If you’re reading this, I’m guessing you’ve at least dabbled in using Pinterest for your business. But maybe you fell off because you either didn’t have the right system or you weren’t seeing the ROI in order to justify it. But did  you know that these 2 things go hand in hand? Consistency and results? 

In this post,  we’re going to cover tips for staying consistent with your Pinterest strategy + why it’s so important that we’re consistent which just might have something to do with your results 🙂

3 Tips for Staying Consistent on Pinterest

Wanna watch and learn? Click here or below for the full video!

My guess is that a lot of you have at least dabbled in Pinterest but likely called it quits for any number of reasons but usually it boils down to systems and results.

For example, you log on to canva, try to create a pin for your latest product only to stare at your screen for hours. 

Or, maybe you got past the pin design and are ready to schedule your pin, but then have no idea what to write when it comes to your pin title or pin description. So you go searching for keywords to use because you heard that might help and BAM- You just wasted 30 minutes trying to schedule one pin image. All because you don’t really have a process when it comes to Pinterest

Or, what I hear most often is that you just weren’t seeing the results to keep going. The ROI was low so after a few weeks, maybe a month you throw in the towel.

And this, my friends, is exactly what NOT to do.

Pinterest Consistency

Don’t stop after a month! Why? Because at that point, you’re just getting going. The algorithm is learning about who you are and who should be delivering your content. Pinterest does not like the starting and the stopping. Pinterest likes consistency. 

And remember, consistency for you right now, doesn’t have to be pinning 10 brand new pins every single day. Maybe it’s just 1 pin per day – that is 100% OK! Whatever it is, just stay consistent. 

The important thing is that you’re doing the damn thing! Start where you can and stay consistent with it.

How to Stay Consistent on Pinterest

So, how do you do that? How to stay consistent without spending hours upon hours designing, and writing, and researching and scheduling?

And that brings me to our tips for today. There are 3 very specific things you can do that will help you stay consistent, no matter how many times per day, per week or per month you can pin.

1. Do your pre-work up front.

So what is this pre-work? Doing things like keyword research, writing pin titles and descriptions, and creating pin templates that already include your branding and logos will help you save HOURS every single month. 

When you know your keywords, you’re not wasting time researching them when it’s time to write a pin description. And when you’ve already pre-written your pin descriptions, you’re not losing time when you’re ready to schedule your pins. 

The same applies when it comes to designing your pins – when you have templates already designed with your branding, it simply becomes a matter of updating text and adding images. You’re no longer staring at that blank canva project, wondering where to start!

In the post, My Pinterest Time Hack Method, I share with you exactly how to do this pre-work plus how it all comes together to create a Pinterest system or plan that saves you loads of time each month.

2. Use a Project Management Tool

My second tip for staying consistent with Pinterest marketing is to start using a project management tool, like Asana or Trello, and create a Pinterest project with the tasks that you need to complete weekly or monthly. 

I use Asana in my business and have projects for every single one of my clients inside my Pinterest marketing agency. I also have projects for my business projects and marketing and even family projects. Literally I tell my husband, if it’s not in Asana, it’s probably not getting done.

3. Add Your Tasks to your Calendar

And lastly, my final tip for helping you stay consistent? Adding these tasks to your calendar! 

Now if you don’t want to use Asana or another project management tool, you can certainly just add these tasks to a Google calendar and make them repeat monthly or bi-weekly maybe. 

And if you do use Asana, be sure to assign a date to each task and determine whether it should happen weekly, monthly, quarterly, etc. 

That’s it! We covered the importance of staying consistent on Pinterest, no matter if that’s 1 pin a week or 10 pins a day, plus 3 tips you can implement this week that will help you do just that. 

Because being consistent = results!

And if you are keen to learn exactly how you can create a Pinterest plan, one that actually saves you time in your business, check out my mini-course, Pinterest Plan on a Page that will help you step-by-step create a plan that works for you!

Until next time, happy pinning!

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If there’s one thing I love, it’s efficiency! If there’s a way to save time on something, I’ll find it. And I’m not talking about cutting corners here – I’m talking actual time-saving efficiency and effectiveness. And if you’re a business owner like me, I’m sure you’d also like to get some hours back in your day.  And that’s what I want to talk about today – how to save time on Pinterest with my #1 Pinterest time saver.

#1 Pinterest Marketing Time Saver

Wanna watch and learn? Click here or below for the full video!

Have you ever gone to schedule a pin, but had to stop because you needed to first write your pin title and description? 

And then, before you could do that, you remembered about the whole Pinterest SEO and keywords thing, so you had to go look up keywords for what your pin was about??!

It’s a viscous cycle. One that causes some of us to throw in the towel. It’s also a cycle that will keep repeating if you don’t do what I’m about to share today.

So what is my #1 Pinterest time saver?

Having a content or product aggregation sheet.

A content or product aggregation sheet is a spreadsheet where you keep the following:

• URL’s to ALL of your content or products
• Pin Titles for each URL
• Pin Descriptions for each URL

And if you’ve followed my Time Hack Method from a previous post, you will have already done keyword research for your content and products which means, you are able to pre-write pin titles and descriptions for each of the URL’s you’ve added into the spreadsheet.

Batch writing titles and descriptions for the content or products you plan to post on Pinterest is a HUGE time savings in your overall strategy and plan. 

Having all of this information at your fingertips when it comes time to schedule those pins means it’s really just a matter of copy and paste rather than spinning your wheels trying to write something new each time.

How to save time with Pinterest Marketing

When I first started out as a Pinterest manager, I had zero processes like this. I remember working weekends scheduling out client pins, and then for every pin I wanted to schedule, I would stop to do keyword research, and then write a pin description on the spot. On average it was probably taking me 10-15 minutes to schedule ONE image. 

By creating and using a content aggregation sheet, you can do it in a matter of seconds.

This time saver is just a small snipit of my overall time saving process which includes keyword research, this content aggregation sheet and pin design. 

If you want to see how all of the pieces of the puzzle come together to save you hours each month, then check out Pinterest Plan on a Page. This mini-course walks you through, step-by-step, this content sheet process, plus how to do your keyword research, pin design and more for your Pinterest marketing strategy.

This is the exact process I use to manage a full load of agency clients inside my business. And now, you can use it too to get the same results!

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Did you know there are nearly 200 million searches happening on Pinterest, every single day?! And that we, as business owners, have a Pinterest tool available to use to leverage these searches as they relate to our business?

IT’S TRUE!

So in this post, I want to share with you the ONE Pinterest tool that you need to be using in your Pinterest marketing strategy. The tool that will help you leverage the searches happening on Pinterest.

The SECRET Pinterest Tool you Need to be Using to Grow

Wanna watch and learn? Click here or below for the full video!

If you’re anything like me, I’m sure you’d like to take advantage of all those daily searches and get more traffic to your business! I know I’m here for it! 

And the thing is, Pinterest has given us a tool to help us leverage these daily searches which will help us do things like plan our content or marketing promotions for things like Black Friday or the holidays. Know what it is?

What is the Pinterest Trends Tool?

It’s the Pinterest Trends tool!

The Pinterest Trends tool displays a historic view of the top search terms across different regions and countries. You can use it to learn when people start searching for various keywords, to find out what content is popular on Pinterest, and see what’s trending specifically among your audience.

Wait, WHAT?!

Oh yes, I’m serious. Pinterest is actually giving us insight into keywords and topics that are trending, plus we can see WHEN they start trending, meaning when searches start happening for a particular topic and when they peak.

In the video above, I walk you through exactly what this trends tool looks like live, plus how to use it and use the data you’re given to create your Pinterest strategy.

How to Use the Pinterest Trends Tool

In case video isn’t your things, here are a few snapshots

First, log into your Pinterest account, then go to trends.pinterest.com

The main screen will look like this

For our example, let’s say your product is holiday or Christmas gift item. In the search filed, type in Christmas gift.

When you hit “enter”, you will see a graph of sorts with a line representing “Christmas gift”. This line shows you the volume of searches that happened historically for that term!

So, you can see for “Christmas gift”, searches start trending upward in SEPTEMBER! If I were using this to adjust my strategy, then I would start pinning my product, with the keyword term “Christmas gift” in September. 

Then you can see how it starts to peak in October and November. By this point, since you started pinning in September, your content is there and ready to be found. Plus, your audience has been seeing you because you started early, so by the time November gets here, and they’re ready to buy, they’re more likely to convert, because they’ve already seen you!

The above image shows one of my favorite features. When you type in a keyword, Pinterest shows you other similar keywords that are likely to be searched with what you entered.

When you click on one of those keywords, it shows you how searches for each compare for the same time period.

So, in the example above, when I click on “small gift idea”, you can see that there are MORE searches happening at the same time for that keyword phrase than for “Christmas gift”! 

SO, if I were planning out my strategy, I would probably use “small gift idea” in my description and title! 

You can do this with multiple keywords to see how they all compare.

And there it is. The secret tool you need to use in your Pinterest marketing Strategy, the Pinterest Trends tool. Using this tool has truly been a game changer as I create strategies for my Pinterest management clients as well as my own Pinterest marketing strategy. 

Knowing WHEN to lean in to the topics for your business or your content will really give you a leg up on your competition. Because YOU’RE going to be visible at the exact right moment when your audience is searching. 

If you liked this post and you’d like to learn more about Pinterest keywords specifically, check out this post here! 

Until next time, happy pinning!

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Here’s the truth. You know you need to be using Pinterest to drive consistent traffic to your offers, but as a time poor entrepreneur or business owner, how do you fit it in? Well I’m glad you’re here b/c in this post I’m going to share with you the one thing you can do on Pinterest today that will give your account an instant boost. Let’s dive into all things Idea Pins!

Using Idea Pins to See Instant Results on Pinterest

Wanna watch and learn? Click here or below for the full video!

As business owners in this online space, we wear a lot of hats. 

Algorithm changes on all the platforms has us spending more time creating more content that might be seen and engaged with. 

And that’s where Pinterest stands out. Your content lasts longer. And it stays searchable for far more than 48-72 hours, and engagement only grows.

But how do we fit it in and where do we start if we don’t have a lot of time?

How to see Instant Results on Pinterest

If you’ve spent time on Pinterest, or researching the platform, you may have heard of a somewhat new pin type called Idea Pins. They’re similar to IG stories but instead of disappearing after 24 hours, they stick around. Forever!

Idea pins are designed to teach and inspire. And Pinterest has invested a lot of money in Idea pins sooo, they aren’t going away anytime soon. 

Right now, similar to Instagram and Reels, you’re being rewarded in the algorithm for using them. 

Using Idea pins both personally and for clients, has been a game changer. And unlike other platforms, you don’t need to be posting these daily. Even using Idea Pins just once per week, or a few times per month, has shown to drive both impressions and engagement significantly. 

If you’re short on time, this is the ONE thing you can do on Pinterest to start seeing results fast. Plus, if you’re someone who’s already creating Reels on IG, carousel posts or maybe you teach on your Stories, that can all be repurposed into a Pinterest Idea Pin.

Wanna see actual results? Take a look at the images below:

BEFORE

AFTER

The first image shows impressions on my content from June 2022 to August 2022. During this time, there were no Idea pins posted, nor was I pinning regularly to Pinterest.

Starting in September, I started sharing Idea pins 2-3 times per week for the entire month. 

As you can see in the second image, impressions began to increase!

I need to point out here that these results are ONLY from what was happening organically.

In October, I shared a few Idea pins, but less regularly. Impressions dipped a bit, but then you see they started to take off again in November.

I also want to take note of 2 very important things here:

1. During this time, I was NOT regularly pinning or scheduling standard pins. I was ONLY saving Idea pins
2. During November and December, I was not posting ANYTHING, yet impressions were still increasing

This tells me that 1) the algorithm is still favoring idea pins and 2) rather than engagement dwindling after 48 hours, it only continues to grow! In fact, the numbers on this Idea pins only compounded over time.

Are Idea Pins the new Standard on Pinterest?

As I mentioned before, Idea pins are not going away. And with results like these, we most definitely need to be embracing them! 

PLUS, in late 2022, Pinterest announced that LINKS were coming to Idea Pins! We asked and they delivered. As of today’s date, Idea Pin links are rolling out to user accounts! Not everyone has access yet, but be sure to check your account to see if you’re one of the lucky ones!

If you have questions about Idea Pins, or would like to see a future training, leave them down in the comments below.

And if you liked this post and want to learn more actionable Pinterest strategies that are working TODAY, check out this article!

I’ll see you next time with more tips to make Pinterest marketing easy. Happy pinning!

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Let’s face it. Strategies on social platforms change like the wind. What worked one day may not work tomorrow. And if you’ve been struggling with Pinterest, it might be because you’re using outdated tactics which is why today, I’m sharing 3 things you need to STOP doing in order to grow.

3 Things to Stop Doing on Pinterest in Order to Grow

Wanna watch and learn? Click here or below for the full video!

Just like all the platforms out there, Pinterest has changed a lot over the last 3 years. What used to work to drive lots of traffic seems to have fizzled. And that’s one of the main reasons I started my YouTube channel. I wanted to share CURRENT strategies, things that are working right now for business owners to grow and make money with Pinterest. And that also means sharing with you what’s NOT working and things you shouldn’t be wasting your time on. 

As we stand today, there are 3 things that are like, so 5 years ago, when it comes to Pinterest…the first one?

Hashtags on Pinterest

Hashtags are not searchable! There was a time when they were a thing but as with any platform, the powers that be look at adaptability when it comes to new features. No one was using hashtags as they were intended. Plus, just like on other, ahem, platforms, people were using hashtags that were completely unrelated to their product or content in HOPES of showing up under more popular searches. 

Well, that kind of muddled the water on Pinterest. This is a place that values user trust and if a user types in a search for whole 30 recipes and the search returns pins for, I don’t know, a star wars poster, then that user is going to think Pinterest searches aren’t very reliable and thus, they may not return. And that’s not at all what Pinterest wants. 

Bottom line, save time and cut the hashtags.

Pinterest Group Boards

The 2nd thing we need to stop doing? 

Using Group boards – Now this is debatable depending on who you talk to, but the effectiveness of group boards has severely declined. This is because in a newsbrief about an algorithm update, Pinterest said that they prioritize sharing the content from YOUR website vs. content you save from other people.

After that, a lot of group boards became a dumping ground if you will, a place to save your pins maybe because thousands of people follow that board, but if no one is engaging with those pins, or saving them, then it’s not really benefiting you or the other people in the group. 

Plus, Pinterest also said that you should be pinning to the most relevant boards for your pin. For example, if your pin is about your top 5 favorite holiday candles, you should be saving that to a board about candles! Bottom line here, only use group boards if they are 1) supremely relevant and 2) actively drawing clicks and engagement.

How many times per day to pin on Pinterest

The 3rd and final thing you need to stop doing on Pinterest? 

Pinning  30+ times per day 🙅🏻‍♀️ Just, no. 

Back in the day, the more you pinned, the more your content was seen, the more clicks you got. You could also take one pin and pin it to 30 boards, regardless what the boards were actually about! Uh-huh. 

In today’s Pinterest algorithm world, 5 pins per day, pinned to the most relevant boards for the pins topic will get you far better results than pinning 30 times per day to 30 random boards, (also, your account might get flagged). Most accounts that I manage see the best results with pinning 10-15 times per day.

As a Pinterest Strategist, it’s my job to stay up to date on the very latest when it comes to guidelines and best practices. Which is why my clients are seeing such great results. I will always share what’s working NOW as opposed to out of date strategies that no longer work, or even “click-bait” type content that may get me a lot of traffic, but it’s not really helping you in the long run. 

Keep checking back for more actionable posts to help you make Pinterest marketing EASY for your business.

Until then, happy pinning!

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If you’ve spent anytime around Pinterest, you’ve likely heard the term Pinterest SEO or how KEYWORDS MATTER! But what does that even mean and what are you supposed to do with the keywords once you have them? More importantly WHY do keywords matter? 

Pinterest Keywords: What I wish I’d known before I got started

Wanna watch and learn? Click here or below for the full video!

I’ve been doing this Pinterest marketing thing for a while now, and I know one of the biggest hang ups people have is around keywords and Pinterest SEO. It’s one thing to understand SEO and why it’s important, but on Pinterest, where and how to use this to your advantage can get confusing. 

So today I wanted to dive into this topic and share with you what I wish I’d known when I got started. And that is, how keywords work on Pinterest and how Pinterest uses keywords to deliver search results. Because only when we truly understand how this all works can we truly begin to optimize our Pinterest profile and use keywords to our advantage.

How Keywords Work on Pinterest

The Confidence Score 

To get started, let’s look at what happens when a user searches on Pinterest.

Numero uno here is the Confidence score. The Confidence score is how Pinterest determines how relevant the keyword you’ve used is to the pin image itself. The higher the score, the more relevant it is and the higher your content will rank. They pick up MULTIPLE keywords per pin, and they need to see what keywords are the most relevant so they can rank your pin. And the overall ranking is based on the confidence score. This score consists of the keywords you use, the image you use, the text on your image, the language and even your website! 

Where to Use Keywords on Pinterest

Pin Image Text

Let’s take a look at an example. In this pin image below, the title of the pin is 6 Reasons to Hire a Pinterest Manager. Here we are trying to rank for the term “hire a Pinterest manager”. Since we want a higher confidence score for that phrase, you’ll see that we have used it in the text on the image.   

Pin Title

In the same example, we have also used the “hire a Pinterest manager” phrase in the pin title. This is another area Pinterest searches to rank the relevancy of your pin.

Pin Description

The pin description is hugely beneficial to your pin! This is a place we can not only write a description for our content or product, but Pinterest picks up keywords here as well. It should always be written in paragraph form with relevant keywords to your pin content.

Board name and Board Title

The next place Pinterest is going to look for keywords is in a board name and a board title. If you save a pin to a particular board, whatever that board name is and whatever keywords you use in that board description, those keywords become associated with that pin. This is why it is SO important that the first time you pin an image to Pinterest, you are pinning it to the most relevant board FIRST. When you do this, your content will rank higher. If you pin the image to a board that is vaguely relevant, meaning the keywords don’t match, Pinterest is going to think, “we’re not giving this a high confidence score because it isn’t relevant!”. 

Pin Images

Another source that Pinterest looks at are the actual objects in your image. Yes! They are looking at the image objects! So if your pin is about the best lamps for a modern boho decor style, but the image you use is of a couch, chances are, that pin isn’t going to get a very high confidence score for modern boho lamps because the image isn’t related to the text. 

Your website

Lastly, not only is Pinterest looking for keywords in all of the aforementioned areas, they are also looking at your website! Your URL, the page title, the body on the page, the page description and even the images on your page. 

Pinterest SEO Relevancy

When you have the same keywords that are relevant to the search, in all of these areas, Pinterest has more confidence that your pin is relevant in delivering your pin in front of that search because that user is more likely to click on that image. Bottom line, we are trying to make sure that Pinterest is CONFIDENT that your content is relevant to the search you are trying to rank for. On the contrary, if your using keywords related to quick weeknight meals, but your pin and the webpage you’re linking to is about how to travel internationally with kids, chances are, that pin isn’t going to show up in search results for EITHER topic. 

And that brings to me a quick tip. DON’T KEYWORD STUFF! Just like Pinterest can get confused when you’re using non-relevant keywords on your pin or in your description, the same can happen when you’re using TOO many keywords in the description. It’s better to stick to maybe 5 extremely relevant keywords than it is to put 20 somewhat relevant keywords. 

That is the gist of how keywords work on Pinterest and how the platform uses them to deliver your content in search results. If you want to learn more about keywords, and more specifically, exactly how to do keyword research, check out my post, 3 Easy Ways to do Pinterest Keyword Research!

In the meantime, happy pinning!

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If you know anything about Pinterest, you know that it is a search and discovery platform, which means whether you like it or not. Keywords matter on Pinterest, but if the thought of SEO makes you wanna crawl back into that cozy bed, then this post is for you! Today I’m gonna show you three easy ways that you can do your keyword research fast and easy!

3 Easy Ways to do Pinterest Keyword Research

Wanna watch and learn? Click here or below for the full video!

Now, as I mentioned above, Pinterest is a search and discovery platform. Think of it as if Google and Instagram had a baby, a visual search destination.

But because it’s a search engine and SEO matters, people get hung up on the SEO and the keywords. 

But the truth is, in reality, doing keyword research is really easy, especially since you can do it right on the Pinterest platform. So let’s jump into the three ways that you can do keyword research on Pinterest fast.

Pinterest Keywords: The Pinterest Search Bar

The first way you can do your keyword research on Pinterest is by using the Pinterest search bar. Head to the search bar on your Pinterest home feed, type in a topic you wish to do keyword research for, then see what works auto-fill in the drop down. These are keywords for your topic!

For a more detailed demonstration, check out the full video above!

Pinterest Keywords: The Pinterest Ribbons Bar

The second way that you can do your keyword research on Pinterest is by using the Pinterest ribbons bar. 

Once again, start on the Pinterest home feed, type in a topic you wish to do keyword research for, then hit enter. Directly below the search bar, you will see “buttons” with additional words listed. These are keywords that are associated with the original topic you searched for. 

And yes, they are ranked in order of search volume. Even better! Review all keywords listed here to see if they are relevant to your topic or product at hand.

Pinterest Keywords: Related Search Buttons

And lastly, the third way that you can do keyword research on Pinterest is by using the related search buttons. Have you ever typed something into the search bar on Pinterest and scrolled through your options? And when you get halfway down the screen, you see ribbons or related searches to what you’re already searching for, and they’re kind of like buttons.

These are even more keywords that may be relevant to your original topic. What you find under the related searches are often other search phrases that are searched within your original topic or category.

For example, if you search “wedding dresses”, then scroll down to find related searches, you may find phrases like “best wedding dresses”, “elegant wedding dresses”, etc.

Top 3 EASY ways to do Keyword Research on Pinterest!

These are the top three ways that I do keyword research on Pinterest to find the right keywords. Now remember, start with your topic first and use one, or maybe use all three of these different formats, and I promise you will find the right keywords to target for your content or your products.

Again, to see a full walk-through of what each of these processes look like on Pinterest, check out the video above. Be sure to hit the subscribe button and never miss out on our little Pinterest party!

Happy pinning!

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We are ALL strapped for time these days. And it seems we’re constantly berated with ads or promos for anything under the sun that could save us time or make us more efficient (trust, I’ve probably tried them all!) But when it comes to marketing your business, some may need a Pinterest hack in order to save time yet be as efficient as possible.

In today’s post, I’m sharing my top time-saving Pinterest hack to help you shave off a few minutes when it comes to your Pinterest marketing efforts

Top Time Saving Pinterest Hack

PIN TEMPLATES! This may not seem like rocket science but you wouldn’t believe how many client’s I work with that have never used pin templates in their Pinterest marketing. 

When you have a set of pin templates already created in Canva (or any other design program you may use), the overall design process becomes much easier and much faster to complete.

In fact, this time saving Pinterest hack doesn’t just save you time, it ultimately allows you to batch create pins for your content or products.

Let’s look at a few examples or a possible workflow with pin templates.

• Design 5 pins for Content A
• Pick 5 pin templates from your template set
• Add photos to all 5 pins
• Add text to all 5 pins
• Adjust any text or alignment to all 5 pins
• Download pins

I have a whole module dedicated to how you can do pin design this way in my program, Pinterest Plan on a Page! Plus, I teach you how to create 5 pins in just 5 minutes!

See below for a quick video sneak peak from the pin design module!

Now, Pinterest Plan on a Page doesn’t just teach you how to save time with pin design. It shows you how to implement an entire Pinterest marketing plan and process without wasting hours upon hours each month! 

Learn more by clicking the image below!

OK, now you know my biggest time saving Pinterest hack! Do you have one that’s different? If so, drop me a line or share yours below!

Because we all need a few more minutes in the day 🙂

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