If you are someone who makes money from affiliate sales and promotes affiliate products, in order for those offers to be seen, you need a traffic generator sending regular traffic to your website. You need Pinterest! The more traffic you have the more opportunity there is for your products to be clicked on or purchased, in turn making you money.
But it’s more than just pinning to your affiliate links on Pinterest. You have to have a goal and a strategy to go along with that goal to consistently make affiliate sales. So today I’m sharing 3 ways you can get more eyes on your affiliate products to increase revenue and affiliate sales.
1. Blog Posts
Put your affiliate products in your blog posts instead of just sending people to the affiliate product. Doing this is important for a few reasons.
First, a blog post regarding the affiliate product is able to give your reader more context. It tells a story and gives them visual images to go along with it. In a blog post you can clearly tell your audience why you like a particular product and how it helps make your life easier.
Secondly, having a blog post about the affiliate product on your claimed website means your content has the ability to receive a higher distribution across Pinterest, i.e. more impressions.
Let me explain.
Just like Google, when a user searches on Pinterest, Pinterest is “checking out” the content on the website you’re liking to. And when doing so, they are checking for a few things:
Do the keywords on the website match the keywords on the pin?
Are the images on the website the same, or similar, to the images on the pin?
Does the URL keywords match the keywords on the pin?
Is the title of the page the same or similar?
Is this website the claimed website for this Pinterest account?
These are just a few of the things the Pinterest algorithm is checking for, but overall, the more consistency there is between the pin and the content on your website, the higher your distribution across the platform.
So circling back to the top, when you write a blog post on your claimed URL about a particular affiliate product, and then include your affiliate links within the blog post, you’re going to rank much higher (i.e. MORE EYES!) than if you just sent traffic straight to your affiliate link. When pinning to the affiliate link only, and the URL is not an extension of your claimed website, that pin will not receive much distribution across Pinterest.
This can translate into real dollars! Because the higher you rank, the more visibility you have. And the more visibility, the more opportunity for someone to click on your image!
2. Keyword Research
We send traffic to the blog posts because it solves a problem or helps your audience see how this product could be used. And you’re using Pinterest as your traffic generator because you know your audience is searching there for the solution you or your products can provide!
But. Are you targeting the right keywords?
When you write this blog post, I challenge you to ask yourself, “If I were looking for this product, what words would I type into the search bar to find it?”
Likely, the affiliate product is solving some sort of problem. And understand what words someone would use to find it is key.
Let’s say you’re writing about your favorite sustainable cleaning products. What words would someone type to find your blog post? Likely some of the following:
- Sustainable living
- Sustainable products
- Eco friendly
Decide on your main topic. In this example, I would go with sustainable products.
Type sustainable products into the Pinterest search bar and pay attention to the drop down options. These are keywords!
When I typed this in, the options I see are:
- Eco friendly
- Zero waste
These are all keywords that you should use when writing your blog post, as long as they are applicable to the affiliate product.
Other areas to use the keywords: you pin tite, pin description, blog title and blog URL. Again, back to the consistency I talked about in the last section. The more consistency Pinterest sees in your content when it comes to a relevant search, the higher your ranking potential. But you have to make sure you’re targeting the RIGHT keywords that you’re writing about.
3. Create shop the look pin images
So you have the blog post and you’ve done your keyword research, now let’s create a shop the look pin to go with your blog post!
Over the course of the last several months, many users have seen an increase in their overall analytics when they use another pin type other than the standard pin image. As a reminder, the pin image types you can use are:
In this example, since we are promoting affiliate products, we want to use a shoppable pin, meaning we can tag our products using our affiliate links right on the pin. Even more, for the overall pin link, you can add the link to the blog post for the affiliate product, adding even more validity and consistency for your content.
To learn how to create a Shop the Look pin, you can learn about it in this article, 4 Pin Types you NEED to use for Affiliate Sales on Pinterest.
Way 4 – Create a strategy
Any good marketing plan needs a strategy in order to work. And Pinterest is no different.
In order to get your affiliate products seen so that you can make money, you need a strategy that encompasses several different areas.
Starting with a clearly defined goal will help guide your overall strategy but it’s not all you need. I recommend you also understand the keywords that target your ideal audience, optimize your profile with these keywords, design pins with your audience in mind and decide on overall pinning strategy (i.e. how many times per day is ideal based on the content you have?).
Having an overall strategy is necessary to help you achieve your ultimate goal!
- Create blog post
- Keyword research
- Shop the look pins
- Create a strategy!
If you don’t have a Pinterest strategy, the time to invest in managing Pinterest or you want an expert to drive traffic to your affiliate products, there are a few ways I can help!
If you are an action taker and you know that if you had an expert create a strategy for you, you could implement it, then The Basecamp Package is perfect for you! This is a full 1:1 strategy package designed with your specific goals and business in mind.
Or maybe you know you need more eyes on your website in order to sell affiliate offers or digital products. You have a freebie that you’re ready to leverage for serious website traffic growth. If this is you, then check out The Ascent monthly management package!
Either way, If you’re looking to grow your audience through a new channel, let’s chat! Pinterest can do wonders for your website traffic. The more traffic you have, the more opportunity you have for conversions. And who doesn’t like the sound of that?!