If you’ve landed on this blog post, chances are, you’re looking into the possibility of becoming a Pinterest Manager or Pinterest Virtual Assistant. And I’m gonna go out on a limb and say, you’re 100% in the right place! Especially, if you’re looking into specific Pinterest Manager services!

Just 4 short years ago, I was in your shoes, looking into the possibility of starting an online business, unsure of really where to start. I stumbled upon Pinterest management (on Pinterest, of course!) and the rest is pretty much history.

In the last 4 years, I’ve been able to grow into a boutique Pinterest Marketing Agency. What started as a small side hustle, has allowed me to leave my 9-5, travel with my family, volunteer regularly at my kids school and ultimately, make more money than I ever did at that 9-5.

But of course, I didn’t start here! There was a lot of trial and error over the last 4 years. Plus, there are SO MANY services you can offer as a Pinterest manager or Pinterest Virtual Assistant. Trust me on this because I’ve tried them all! If you want to read about all those, check out this post for more.

Alas, this article isn’t about all those other services. This is about the #1 service! And that, my friends, is Pinterest Ads Management!

Pinterest Advertising

My guess is that if you’ve spent any time searching on Pinterest, you’ve likely seen a Pinterest Ad. But the difference between ads on Pinterest and ads on other platforms like Facebook or Instagram, is that while you’ve likely seen an ad, you may not have even known it. And that’s the beauty of ads on Pinterest!

Pinterest ads are designed to look just like other pins as you’re scrolling through your feed. They can be a standard pin image, video or carousel. The most popular forms, however, will be either a standard image or video. 

You can tell a pin is an ad by the text below the image. If it is an ad, it will say, “Promoted by…”. See example below:

Return on Investment

In general, most businesses advertising on Pinterest see a higher return on investment here than when they advertise on other platforms. Why?

Because Pinterest is a visual search engine. People are more likely to convert when seeing an ad because they SEARCHED FOR IT! 

On other platforms, it’s quite the opposite. Users are scrolling Facebook, catching up on photos from their cousins vacation and BOOM – they’re hit with an ad for flip flops. WHA? They weren’t on FB searching for flip flops. They weren’t even in a group talking about flip flops, yet here is this ad…and the user keeps scrolling because they weren’t necessarily in the mood to learn about flip flops. They didn’t SEARCH for it.

The demand for Pinterest advertising services has been steadily increasing due to several key factors. One of those factors is Pinterest’s user base. 

Pinterest boasts a significant and engaged user base, with millions of users actively searching for inspiration and products. This active user base has attracted businesses looking to tap into this audience. Not to mention, the average cart value of a Pinterest shopper is about $50 higher than that of any other social platform!

Another key factor is the growth we’ve seen in e-commerce. As e-commerce continues to flourish, businesses are eager to leverage platforms like Pinterest to showcase their products and drive sales. And with Pinterest’s integration with Shopify, leveraging Pinterest is almost a no-brainer.

#1 Pinterest Manager Service: Pinterest Ads

Last year, I took a good hard look at what was bringing in the most profit inside my business vs. what was weighing me down. And was shocked at what I learned!

Out of all of the services I offered, Pinterest Ads Management won out over all the others, hands down. Want to know why?

With organic growth becoming more and more difficult, business owners are turning to online advertising. Specifically, they are recognizing the value of Pinterest advertising and are actively seeking experts who can manage their campaigns effectively. This means those who master this craft, can charge a premium for their services. And specifically with Pinterest, because of the way the ads algorithm works, it takes less time to manage ads than organic management (on Pinterest).

More money + Less time = More profit 

More money on the bank + less time at your computer = more time to do all the things you love.

Focusing solely on Pinterest Ads clients allowed me to take 45 days of vacation last year!

Additionally, Pinterest Ads are an untapped market for A LOT of industries. While the cost of Meta Ads continues to increase, business owners are looking for ways to diversify their ad spend and get better results. If I had a penny for every time a client said they were shifting dollars to Pinterest because they were over Facebook…🤯

I’m so passionate about what offering this service has allowed for my family that I created a guide to help you do the same!

Inside this FREE guide, I will teach you what you need to know about being a sought after Pinterest Ads Manager and answer FAQ’s. I’ll also tell you common mistakes to avoid PLUS the most lucrative client niches for Pinterest Ads Management and where to find them!

What I love most is that this isn’t another MLM or social media management. It’s not writing captions and posting pictures. It’s a skillset that pays BIG bucks to those who nail it. Being an ads manager is one of the most sought after freelance careers with most people making a minimum of $5k per month.

And I want to share EVERYTHING you need to know about getting started.

And if you need more convincing….

Offering Pinterest Ads Management as a service can be highly profitable for several reasons:

• Recurring Revenue: Pinterest ad campaigns require ongoing management, optimization, and monitoring. This creates opportunities for recurring revenue, as clients often sign long-term contracts or retain your services on an ongoing basis.
• Competitive Advantage: By becoming a specialist in Pinterest Ads Management, you gain a competitive advantage over general digital marketing agencies that may not have specialized knowledge in this area. This is HUGE! I’ve had SO many clients come to me, after a general digital marketing ad agency lost them $1,000’s on Pinterest because they were trying to manage campaigns as they would on Facebook. And, It’s. Not. The. Same.
• Pricing Flexibility: You have the flexibility to set your pricing structure, depending on the level of service you offer, allowing you to cater to a range of clients from small businesses to large enterprises. I share the MINIMUM you should be charging, even as a beginner, inside my guide!
• Scalability: As your expertise and reputation grow, you can expand your client base, increase your pricing and potentially hire additional team members to manage larger portfolios.

I want you to know that I don’t share all of this lightly! I know how overwhelming it can feel when you’re starting out, especially when it comes to the different services you can offer as a Pinterest Manager. Which is exactly why I wanted to write this post. If organic management is more your style, that is TOTALLY OK! But at this point in my life, I needed more flexibility and more time to run the kids around without sitting at my computer all day. And by simplifying my business to only offer Pinterest Ads, I’ve been able to achieve all that and still make more money year over year within my business.

If you’re curious about exactly what this looks like, grab my guide to learn everything you need to know about becoming a booked out Pinterest Ads Manager!

CONTINUE READING

When I started my online business offering Pinterest management services, I was looking for a means to finally quit my 9-5 and work for myself. While it didn’t look AT ALL as I had planned it, nearly a year to the day after I filed my business paperwork, I was able to do just that! 

As I hit my 3rd year in business, I took some time to reflect on some of the biggest lessons I’ve learned in my first 3 years as a business owner and entrepreneur. 

If you are looking to start an online business or if you’re still in the early stages of entrepreneurship, I’m hoping that a few of these lessons and tips will help you push through and keep going!

 Invest in your Growth

We’ve all heard the term, “you have to spend money to make money” and it’s true. You do need to invest in your business in order to move it forward. 

When I got serious about making my once Pinterest side hustle into a full time gig, I knew that in order to get to where I wanted to be, I needed to learn from someone who was already there. Someone who had been in my shoes but was a few steps ahead of me and could guide me in the right direction.

In June of 2020, I began working with Pinterest Queen, Kathryn Moorhouse, in her mentorship program and with her help and guidance, I was able to build a solid foundation for my business, learn even more about Pinterest plus, systems and process for everything from client acquisition to client onboarding. I can honestly say that had I not made this investment, my business would most likely still be a side hustle. Instead, I have replaced my 9-5 income and am booked out with client work!

There are plenty of other ways to invest in your business outside of working with a mentor or coach. Early on, I realized that to maximize my available time, I needed to focus on my zone of genius (Pinterest and systems:) and outsource everything else.

In the early days, I spent hours and hours trying to design my website. Google search after Google search. Three months passed and I still had no website to launch. Now, I’m the first to say that you do not need a website in order to launch your online business, but I knew I would need one eventually. So, after 3 months on the struggle bus, I outsourced it. And in just a few weeks, I had officially launched my new site.

Outsourcing is one of the best ways you can help your business grow. Time is our most precious commodity and when you stop wasting it on arduous tasks, you’re freed up to focus on money making tasks that add to your bottom line.

Network, Network, Network

I come from a corporate sales background, so networking wasn’t necessarily new to me. But Online networking was!

One of the best things I’ve done for my business is find a few Facebook groups that promote relationship building and networking and then schedule regular coffee chats with other business owners to learn about them and their business. 

Coffee chats alone have provided numerous client referrals, speaking opportunities and overall, brand visibility.

To get started, create an online calendar (I love Calendly), find a few groups that allow this, post that link and get some calls set up! You’ll be amazing at how your network grows.

Work on your Mindset

Before I started my business, I was not a journal-er. I didn’t read a lot of self help books. But when Kathryn and I began working together, she taught me the importance of having a solid mindset as an entrepreneur. 

I began journaling with provided prompts and uncovered mindset blocks that I’d been holding on to since SECOND GRADE! What?! It was mind blowing how identifying things that were holding me back ultimately allowed me to move forward.

So, I highly suggest you grab a notebook and find some journal prompts on Pinterest and see what you can uncover.

Collaborate

Along the same lines as networking is collaboration. By collaborating with other business owners, whether it be in their Facebook group, on their podcast or a live on their Instagram, you open yourself up to a brand new audience. Their audience! 

When you open yourself up to a new audience, you’re also opening yourself up to new potential clients. Through collaboration, I’ve received several referrals OR the people who saw my presentation/talk, have then referred me out to others. 

Networking and collaborating has lead to a trickle down effect in my business that has helped me gain both visibility and new customers!

Collaborate often!

Build the Funnel

This one takes a little longer, but it is worth it in the end. Setting up your sales funnel, and using a source like Pinterest as a traffic generator for that funnel, can lead to new leads, more exposure, email list growth and incremental sales if you have a digital product.

My best tip for building your funnel is to start with the end in mind. What do you want them to buy? What steps would they need to take to get there? And what freebie would relate to the end offer?

Starting with the end in mind will help you understand your customers journey which in turn will help you build a successful funnel.

If you’re in the beginning phases of funnel creation, check out my Pinterest Sales Funnel Roadmap! In this roadmap, I show you what the process of creating a funnel looks like, what you need to do on Pinterest to get traffic into your funnel, plus tips for your landing page, email sequence and how to pitch your offer so that it converts!

This is the process I followed as I created the funnel for my mini-course, Pinterest Plan on a Page! This course will help you get all of your Pinterest systems in place, plus it’s literally a plan on a page that tells you what to do each month to implement your Pinterest marketing plan!

Honor your Pace

I don’t know about you, but I’m impatient. I always have been and it will always be a work in progress.

And it’s no different when it comes to my business. Instead of going through the processes and steps, I wanted to be fully booked with a full income overnight:) Plus, we are bombarded with images on social media of people hitting $10k days and $50k months. It’s hard to avoid imposter syndrome when we see these things over and over.

But, we all know that it doesn’t work like that. Someone else’s middle or end cannot be compared to your beginning.

Once of the best pieces of advice I was given early on was: “Honor your pace.”

Honor your pace. Don’t rush through it just to get to someone else’s end. Honor where your at and take pride in how far you’ve come.

Building a solid and successful business takes time. Don’t rush it!

Keep moving forward

As an online business owner and entrepreneur, you will undoubtedly experience obstacles. You may have a full client load one day and then 2 clients end their contract the next.

But don’t let it destroy the mindset you’ve worked so hard to build! 

When I experience a difficult obstacle, I like to journal about it, identify the truth and the lie in the scenario, and decide to let it go and MOVE ON.

Keep moving forward. Keep taking the next best step, and I promise your business will continue to grow.

No matter what stage of online business you’re in, I hope this has provided you with some tips and tricks that you can apply as you build and grow as an entrepreneur. Drop me a line and let me know what your favorite tip is!

CONTINUE READING

Updated Aug. 2023

If you’ve landed on this blog post, chances are you’re looking into how to become a Pinterest VA or Pinterest Manager. But if you’re anything like me when I started out,  you’re not quite sure what services to offer. Narrowing down your Pinterest management services can be tough when you’re first starting out but don’t let it paralyze you. The beauty of owning your own business is that YOU GET TO CHOOSE! You don’t have to offer something that you don’t like to do….and there are SO many aspects to Pinterest marketing, that you can do it all OR you can do what I do and focus in on the service that brings in the most profit💰 (P.S. You can learn more about how I became a Pinterest Manager Here!).

In this post, I’m going to share 6 in-demand services you can offer PLUS my FAVORITE in-demand service that takes the least amount of time but brings in the most money. Yes, please.

Now, let’s dive into those services! 

Pinterest Management Service #1: Pinterest Account Set-up

If you’re just starting out, Pinterest account set-up is a great first service to offer. It gives you a chance to put your training into action by starting with an account from scratch.

With this service, you’ll be responsible for creating a Pinterest Business account (or converting a personal account), claiming your client’s website, applying for Rich pins and then optimizing the account for success.

When I talk about optimizing the account, I’m referring to the following:

• Extensive keyword research for your client’s niche
• Profile title and bio creation with use of keywords
• Board creation for your client’s niche specific content – don’t forget board descriptions with your keywords here!
• Filling each board with at least 10 pins, both your clients and curated niche content

Without account optimization through your SEO and keyword research, the account will not perform as well. This is one of the most important steps in Pinterest account management.

Pinterest Management Service #2: Pinterest Monthly Management (Organic)

Organic Pinterest monthly management is where I got started. This service allows you to really understand your client’s niche and/or products and then help them strategize in order to meet their overall goals. Through Pinterest monthly management, you will be responsible for all the things:

1. Monthly pin scheduling 
2. Account optimization
3. Pin design
4. SEO and keyword research
5. Description writing
6. Monthly reporting
7. Overall Pinterest strategy

This is just the tip of the iceberg! The beauty of monthly management is that you can tailor your packages to include what you love doing best. Or even update them to match your potential client’s needs. 

Pinterest Management Service #3: Pin Creation

If you have an eye for design, then pin creation could be right up your alley! This can be offered along with a full management package or as a one off service. A lot of business owners like to have bulk pin images on hand for each blog post.

To meet this need you can offer packages of 10, 20, 30, etc., for owners to choose. You can offer template creation or create pins in a previously designed template.  

Pinterest Service #4: Pinterest Account Audit

A Pinterest account audit is a full account review. This is a service for Pinterest Managers with a little more experience. You’ll want to be able to review every aspect of the clients account and provide a detailed report on where they can improve. You can perform the actual audit yourself as well, just be sure to charge for your time here!

The audit will review areas like profile description, pin design, board titles and descriptions and the use of their niche specific keywords throughout their account. I also like to review their analytics to see what’s working and what’s not and provide them with a few insights on what may be working for their competition. You’ll also want to analyze any group boards and recommend leaving those that are performing poorly. 

Some of the most common issues you may find through an account audit are:

• Incomplete business account set up
• Improper SEO or keywords in board titles, descriptions
• Improper SEO or keywords in pin titles, descriptions
• Not enough boards
• Too many boards
• “Off brand” boards

Most importantly, when agreeing to a Pinterest account audit, be sure to place parameters on the work you’ll be doing. You don’t want to agree to updating all the boards and then find out the client has over 100 boards to review! 

Pinterest Service #5: Keyword/SEO Optimization

The foundation of success on Pinterest starts with SEO and keyword research. Just like you can’t build a house successfully without first building the foundation, the same is true with Pinterest SEO. Lack optimization one of the top reasons many accounts are underperforming. 

This is another Pinterest management service that can be offered in a monthly package (I offer it in high end packages only) or as a stand alone service. There are business owners who prefer the DIY lifestyle of managing their own monthly schedule, but may not have the time or resources to properly optimize their account. 

When offering a Keyword/SEO optimization service, you’ll first want to start with detailed research of the client’s niche specific keywords. I like to make a list for each blog post they want to focus on. After that, go through and update the following areas with SEO:

• Profile name and description
• Board titles
• Board descriptions
• Review pin titles/descriptions and provide suggestions for future pins
• Hashtags

You’d be surprised at the impact just a few SEO tweaks can make on an account. I had one client who went from 200 to over 2,000 outbound clicks just one month after we optimized her account!

Pinterest Service #6: Pinterest Ads Management – My Favorite!

Pinterest ads management is my FAVORITE service to offer as a Pinterest manager. Last year, I took a good hard look at what was bringing in the most profit inside my business vs. what was weighing me down. 

Hands down, Pinterest Ads Management won out over every other service I offered. Want to know why?

Online advertising is a highly sought after discipline. Which means those who master this craft, can charge a premium for their services. And specifically with Pinterest, because of the way the ads algorithm works, it takes less time to manage ads than organic management (on Pinterest).

More money + Less time = More profit 

More money on the bank + less time at your computer = more time to do all the things you love.

Focusing solely on Pinterest Ads clients allowed me to take 45 days of vacation last year!

Additionally, Pinterest Ads are an untapped market for A LOT of industries. While the cost of Meta Ads continues to increase, business owners are looking for ways to diversify their ad spend and get better results. If I had a penny for every time a client said they were shifting dollars to Pinterest because they were over Facebook…🤯

I’m so passionate about what offering this service has allowed for my family that I created a guide to help you do the same!

CONTINUE READING

When I decided to start my Pinterest Business, there were two big obstacles that held me back. The first was knowing where to start and the second was the website. Sound familiar? If yes, then keep reading! For months, I was ready to start my business and make money but I was nearly paralyzed by these two things, specifically the website. How could I have an official “launch” if my website wasn’t built? How does an online business find clients if they aren’t ONLINE? 

I finally decided to break it down, step by step and brick by brick. I took messy action and just got started! I realized that a website didn’t determine the fact that I was a legit business! Yes, I would need this eventually, but waiting to have this, and all things, to be my version of perfect, was holding me back from making money. And who wants to delay that? 

So today, I’m breaking down the steps I took to get my business off the ground and how I started making money without a website! Let’s do this, shall we?

Determine the ideal client for your Pinterest Business

This sounds a lot easier than it actually is. As an aspiring Pinterest Manager wanting to start a Pinterest business, it’s easy to say “blogger” when it comes to your ideal client. But what KIND of blogger? What NICHE blogger do you want to work with? You must ask yourself some questions to help define who your ideal client is. Doing this helps you target exactly who you want to work with when you start reaching out to potential clients. It also helps you become an EXPERT in one particular space!

• What industry or professionals would you like to work with?
• What are you interested in?
• What does your ideal client like to do in their free time?
• What is their age?
• Male or female?
• Where do they hang out online?
• Where are they overwhelmed in their business?

Once I went through this process, I knew exactly who I wanted to work with! You can read more about how I became a Pinterest Manager, but it wasn’t until I niched down and defined my ideal customer that my business took off. 

Create your service offerings and determine your rates

This is another one of those areas that paralyzed me. How do I package my services and what in the WORLD do I charge? Ultimately, I invested in the Become a Pinterest VA Today course to help me with this, but it didn’t stop there.

Ultimately, your packages should include services that you enjoy performing and services your ideal client needs. For example, if you love creating Tailwind schedules but graphic design isn’t your thing, you don’t HAVE to offer pin design! If this is the case, perhaps your ideal client has a pin designer on his/her team but only needs you to manage their schedule. See how that works? This is the best part of owning your own Pinterest Business! 

Deciding on your rates is a simple backward equation. 

1. Establish how much money you need to make per month
2. Don’t forget about taxes! Determine your rate and build that in
3. What are your monthly business expenses? FYI this should be relatively small if you’re just starting out.
4. How many hours do you have available to work?

Let’s break this down. Say you need to make $2000 per month as your “take home”. We’ll assume your tax rate is 30% (better safe than sorry here!) and you have approximately $100/month in expenses. Now to hours. 

Let’s assume you have approximately 20 hours per week, or 80 hours per month, to spend on client work and it takes about 10 hours per client to manage their Pinterest account. The breakdown looks something like this:

• $2000 + 30% = $2600
• $2600 + 100 (business expenses) = $2600
• 80 available hours / 10 hours per project = 8 potential clients
• $2600 / 8 clients = $325 per package

If you want to work hourly, use the same process then divide the price by the number of hours. WA-LA – you’ve priced your Pinterest management packages!

Choose your entity and register your business 

This is a step not to be missed, most importantly when it comes to tax time. For purposes of truely establishing your business, I recommend applying for an EIN and creating either a Sole Proprietorship or an LLC. Let me define the differences:

Sole proprietorship –  is a type of enterprise that is owned and run by one person and in which there is no legal distinction between the owner and the business entity.

LLC or Limited Liability Company – a corporate structure in the United States whereby the owners are not personally liable for the company’s debts or liabilities.

Basically, the main distinction with the two is what happens if you are ever sued. If you are sued as a sole proprietor, your personal assets are up for grabs. However, as an LLC, they are suing company assets and personal assets are protected. 

There are financial distinctions between the two. It does cost to set up an LLC and in most states, there is an annual fee to maintain. Personally, I started out as a sole proprietor, but created an LLC as my business grew and the liabilities became greater. Check out your state’s website for more information on how to establish either entity.

Create a business portfolio – Download my portfolio template!

As I said from the start, a website should not be a deterrent from starting your business and making money. The longer you wait to have your website perfect, the longer you’re waiting to make money. 

Once I decided to put the website aside, I created a Services Portfolio, and started pitching clients. And you know what, I was hired! Three times to be exact. Yep, that’s 3 clients for my business WITHOUT a website. And at this point, I had the cash to outsource because let’s be honest, building a website takes TIME. And it was more time than I had to give.

I want you to be able to start TODAY, so I’m sharing my portfolio template with you. This template was designed in Canva, so you will need a Canva account to access and edit. But once you do, it’s completely customizable. You can edit anything to fit your brand!

Create your processes and systems

One last step before sharing that portfolio and getting clients and that’s making sure you have your processes and systems in place. I am a process NERD. I love setting up systems and creating timelines to help me manage my business. If there’s something that aids efficiency, I’ll find it!

My favorite system for organization and workflow is Asana. I have each of my Pinterest management packages built out, step by step, to help me stay on track. I will have many more posts about Asana in the weeks and months to come, but for now, check it out and see how it can work for you. Assigning due dates assures that I never miss a task or deadline. 

Asking yourself a few questions will help you start the process and workflow planning:

• How will you onboard your client, and what questions will you ask?
• If you do a discovery call, on which platform will that take place (i.e. zoom, phone, Skype, etc)
• How will you send your service contract?
• How will you invoice your client?
• How will you gather passwords (i.e. LastPass)?
• Lastly, what steps are necessary to deliver your service, or what is your service process?

Defining these processes and systems early on will help you better provide your service and keep your clients coming back for more!

GET CLIENTS

It’s time to get some clients for your Pinterest Business! Now that you have your newly created portfolio, let’s put it to use. You can use any or all of the following resources to start reaching out to potential customers. 

• Create a pin image (I love using Canva!), upload to Tailwind or Pinterest and link it directly to your portfolio! You can do this by saving it as a .pdf in Google Drive. Bam, links directly to your services!
• Sign up for Upwork, start submitting proposals and attach your portfolio. You can read more about how I was hired on Upwork within a week! I also have a free proposal template available for download!
• Once your determine where your ideal client hangs out, go there! For instance, if it’s Facebook groups, join that group and share your knowledge! Many groups offer “promote your goods” days where you can link to your portfolio. One piece of advice, I find the small to medium size groups are more beneficial that the gigantic ones. It’s easy to get lost on a group that has 5,000+ members.
• Tell your friends and share your portfolio!
• Post it on your LinkedIn profile!

If you go through this process, get your portfolio set up and land a client, drop me a line and let me know!

CONTINUE READING

How to become a Pinterest Manager without any experience

If you’ve landed here, my guess is that you’re at least a little curious about how to become a Pinterest Manager or Pinterest VA🙂 And hopefully, you found me from Pinterest! I’m pretty sure about these things because, just 4 short years ago, I was in your exact same shoes. Searching for something I could do at home that gave me more flexibility + time for my family and money for us to do the things we loved to do.

After months of searching and weeks of taking classes about being a Social Media Manager, I stumbled upon Pinterest Marketing and from that moment on, never looked back! I’m here to to tell you that without a doubt, this business has changed my family’s life for the better. So if you’re looking for something similar, keep reading more about how to become a Pinterest manager so you can finally ditch the 9-5 for the time and flexibility you’ve been dreaming of!

My Journey

If you’re new here, HI! And welcome! My name is Erica and I’m an 18 year corporate 9-5 DROP OUT turned Pinterest Marketing Agency owner. And if you would have told me 4 years ago that I’d be here, doing what I’m doing now, I probably would have laughed in your face😆 

I had the vision to start my business all the way back in 2018, but months of researching, doubting myself and harping on some unattainable perfection, delayed me from officially starting until June 2019. 

That month, I invested in my first Pinterest manager course, filed paperwork for my business in July and by the end of September, I had landed my very first client! All while still working full time at my 9-5. By October, I had 3 monthly retainer clients with contracts through January. 

Then, Covid happened. And just like everyone, our lives were flipped upside down. 

But while Covid was a curse for most, it was also a blessing. The company I was working for at the time was greatly affected by the pandemic and I had the opportunity to take a leave of absence. I used that leave of absence to go ALL IN on my Pinterest business. And I did. I hired an amazing mentor, went all in on finding clients and was able to go full time by September. Buh-bye 9-5 life! 

What is a Pinterest Manager

To start, a Pinterest Manager is NOT a social media manager! A Pinterest Manager specializes in helping their clients use Pinterest as a marketing platform to drive traffic, brand visibility, engagement, and ultimately, SALES.

Their main goal is to help drive traffic to their client’s website through strategic efforts that include but are not limited to:

• Creating scroll-stopping pins that speak to their audience
• Optimize their Pinterest profile (boards and pins) with the use of keywords and Pinterest SEO optimization
• Focused keyword use, targeting the client’s audience
• Scheduling pins to specified boards
• Monthly reporting

Some specific Pinterest Manager services and packages may include:

• Monthly account management
• Initial Account Set up
• Pinterest Pin Design
• Pinterest Account Audit
• Pinterest Account Clean up (SEO optimization)

Most in-demand Pinterest Manager Service

The #1 and most in-demand Pinterest Manager service currently: Pinterest Ads management!

Why?

Growing organically in the online space is becoming increasingly difficult. With the algorithms changing like the leaves, more and more business owners are leaning into the digital ads space and diversifying their marketing dollars.

Additionally, Pinterest Ads are an untapped market for A LOT of industries. While the cost of Meta Ads continues to increase, business owners are looking for other options that can get them better results. If I had a penny for every time a client said they were shifting dollars to Pinterest because they were over Facebook…🤯

Pinterest ads management is my FAVORITE service to offer as a Pinterest manager! Last year, I took a good hard look at what was bringing in the most profit inside my business vs. what was weighing me down. 

Hands down, Pinterest Ads Management won out over every other service I offered. Want to know why?

Online advertising is a highly sought after discipline. Which means those who master this craft, can charge a premium for their services. And specifically with Pinterest, because of the way the ads algorithm works, it takes less time to manage ads than organic management (on Pinterest).

More money + Less time = More profit 

More money on the bank + less time at your computer = more time to do all the things you love.

Focusing solely on Pinterest Ads clients allowed me to take 45 days of vacation last year!

I’m so passionate about what offering this service has allowed for my family that I created a guide to help you do the same! Check it out below!

Benefits of Niching as a Pinterest Manager

Early on in my Pinterest marketing journey, I pretty much said yes to everything. And there were some definite pros and cons to this:

Pros:

• I was able to learn A LOT about each specific service offering when it comes to Pinterest
• I was able to book out my services quickly 
• I was able to learn about what services I enjoyed and which ones were not really my jam

Cons:

• BURN OUT! By saying yes to everything, I burnt out quickly
• I was working ALL. THE. TIME. Which was NOT my goal when I started my business. I needed more time and flexibility for my family, and this was non-existent at the time
• There was no room to scale. By saying yes to so many different things, I effectively prohibited myself from scaling because just wasn’t anymore time in the day
• I was taking on clients who I knew were out of alignment, which caused undue stress 

By niching into one service, Pinterest Ads management, it simplified everything! 

• Marketing became easier because I could focus on ONE topic instead of the 4 different packages I had to offer
• Because Pinterest ads is a premium service, and it was the only thing I was offering, my revenue and profit grew exponentially
• I became a go-to in the Pinterest ads space
• I finally had more white space in my calendar and could be there for my family even more

Essentially, niching into one service gives you one consistent message and simplifies many aspects of your business. Ever hear the phrase, “Simplify to Scale”? It’s 1000% true! 

The riches are in the niches, my friend!

How much money does a Pinterest Manager or Pinterest ads manager make?

If you are offering Pinterest Ads management, $1000 per month should be your baseline! Remember, this is a PREMIUM service and your prices should reflect that.

At $1000 minimum, just 5 clients and you’re hitting $5k per month! Only want 4 clients? Then price your services at $1,250.

If you’re brand new and starting out as a Pinterest manager for organic marketing, your packages can be priced anywhere from $650-$850+/monthly depending on the deliverables in your package offering.

How to become a Pinterest Manager or Pinterest Ads Manager without any experience?

The first step is to start learning! You can do so without even leaving this website 🙂

Pinterest Mini-Course

Pinterest Boost Blueprint  – Learn exactly how to master Pinterest SEO and keywords in order to optimize your Pinterest profile and ensure your content or products show up in the right search results every single time.

Blog Posts to start with

• Everything you Need to Know about Pinterest SEO and Keywords
• Understanding the Pinterest Sales Funnel
• How Pinterest Ads can Accelerate your Growth
• Creating a Pinterest Strategy for Your Business

Short and Sweet Videos

Watch me on YouTube

Ready to learn even more about becoming a Pinterest Ads Manager?

Grab The Essential Guide to Becoming a Pinterest Ads Manager and get started!

Inside this FREE guide, I will teach you what you need to know about being a sought after Pinterest Ads Manager and answer FAQ’s. I’ll also tell you common mistakes to avoid PLUS the most lucrative client niches for Pinterest Ads Management and where to find them!

Take the first step towards financial and time freedom and grab this guide today!

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