Your website traffic coming from Pinterest is a cold audience. More often than not, they don’t know you or haven’t interacted with your content before. And these days, more than ever, we have a very small window of time, in order to convert them to raving fans and get them on our email list. 

I talk to a lot of business owners who get loads of website traffic from Pinterest each month, yet their list still isn’t growing. They’re not able to convert that reader into an email subscriber and in turn, grow their email list. Very common.

So in this post, I’m sharing 4 reasons why you’re not converting website traffic from Pinterest AND what to do about it. Let’s do it!

Your Website User Experience

You only get one first impression! Besides your pin image, your website is the first place your Pinterest audience will interact with you. 

Is it optimized??

Do you have large images that are slow to load? Do you have a pop every time someone scrolls 10 lines? Do your page titles match the pin title, meaning are you sending people from Pinterest to exactly what they’re looking for?

All of these things affect the user experience. We’ve all landed on those websites that have 100 pop ups or pages that have nothing to do with the topic we thought we were clicking to read about. These are ways to lose readers FAST. 

While it’s important for your opt-in forms and freebies to be visible at all points on your website, they should not deter from the user’s experience. One pop up with your opt-in may be OK, but they should not overwhelm your visitor. Instead of multiple pop ups, add opt-in forms to your headers, footers, the sidebar on your blog and all applicable blog posts.

Additionally, your website should be quick to load and the content on the page should match the pin image from which you are directing them on Pinterest. No one likes to click on a vegan brownie recipe only to find a chicken casserole! 

Not Enough Value

Another reason you may not be converting your website traffic from Pinterest is that you aren’t providing enough value. You aren’t giving enough information to earn their trust in order for them to take the next step of handing over their email address. 

I know there is a fine line here. You don’t want to give it all away for free, but you need to give just enough information where they finish reading and want more. You want them to think that, if you’re giving this much away for free in a blog post, this opt-in must be worth it! 

By giving loads of value, you’re also benefiting from earning their trust. The more they trust you and your content, the more willing they will be to sign up and subscribe to your email list. 

Your Opt-In Form Isn’t Visible Enough

Going back to the pop-ups. We don’t want to inundate the user with our opt-in form, however it should be visible throughout the page you’re sending traffic too. Essentially, you want to make it simple and easy for them to sign up. 

I like to include my opt-in form a few times throughout the article, but not so many times that it’s overwhelming. By offering it, say, in the middle and at the end of the article, your freebie is more visible and it gives the reader more opportunity to opt-in.

Not Enough Info On Your Landing Page

This is a common mistake I see from many business owners. They spend hours and days creating the perfect freebie to grow their email list, but use a basic landing page for their Pinterest traffic.

Back to the beginning! Your Pinterest audience is a cold audience. If they land on a basic landing page that has say, the title and a quick blurb of your freebie, chances are, they’re going to click away and never look back.

You should treat your landing page more like a sales page. The more information you provide on that landing page about your freebie, the more likely you will convert that website traffic into email subscribers!

Your landing page should indicate the following:

• Who it’s for
• What they’re going to get
• What’s included
• Why they need it
• What the result is

And in going back to the trust factor, the information on this page should be exactly what you said they would get on the original pin. By doing so, you are increasing the trust factor, and increasing the likelihood that they will convert into an email subscriber. 

The Pinterest Sales Funnel – Convert Your Website Traffic

Speaking of converting website traffic from Pinterest into email subscribers, you may be wondering, OK great! But now what. Once you master the areas in this post, your next step is to turn those email subscribers into actual buying customers! We do this by connecting that website traffic from Pinterest to a sales funnel. And that’s exactly what I show you how to do in The Pinterest Sales Funnel Road map!

In this roadmap, you will learn:

• What a sales funnel is and more importantly, what a Pinterest sales funnel is
• Why a sales funnel is important for your business
• What the process of creating a sales funnel actually looks like overall
• The key things you need to focus on, on Pinterest, to get traffic to the beginning of the funnel
• What your landing page should include
• Tips for your email welcome sequence
• How to pitch your offer so that it converts

The key to making money from Pinterest, is to connect that traffic to an actual funnel that thinks about your customer. And that’s what I’m going to teach you inside this guide. 

Get your copy today!

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When my clients come to me, oftentimes, their number one goal for Pinterest is to grow their email list in order to increase sales. And being a traffic generator, Pinterest can do just that. But it’s not just about sending traffic to a blog post with a free opt-in or download. 

Your Pinterest traffic should be connected to a proper sales funnel. One that takes your customer on a journey and consistently provides them with the next step. 

In this post, I’m breaking down what a Pinterest sales funnel looks like and how understanding your customer journey can get you to your ultimate goal.

The Pinterest Sales Funnel

The Pinterest sales funnel is every step your ideal customer will take from the time they find you on Pinterest until they reach your end goal (email sign up, product purchase or lead). It all starts with finding your pin and being compelled enough to click. The entire process can look like this:

• Pin
• Pin click
• Blog post or landing page
• Sign up for the freebie or content upgrade
• Email sequence
• Purchase or lead

At each stop, tell them what to do next! Lastly, having a call to action at every point will help your customer take the next step and will help you achieve your goal. 

To help you implement your own Pinterest Sales Funnel, I’ve created a step by step guide for how to get started! This free download will teach you what you need to focus on, on Pinterest to get traffic into your funnel, what your landing page should look like, tips for your welcome sequence and how to pitch your offer so that it converts! Download now for free!

Setting up your Pinterest Sales Funnel for Success

Understanding your audience

The first step in setting up your sales funnel is to understand your ideal audience. People who are searching on Pinterest are in discovery mode, which means they are searching for an answer to a problem that you or your business can help them solve. 

When using Pinterest to generate leads into the top of your funnel, you must put the pinners needs first.

What are they searching for? What are their interests? What are the exact words they would use to find you? Understanding this will help you to better speak to them.

Pin Design

Once you understand your audience and what they’re searching for, it’s time for pin design. Your pin design is key as this is ultimately the first step people will engage with you in order to enter your sales funnel. The design should be enticing and draw them in so they take the next step and click! 

I like to do a search on Pinterest to see what pins are getting engagement within my clients’ niche. Are they loud and bright or are they muted, neutral and minimal. What’s popular for your niche? Design pins that are going to engage your audience while also keeping your branding in mind. 

To see how understanding your audience and their pin design preference matters, click here for a client case study! P.S. I love using Canva for my pin design!

Keywords

Keywords are your KEY to being found on Pinterest – pun intended! 

All kidding aside, I like to say, if you’re not optimized, you’re not found. And it’s true. Knowing what keywords to use for your pins, boards, profile and even your website, will help your content reach the home feed or search results of your ideal client. 

I know that SEO and keyword research can be daunting. It can be as simple as thinking of what pinners will type into a search bar when looking for your content. You can search for these words by using the Pinterest or Google search bar and noting the suggested searches.

Once you have a list of relevant Pinterest keywords and keyword phrases, use them in your Pin descriptions, pin titles, on your Pinterest profile and even your website. It all matters!

To learn even more about Pinterest SEO and how keywords work on Pinterest, check out Everything you Need to Know about Pinterest SEO and Keywords.

Your Blog Post or Landing Page

This is where you start the process of converting a cold audience to a warm one. You’ve enticed them with your pin, now it’s time to really give them what they were looking for. 

Give them as much information as possible in order to help solve the problem they were originally searching for. Help them take the next step by introducing your freebie/opt-in/content upgrade/service. 

You want them to think your free content is so good that your paid stuff must be amazing! By convincing them of this, you’ve made their decision to convert even easier. 

Email Sequence

This is the step that so many business owners miss. They pin, put out great content, get people on their email list, but then the process stops. 

This is where we go back to the beginning of the article and talk about understanding our end goal. Now that we’re in their inbox, we have a unique ability to earn that Know-Like-Trust factor. We can help them get to know us and then over the course of several emails, pitch our product or service. It is much easier to convert a warm audience as opposed to a cold one, and setting up an appropriate sequence does just that.

Remember, people are going to Pinterest for inspiration and research. They are already in discover mode which means they want to learn about you – who you are – what makes you different and what you can teach them.

Create your Pinterest Sales Funnel and Start Converting that Traffic!

Creating a Pinterest marketing funnel just makes sense! Your audience is on Pinterest and the beauty of that is that they’re already in research mode. So meet them where they are and give them exactly what they’re looking for. 

If you are ready to grow your email list and increase sales by implementing a sales funnel, or maybe you already have a sales funnel in place, but struggle getting traffic to your website and generating leads into the top, then check out The Pinterest Sales Funnel Roadmap! In this roadmap I show you:

• Exactly what a sales funnel is, and more importantly what a Pinterest sales funnel is
• Why a sales funnel is important for your business
• What the process of creating a sales funnel actually looks like overall
• The key things you need to focus on, on Pinterest, to get traffic to the beginning of the funnel
• What your landing page should include
• Tips for your email welcome sequence
• How to pitch your offer so that it converts!

Download now for free!

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