual fee to maintain. Personally, I started out as a sole proprietor, but created an LLC as my business grew and the liabilities became greater. Check out your state’s website for more information on how to establish either entity.
Create a business portfolio
As I said from the start, a website should not be a deterrent from starting your business and making money. The longer you wait to have your website perfect, the longer you’re waiting to make money.
Once I decided to put the website aside, I created a Services Portfolio, and started pitching clients. And you know what, I was hired! Three times to be exact. Yep, that’s 3 clients for my business WITHOUT a website. And at this point, I had the cash to outsource because let’s be honest, building a website takes TIME. And it was more time than I had to give.
I want you to be able to start TODAY, so I’m sharing my portfolio template with you. This template was designed in Canva, so you will need a Canva account to access and edit. But once you do, it’s completely customizable. You can edit anything to fit your brand!
Create your processes and systems
One last step before sharing that portfolio and getting clients and that’s making sure you have your processes and systems in place. I am a process NERD. I love setting up systems and creating timelines to help me manage my business. If there’s something that aids efficiency, I’ll find it!
My favorite system for organization and workflow is Asana. I have each of my Pinterest management packages built out, step by step, to help me stay on track. Assigning due dates assures that I never miss a task or deadline.
Asking yourself a few questions will help you start the process and workflow planning:
- How will you onboard your client, and what questions will you ask?
- If you do a discovery call, on which platform will that take place (i.e. zoom, phone, Skype, etc)
- How will you send your service contract?
- How will you invoice your client?
- How will you gather passwords (i.e. LastPass)?
- Lastly, what steps are necessary to deliver your service, or what is your service process?
Defining these processes and systems early on will help you better provide your service and keep your clients coming back for more!
It’s time to get some clients for your Pinterest Business! Now that you have your newly created portfolio, let’s put it to use. You can use any or all of the following resources to start reaching out to potential customers.
- Create a pin image (I love using Canva!), upload to Tailwind or Pinterest and link it directly to your portfolio! You can do this by saving it as a .pdf in Google Drive. Bam, links directly to your services!
- Sign up for Upwork, start submitting proposals and attach your portfolio. You can read more about how I was hired on Upwork within a week! I also have a free proposal template available for download!
- Once your determine where your ideal client hangs out, go there! For instance, if it’s Facebook groups, join that group and share your knowledge! Many groups offer “promote your goods” days where you can link to your portfolio. One piece of advice, I find the small to medium size groups are more beneficial that the gigantic ones. It’s easy to get lost on a group that has 5,000+ members.
- Tell your friends and share your portfolio!
- Post it on your LinkedIn profile!
If you go through this process, get your portfolio set up and land a client, send me a note in Instagram and let me know!