If you’ve read any of my previous blog posts, you know how much I LOVE the numbers! In fact, diving into my client’s analytics and putting the numbers together to create a strategy, is one of my favorite parts of being a Pinterest Manager. I get it, numbers can be overwhelming, especially if you’re unsure what they all mean, but when read correctly, they can guide you to exactly what you need to do next.

So today, I’m diving into numero UNO when it comes to Pinterest analytics, and that’s Link Clicks.

Link clicks show exactly how many times someone clicked on your pin and visited your website. But it’s more than that, link clicks can be a reflection of pin design, keywords, pin title and so much more. Reviewing these numbers can help direct you where to focus next.

The following client results show our link click results in the timeframe given. When we focused on the overall strategy, we were able to garner some great growth results.

Three Month Growth

The client below was an account started from scratch. This image shows the growth in traffic (link clicks) over a 3 month period.

This is another 3 month example. Pinterest growth doesn’t happen overnight! Which is why, when getting started with Pinterest marketing, it’s best to work at it and stay consistent for at least 6 months. As you can see in these two examples, it took a minimum of 3 months for our strategy to really start working.

Month Over Month Growth

The following images show month over month link click growth for one of my clients. This is the perfect example of what account optimization, keyword targeting and strategy implementation can do for your Pinterest account!

August 2020

September 2020

If you’re ready to increase your Pinterest link clicks and website traffic to generate more leads for your business, then we should chat! I help entrepreneurs grow and scale by implementing Pinterest strategies that are designed for their unique goals. Strategies that get traffic results like you see here!

My packages were created to bring you the traffic, visibility and reach you need in order to grow and scale. Let’s grow together, shall we?

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When it comes to an overall Pinterest strategy, many people are focused on how many times a day to pin, what boards to pin to, and how much of other peoples content to pin. And don’t get me wrong, all of these components are important and should be considered when developing your strategy. But you also can’t forget about your overall pin design!

The actual design of your pin DOES matter. For instance, if it includes loud, bold colors and hard to read text when others in your niche are pinning clean images with limited text, chances are, your pin won’t get many clicks. Individual pin results can also help you tweak your overall strategy.

When creating new pins, it’s important to consider 1) what is your competition doing and 2) your own personal branding.

Today, I’m sharing how focusing on these 2 areas can make a big difference in your overall strategy and success on Pinterest!

Individual Pin Results

The two images below are from Olive and Tate. For these images, I focused on both her branding and colors (clean and simple), as well as the type of pins that pinners are engaging with in her niche. It goes without saying that both of these images are using targeted keywords in the pin title as well as the description. But again, that’s not the only thing to focus on. The pin design matters as well, as we can see here!

To date the first pin image has received 15,600+ impressions, 9 saves and 17 link clicks. The second image has 13,820 impressions, 10 saves and 60 link clicks! As of the writing of this post, these images have been on Pinterest for approximately 3 weeks. They will once again become relevant in the future during the holidays and continue to receive engagement!

If you’re ready to connect the dots of your Pinterest strategy with individual pin results like these, then we should chat! I help entrepreneurs grow and scale by implementing Pinterest strategies that are designed for their unique goals. Strategies that get pin results like you see here!

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