If you’ve landed on this blog post, chances are, you’re looking into the possibility of becoming a Pinterest Manager or Pinterest Virtual Assistant. And I’m gonna go out on a limb and say, you’re 100% in the right place! Especially, if you’re looking into specific Pinterest Manager services!
Just 4 short years ago, I was in your shoes, looking into the possibility of starting an online business, unsure of really where to start. I stumbled upon Pinterest management (on Pinterest, of course!) and the rest is pretty much history.
In the last 4 years, I’ve been able to grow into a boutique Pinterest Marketing Agency. What started as a small side hustle, has allowed me to leave my 9-5, travel with my family, volunteer regularly at my kids school and ultimately, make more money than I ever did at that 9-5.
But of course, I didn’t start here! There was a lot of trial and error over the last 4 years. Plus, there are SO MANY services you can offer as a Pinterest manager or Pinterest Virtual Assistant. Trust me on this because I’ve tried them all! If you want to read about all those, check out this post for more.
Alas, this article isn’t about all those other services. This is about the #1 service! And that, my friends, is Pinterest Ads Management!
My guess is that if you’ve spent any time searching on Pinterest, you’ve likely seen a Pinterest Ad. But the difference between ads on Pinterest and ads on other platforms like Facebook or Instagram, is that while you’ve likely seen an ad, you may not have even known it. And that’s the beauty of ads on Pinterest!
Pinterest ads are designed to look just like other pins as you’re scrolling through your feed. They can be a standard pin image, video or carousel. The most popular forms, however, will be either a standard image or video.
You can tell a pin is an ad by the text below the image. If it is an ad, it will say, “Promoted by…”. See example below:
Return on Investment
In general, most businesses advertising on Pinterest see a higher return on investment here than when they advertise on other platforms. Why?
Because Pinterest is a visual search engine. People are more likely to convert when seeing an ad because they SEARCHED FOR IT!
On other platforms, it’s quite the opposite. Users are scrolling Facebook, catching up on photos from their cousins vacation and BOOM – they’re hit with an ad for flip flops. WHA? They weren’t on FB searching for flip flops. They weren’t even in a group talking about flip flops, yet here is this ad…and the user keeps scrolling because they weren’t necessarily in the mood to learn about flip flops. They didn’t SEARCH for it.
The demand for Pinterest advertising services has been steadily increasing due to several key factors. One of those factors is Pinterest’s user base.
Pinterest boasts a significant and engaged user base, with millions of users actively searching for inspiration and products. This active user base has attracted businesses looking to tap into this audience. Not to mention, the average cart value of a Pinterest shopper is about $50 higher than that of any other social platform!
Another key factor is the growth we’ve seen in e-commerce. As e-commerce continues to flourish, businesses are eager to leverage platforms like Pinterest to showcase their products and drive sales. And with Pinterest’s integration with Shopify, leveraging Pinterest is almost a no-brainer.
#1 Pinterest Manager Service: Pinterest Ads
Last year, I took a good hard look at what was bringing in the most profit inside my business vs. what was weighing me down. And was shocked at what I learned!
Out of all of the services I offered, Pinterest Ads Management won out over all the others, hands down. Want to know why?
With organic growth becoming more and more difficult, business owners are turning to online advertising. Specifically, they are recognizing the value of Pinterest advertising and are actively seeking experts who can manage their campaigns effectively. This means those who master this craft, can charge a premium for their services. And specifically with Pinterest, because of the way the ads algorithm works, it takes less time to manage ads than organic management (on Pinterest).
More money + Less time = More profit
More money on the bank + less time at your computer = more time to do all the things you love.
Focusing solely on Pinterest Ads clients allowed me to take 45 days of vacation last year!
Additionally, Pinterest Ads are an untapped market for A LOT of industries. While the cost of Meta Ads continues to increase, business owners are looking for ways to diversify their ad spend and get better results. If I had a penny for every time a client said they were shifting dollars to Pinterest because they were over Facebook…🤯
I’m so passionate about what offering this service has allowed for my family that I created a guide to help you do the same!
Inside this FREE guide, I will teach you what you need to know about being a sought after Pinterest Ads Manager and answer FAQ’s. I’ll also tell you common mistakes to avoid PLUS the most lucrative client niches for Pinterest Ads Management and where to find them!
What I love most is that this isn’t another MLM or social media management. It’s not writing captions and posting pictures. It’s a skillset that pays BIG bucks to those who nail it. Being an ads manager is one of the most sought after freelance careers with most people making a minimum of $5k per month.
And I want to share EVERYTHING you need to know about getting started.
And if you need more convincing….
Offering Pinterest Ads Management as a service can be highly profitable for several reasons:
- Recurring Revenue: Pinterest ad campaigns require ongoing management, optimization, and monitoring. This creates opportunities for recurring revenue, as clients often sign long-term contracts or retain your services on an ongoing basis.
- Competitive Advantage: By becoming a specialist in Pinterest Ads Management, you gain a competitive advantage over general digital marketing agencies that may not have specialized knowledge in this area. This is HUGE! I’ve had SO many clients come to me, after a general digital marketing ad agency lost them $1,000’s on Pinterest because they were trying to manage campaigns as they would on Facebook. And, It’s. Not. The. Same.
- Pricing Flexibility: You have the flexibility to set your pricing structure, depending on the level of service you offer, allowing you to cater to a range of clients from small businesses to large enterprises. I share the MINIMUM you should be charging, even as a beginner, inside my guide!
- Scalability: As your expertise and reputation grow, you can expand your client base, increase your pricing and potentially hire additional team members to manage larger portfolios.
I want you to know that I don’t share all of this lightly! I know how overwhelming it can feel when you’re starting out, especially when it comes to the different services you can offer as a Pinterest Manager. Which is exactly why I wanted to write this post. If organic management is more your style, that is TOTALLY OK! But at this point in my life, I needed more flexibility and more time to run the kids around without sitting at my computer all day. And by simplifying my business to only offer Pinterest Ads, I’ve been able to achieve all that and still make more money year over year within my business.
If you’re curious about exactly what this looks like, grab my guide to learn everything you need to know about becoming a booked out Pinterest Ads Manager!