You’ve purchased a domain. You’ve designed your blog. You’ve even written your first post and posted it to Facebook and Instagram but yet, traffic is minimal. You hope to monetize your blog in the future, but you know that in order to do that, you need readers.
When most of us start our blogs, it can be difficult to get the blog traffic you need in order to monetize it down the road. So where do you start and what are the best ways to grow your blog traffic? And fast?
Yes, there are 100’s of ways to do this – you can do Lives and post videos on Facebook, but engagement on those posts last 48 hours max. What if there was a way to get consistent traffic to your blog every single day?
What about Pinterest??
Pinterest is a search engine and visual traffic generator. It is DESIGNED to get people off the Pinterest platform and to your specific piece of content.
So today, I’m sharing 5 steps to take to drive more traffic to your blog!
How to Get More Blog Traffic Using Pinterest
1. Keyword Research
When I start working with a new Pinterest Management client, keyword research is the FIRST thing I do. Why is this? Because in order for your content to be seen and show up in pinners search results, your account needs to be optimized with the keywords that your audience is searching for.
When a user looks for inspiration on Pinterest, they enter a set of words into the search bar. These are the keywords. And you can actually do your keyword research right on Pinterest!
Head to the Pinterest search bar and type in the topics you typically write about. Similar to Google, Pinterest will auto-fill popular searched terms related to that keyword. These are generally listed in order of popularity. Make a list of the top terms for use in your blog posts as well as on your Pinterest page.
Using these keywords on your website, in your blog post and across your Pinterest profile will help your content rank higher on Pinterest. The higher the ranking, the more opportunity it has to be seen and clicked on, driving the blog traffic we desire!
2. Optimize your Account – Pinterest SEO
Now that you’ve done your keyword research, you’re ready to optimize your profile and do some Pinterest SEO. Just like Google, your content on Pinterest is seen by users when your content and your account is optimized with the keywords being searched for.
Consistency is key here in order to grow your blog traffic. For instance, if you write about budget travel, your overall account should reflect this. If your page reflects more baking recipes, your travel content will end up ranking lower. So how do we do this?
We go back to that keyword master list and use those across your profile. You want to optimize your SEO in the following places:
- Profile title
- Profile description
- Board title
- Board description (don’t forget the board description!)
- Pin titles
- Pin descriptions (use up to 5 hashtags in your descriptions!)
BONUS: Use these keywords on your website, blog posts and page url for an even higher ranking
When you optimize the use of keywords across all of these areas, you increase your ranking potential which increases your chance of showing up in user searches.
3. Create New and Fresh Images
At the beginning of 2020, Pinterest announced some algorithm shifts and updates to how they would be ranking content moving forward.
In the past, many users would pin the same content with the same pin image, over and over and to multiple boards (whether they were closely relevant or not). But what Pinterest noticed, was that again and again, pinners engaged with and clicked on pins that were both NEW and FRESH more than they were engaging with the older content. So what does new and fresh even mean?
- New = Brand new URL (content) + brand new image never before shared to Pinterest
- Fresh = Old URL (content that has been shared to Pinterest) + brand new image
The first priority and higher ranking will go to the NEW pins while the second priority will be with FRESH pins.
You may be asking: can I no longer share duplicate pins on Pinterest?
The answer is yes, but with a few stipulations. Try not to share a duplicate pin to the same board more than once in a 12 month period. If you must, then try to space them out no less than 6 months.
- Create multiple pins per blog post to help meet the new and fresh guidelines
- If sharing to multiple boards, do not share to more than 10 RELEVANT boards. Pin to the most relevant board for that piece of content first.
- When pinning the same image to a new board, try to keep anywhere from 3-7 days between the two images going out.
4. Tailwind Tribes and Group Boards
To gain even more traction on your account and increase your potential for traffic, try sharing your posts to relevant Pinterest Group boards and if you use Tailwind to schedule your pins, try Tailwind Tribes as well.
Both group boards and tribes are niche specific places with multiple collaborators, sharing their similar content with other members.
Using group boards and Tailwind Tribes can extend your reach even further and is a no brainer when trying to increase your blog traffic. When you create high quality pins with the right keywords for your audience, there is a higher likelihood that they will be seen and shared across the Pinterest platform. More impressions means more opportunity for clicks which is the main metric we’re after.
Don’t forget about your analytics! I’m a self admitted numbers nerd so digging into a client’s analytics is one of my favorite things to do. And when read correctly, your analytics can tell you exactly what you should do next!
My best suggestion when it comes to your analytics is to simply do more of what’s working! I know, easier said than done, but for instance, if there’s a particular topic that is getting a lot of traffic, write MORE about that topic. Or create fresh pin images for your top performing posts and distribute them across the platform.
There you have it! Five different ways you can use Pinterest to grow your blog traffic. Focusing on these areas is key for growth. Be patient and most importantly, be consistent! Your blog traffic may not spike over night, but with these strategies and a little consistency, your traffic WILL begin to grow!
If you’re ready to grow your blog traffic through Pinterest, but are still on the fence on whether or not to hire someone, check out my article, 6 reasons to hire a Pitnerest manager, to see if you’re ready! If you ARE ready to get started, drop me a line and let me know!