I’m gonna be honest with you. MOST people on Pinterest do not have the right boards for their business. If you want to explode your Pinterest traffic, and get more people to your website, you MUST be doing 2 very specific things and that’s what we’re going to talk about today.
How to Create the Right Pinterest Boards for your Business
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How many of you have boards upon boards when it comes to your Pinterest profile? We ALL do! We’ve got recipe boards and home project boards, boards for our kids.
But when it comes to using Pinterest for your business, those kinds of boards won’t fly. There are 2 things we need to be doing instead.
What Pinterest Boards Should I have: Content and Products
When it comes to our Pinterest business profile, we need to create boards that are specific to our content or products. For example, if you are someone who sells custom gift boxes for every occasion, your boards should be reflected as such. Boards like Thank you Gift boxes, get well soon gift boxes, gift ideas, gift box ideas and so on.
The best way to determine what boards you should have is to match them up with your content topics or product categories. It really is that simple.
When I work with clients in my Pinterest marketing agency, one of the first things I do is go to their website, look at either their product categories or content topics and start there. We create boards based on these topics or products so that we are pinning, we have a relevant board to save this pin to.
Pinterest Boards To Do: Take Advantage of the Board Description Box
Don’t forget about the description box for your boards! You guys, this is where the magic happens. Pinterest is giving us a free space where we can add more keywords to
- Help the overall optimization of that board but
- To help us show up more in search results.
Because when we add keywords to the board description about what that board is about, and then we save a pin to that board that uses the same keywords and topics, we’ve got Pinterest gold! When all of these things are consistent, the Pinterest algorithm is more confident about the topic of your pin and the more confident they are, the more they will distribute it in search results.
How to Clean up your Pinterest Boards
So now that you know how to determine what boards you should have and how to really use them to your advantage, what do you do if you still have those lingering recipe boards laying around? Let me share a little tip that will help you.
We all know, Pinterest is a search engine, a visual one. Which means keywords and SEO matter. Just like I mentioned previously that the keywords on your pin and board should match, the same applies to your overall profile. The more consistent the keywords and topics are overall, again the more confidence Pinterest has in what your profile, business and pins are all about. And this means the algorithm has more confidence in distributing your pins further in search results.
Let’s go back to the gift box example.
If you create and sell gift boxes, but you have 7 different recipe boards that are active on your profile, Pinterest is going to be confused. They aren’t sure if you’re a gift box seller or a food blogger! Thus, the product pins for your gift boxes may not get as many impressions as they could.
So what can we do if we have some boards that may muddle the waters when it comes to our business pins and boards?
My top recommendation for your personal boards is to turn those boards from public boards to secret boards.
When we turn a board from public to secret, that means it is no longer searchable in the Pinterest algorithm. So while you can still access the board and pin to it, essentially, Pinterest will no longer consider it in searches. With those personal boards now Secret boards, Pinterest will begin to see more consistency in your profile and the business topics or products you’re trying to drive traffic too.
I hope this has helped give you a bit of clarity around what boards you should be creating for your business as well as how to leverage them in your overall Pinterest strategy. I touched a bit on Pinterest keywords and SEO here and if you’re keen to learn more about Pinterest keywords and how they work, I invite you to check out my blog post on Pinterest Keywords and how they work.